The Ruth Handler Mentorship Program for Women in Toys, Entertainment, and Licensing (WIT) connects knowledgeable Mentors with ambitious Mentees in the toy, licensing and entertainment industries from around the globe.

PowerPlay Marketing, LLC is a premier marketing services provider and innovation think tank, enhancing client business through transformational ideation, creative marketing solutions, strategic partnerships and process improvements.

Recruited to successfully develop and implement new business strategy for $230M marketplace, including the creation of the largest authorized Fan marketplace - Integrated program for newly acquired company Teepublic in the middle of our roll out- First group level integration across the expanded companyHired team, including leading external consultants to staff initiative and support and acquire to external partners- Overcame industry wide objection to Redbubble and opened direct dialog with rights holders- Secured agreements with Turner, Sony Pictures, ViacomCBS, iTV, NBCUniversal, Epic Rights, among others within two yearsDrove internal resourcing to execute across global, matrixed teams including new markets, marketing, design/engineering/product, operations, and trust/safety

Eric Morse was the Head of Licensing, Marketing and Product Development for retailers Spencer's & Spirit Halloween. With over 1700 total doors targeting both millennials at Spencer's and the whole family from kids to adults at Spirit he worked across multiple consumer segments to create programs that capitalize on market trends to satisfy his guests. As a member of the leadership team, Eric negotiates DTR's and category exclusives between the retailers and licensors including Disney, Warner Bros., AMC, Nickelodeon among others. Additionally, Eric was responsible for all Spencer marketing activity including messaging, creative and in-store while also overseeing Spirit's decor and animatronics development with a team of professionals from design to execution via factories partners in China. A true smart creative executive Eric's results included:Grew the business through "smart bet" licensing, constant process improvement, strong relationships with factories in china and partnering with the buyers. Established Licensing & Product Development Department within Spirit Halloween Launched new explosive DC character Red Hood exclusively at Spencer's in advance of Warner Bros. new Arkham Knights game releaseStrategically expanded staff to include additional competencies Key Skills- Negotiation, Marketing, Staffing, Strategic Partnerships, Process/Systems Development, Pitching/Sales, Licensing-in Properties and Long Term Planning

Started the soft line product development department at Spirt Halloween, including identifying production partners, hiring a team, developing internal processes, and working with buyers. Restructured the existing hard lines team and focused their work to drive innovation and value. Managed a team across hard lines, soft lines, and production of 17 people, with three direct reportsCreated the first strategic licensing team for Spirit Halloween, which combined with the product development department altered the market for licensed Halloween costumes in the US and Canada. The new speciality tier offered a better price value to consumers and powered a rapid growth for Spirit, outpacing competitors. Managed a team of three with two direct reportsSecured multiple DTR programs with all major licensors including Game of Thrones with HBO, The Walking Dead with AMC, Adventure Time with Cartoon Network, Anchorman with Paramount, Paw Patrol with Nickelodeon, and Phineas & Ferb with Disney among othersProduct Development team grew YoY sales to over $40 million in annually by the end of 2015. Products included full scale animatronics, masks, home decor, costumes, and accessories.

Managed new and on-going licensing relationships for the Sesame Street global toy program. Direct major players such as Fisher Price, Gund, Knex and others to deliver a kid centered product lines that encourages learning, imagination and open ended play. Included working with retailers, licensees, licensing agents and others to drive marketing efforts behind the brand around the globe.

Spent over seven years at the world's second largest toy company as part of the licensing team on critical Corporate initiatives including: Transformers, My Little Pony, Monopoly, GI Joe and many others. Managed Marketing, Retail Development, Event Management, Public Relations, Strategy and Synergy for the Licensing division.