Eric Rohy Email & Phone Number

Inver Grove Heights, MN, US

Richfield, Ohio, US

• Navigate360 is a leader in student safety and wellness solution from online threat detection and prevention, mental health and wellness, and safety management and preparedness. We combined eight acquired companies into.
• This role was responsible for a team of almost 40 people across Product Management, Engineering, Curriculum, and Data Science functions.
• Unified disparate teams from acquisitions into a single, high-performing business unit responsible for creating and enhancing a broad portfolio of software, curriculum, and training products.
• Delivered on product initiatives and roadmaps to support aggressive annual growth targets.

Minneapolis, MN, US

• FastBridge Learning is an innovative developer of online student assessments for the K-12 education market. We doubled revenue within two years, leading to a high-multiple valuation and acquisition.
• This role was responsible for the company's Product Management, Marketing, and Training business areas.
• Created the company's product management function and long-term roadmap and strategic product plans, including strategic, market, and competitive analysis, which emphasized FastBridge differences and led to doubling of.
• Began a multi-point approach to customer experience and feedback across quantitative and qualitative methods including surveys, focus groups, advisory councils, direct consultation, user groups and conferences, and.
• Drove marketing functions including multi-touch lead generation (leading to greater than 40% MQL to SQL conversion rates); branding and awareness programs; market positioning and messaging; events; and thought.
• Led the development of new, highly-scalable approaches to user education and learning including the launch of an all-new, virtual training offering that gained 3x anticipated revenue in its first year.FastBridge.

Apple Valley, Minnesota, US

• Questar is a software and services provider of large-scale online student assessment solutions to states. We more than doubled revenues within three years, leading to a high-multiple valuation and acquisition.
• This leadership role was responsible for an 80-person software-as-a-service business unit focused on product management and productization of services in support of $85 million of annual revenue.
• Adapted product management and product delivery best practices to a technology service-based business model to standardize product planning and delivery and increase scalability for highly-customized solutions.
• Included responsibility for five additional teams that integrated into our products and services offerings: project management, training and documentation, customer service, field systems engineers, and human resources.
• Increased customer satisfaction by integrating Product, Customer Support, and Training teams through tightly integrated products and services, user experience focus groups, and metrics such as Net Promoter Score (NPS).

Apple Valley, Minnesota, US

• Created and led new Product Management team and discipline including strategic planning, product portfolio management, roadmaps, resource planning, and partnership with Technology team on software development.
• Led newly-created Marketing team through a corporate rebranding; lead generation campaigns; event management; launch of new social media outlets for the company; and development and launch of a new corporate web site.
• Implemented product and marketing best practices including market and competitive research; corporate and product positioning; and formalized marketing strategies and planning.
• Led the creation of Questar’s multi-year strategic plan that included product, go-to-market, and competitive differentiation strategies and implementation plans.

• eInstruction was a leading worldwide provider of technology products for K-12 and higher education. We pivoted the business and product line from a hardware to software model and successfully completed a company.
• Led a global product management team of 12 responsible for designing, launching, and managing more than 40 software, mobile app, and hardware solutions for K-12 and Higher Education classrooms worldwide in support of.
• Implemented a strategic business and product-line pivot from hardware to software product portfolio, including the ideation, design, creation, and launch of a new family of software solutions resulting in $6M revenues.
• Remodeled the product management team into technical and business leaders through coaching, new processes, increased focus on customer interaction and competitive analysis, proactive thought leadership and product.
• Increased customer satisfaction and competitive differentiation by optimizing the end-to-end user experience of our key products, tracking Net Promoter loyalty metrics, and increasing customer touch points.
• Enhanced our competitive positioning and aided product planning by forming a competitive evaluation lab, competitive analysis and comparisons, publishing competitive strategies for sales, and analyzing win/loss data.

Eagan, MN, US

• Scantron is a leading provider of student assessment and data management solutions for education and corporate customers. Doubled revenues within five years, organically and through acquisition, to $250M.Vice.
• Led 5-person team of product managers responsible for large-scale online student assessment software for the K-12 and Higher Education markets, the fastest-growing product family at Scantron with 20% annual growth.
• Led 8-person marketing team providing 7 sales teams with lead generation; media strategy; web and social media presence; events; product positioning; strategic marketing partnerships; and thought leadership.
• Combined strategies from multiple business units into a single, unified 5-year corporate plan in support of the overall $250 million business.
• Increased customer retention and loyalty through a holistic customer-experience program.
• Doubled the number of qualified leads each year through national and partner-based activities. Vice President, Product Management, 2005 - 2007

Austin, TX, US

• Websense is a global leader in solutions that protect organizations from cyberattacks and data theft. Rapidly increased revenues by 6x in five years while also completing an Initial Public Offering.
• Responsible for company’s flagship Internet security product, primarily targeted at large enterprises, helping increase sales of the product from $25 million to $150 million in four years.
• Owned of all aspects of the product including feature requirements, roadmap, scheduling and oversight of cross-departmental teams, product positioning, training, and go-to-market strategies.
• Directed team responsible for Websense’s corporate partner program with more than 25 joint solutions with partners including Cisco, Check Point, Microsoft, and NetApp.

CyberSafe was an innovative startup offering intrusion detection software for Fortune 500 corporations.

Reston, VA, US

SAIC is a multi-billion dollar provider of technology to corporate and government clients, specializing in computer security and healthcare.Product Marketing Manager, 1996Software Engineer, 1992 – 1995

Mba

Ba, Computer Science