Expert in customer acquisition/retention, subscription marketing, content/nurture marketing, customer journey, demand generation, digital marketing, brand voice/identity, marketing campaign planning, budgeting, product management.Contact me at eric_rutter@comcast.netExperience: I’ve run large marketing organizations for prestigious global B2B media and event companies. I’ve built targeted audiences and developed the supporting strategies, business plans and budgets. Benefit: I can distill business objectives into effective marketing strategies and product development plans.Creative and Analytical Know-How: I offer a unique blend of creative sensibilities and analytical aptitude. I can write great copy and supervise art directors as well as design complex spreadsheets. Benefit: I can create ROI performance metrics to ensure that marketing campaigns are measurable, impactful and that money is well spent. B2B Marketing Expertise: I’m expert in customer acquisition/retention, subscription marketing, product launch, lead generation and mining data to identify emerging trends and new business opportunities. Benefit: I can deliver meticulously planned and flawlessly executed marketing campaigns. Effective Leadership: I've presided over high-performance, innovative teams with a history of low turnover. Benefit: I will earn the respect of team members as well as other constituencies with whom they interact. I'll facilitate a collaborative and collegial environment, ensure an adherence to best practices and instill a sense of structure and stability to an organization. Proven Track Record of Success: Throughout my career, my achievements have been recognized in the form of industry awards, increased responsibilities and a number of promotions. Benefit: My professional history attests to the contributions that I’ve made to my previous employers as well as those that I can make to a future employer.
Listed skills include Publishing, B2B, Email Marketing, Direct Mail, and 39 others.