Art Lead
CurrentCurrently I am an Art Lead for Voilà's Toronto office where I oversee creative projects to maintain quality and ensure campaigns and promotional materials are on-brand and effectively communicate the goals outlined in the marketing strategy. I create high-level design concepts and work with creative designers to carry those concepts into production, providing feedback and approvals to help the team excel. I have overseen and worked on materials for the launch of the Voilà brand in the Alberta market as well as a brand refresh to implement the Longo's brand into the Ontario market.