Eric Rutter

Eric Rutter Email and Phone Number

Integrated Marketing Leader
Eric Rutter's Location
Denver Metropolitan Area, United States
Eric Rutter's Contact Details
About Eric Rutter

Expert in customer acquisition/retention, subscription marketing, content/nurture marketing, customer journey, demand generation, digital marketing, brand voice/identity, marketing campaign planning, budgeting, product management.Contact me at eric_rutter@comcast.netExperience: I’ve run large marketing organizations for prestigious global B2B media and event companies. I’ve built targeted audiences and developed the supporting strategies, business plans and budgets. Benefit: I can distill business objectives into effective marketing strategies and product development plans.Creative and Analytical Know-How: I offer a unique blend of creative sensibilities and analytical aptitude. I can write great copy and supervise art directors as well as design complex spreadsheets. Benefit: I can create ROI performance metrics to ensure that marketing campaigns are measurable, impactful and that money is well spent. B2B Marketing Expertise: I’m expert in customer acquisition/retention, subscription marketing, product launch, lead generation and mining data to identify emerging trends and new business opportunities. Benefit: I can deliver meticulously planned and flawlessly executed marketing campaigns. Effective Leadership: I've presided over high-performance, innovative teams with a history of low turnover. Benefit: I will earn the respect of team members as well as other constituencies with whom they interact. I'll facilitate a collaborative and collegial environment, ensure an adherence to best practices and instill a sense of structure and stability to an organization. Proven Track Record of Success: Throughout my career, my achievements have been recognized in the form of industry awards, increased responsibilities and a number of promotions. Benefit: My professional history attests to the contributions that I’ve made to my previous employers as well as those that I can make to a future employer.

Eric Rutter's Current Company Details

Integrated Marketing Leader
Eric Rutter Work Experience Details
  • Ubm Tech - Icmi And Hdi
    Group Marketing Director
    Ubm Tech - Icmi And Hdi Apr 2016 - Mar 2018
    Colorado Springs, Colorado Area
    Led a marketing team responsible for all customer acquisition and retention activities for event, training and membership products for two multi-million dollar high-tech brands. Developed strategy and marketing themes for brand presence at events. Established strategic marketing plans, brand positioning, persona creation and customer journey mapping to drive revenue growth and launch new products. Created multi-channel marketing campaigns including email, digital, social, direct mail, nurture marketing and demand generation programs. Developed list segmentation strategies to align relevant messaging with highly targeted demographic groups. Executed integrated marketing and PR strategies to support sales team in pursuit of key accounts and retention of existing accounts.
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  • Progressive Business Media
    Vice President, Audience Marketing
    Progressive Business Media Jun 2013 - Mar 2016
    P&L responsibility for a $4 million subscription/database profit center for the premier B2B media/publishing brands in the furniture and home furnishings verticals. Developed integrated marketing programs for the acquisition and retention of customers. Supported business development teams through the creation of marketing collateral, demand generation programs and database licensing resulting in $300,000 of new revenue. Developed marketing business intelligence metrics to deliver best practices and optimized organizational performance, resulting in an overhaul of critical path processes and a savings of $50,000.
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  • Ipacesetters
    Vice President, Client Relations And Marketing
    Ipacesetters Sep 2010 - May 2013
    Ran the company’s business-to-business publishing services division. Suite of products included teleservices, audience management systems, lead generation solutions, marketing campaign analysis tools and online directory platforms.Helped prestigious media clients use direct marketing and teleservices channels to execute marketing strategies, market subscriptions, create lead generation programs, cross-sell/up-sell products and bring new products to market.
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  • Reed Business Information, A Division Of Reed Elsevier Inc
    Vice President, Audience Marketing
    Reed Business Information, A Division Of Reed Elsevier Inc Jun 1993 - Jul 2010
    Led a 23-person Audience Marketing team for the largest b-to-b media company in the U.S., with several hundred magazines, enewsletters, online products and websites. Marketed a 3-million subscriber database and a highly profitable customer retention/acquisition business. Launched a permission-based lead generation business that produced millions of dollars of new revenue and multiplied overall customer lifetime value. Created high-impact, lucrative audiences as well as the accompanying strategies, business plans and budgets for such iconic brands as Variety, Interior Design, Publishers Weekly and Design News.Increased online subscriptions from zero to over 1 million and reduced spending by $4 million through the development of aggressive integrated marketing programs including social media, email, online, telemarketing and direct mail. Leveraged vast network of industry relationships to further improve overall profitability.Produced compelling marketing materials, print ads, websites and other branding collateral to articulate value proposition, increase customer retention and attract new revenue, while increasing ROI through the application of empirical business intelligence data.Built a high-performance organizational culture that focused on continual process improvement, best practice implementation and high employee satisfaction, resulting in near-zero staff turnover.
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Eric Rutter Skills

Publishing B2b Email Marketing Direct Mail Magazines Lead Generation Subscription Marketing Teleservices Direct Marketing Customer Retention Customer Acquisition Corporate Branding Product Management Strategic Planning Copywriting Budget Process Leadership Subscriptions Salesforce.com Social Media Marketing Sales Social Networking Marketing Direct Mail Campaigns Market Research Marketing Strategy Crm Management Online Marketing Digital Media Integrated Marketing Telemarketing Marketing Communications Advertising Online Advertising Digital Marketing Digital Strategy B2b Marketing Trade Shows Social Media Project Management Newsletters Database Marketing

Eric Rutter Education Details

Frequently Asked Questions about Eric Rutter

What is Eric Rutter's role at the current company?

Eric Rutter's current role is Integrated Marketing Leader.

What is Eric Rutter's email address?

Eric Rutter's email address is er****@****ers.com

What is Eric Rutter's direct phone number?

Eric Rutter's direct phone number is +4420792*****

What schools did Eric Rutter attend?

Eric Rutter attended Baruch College.

What are some of Eric Rutter's interests?

Eric Rutter has interest in Kids, Electronics, Outdoors, Home Improvement, Donor, Shooting, Sports, Music, Movies, Home Decoration.

What skills is Eric Rutter known for?

Eric Rutter has skills like Publishing, B2b, Email Marketing, Direct Mail, Magazines, Lead Generation, Subscription Marketing, Teleservices, Direct Marketing, Customer Retention, Customer Acquisition, Corporate Branding.

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