Interim Director Of E-Commerce
New York, New York, Us
• Responsible for all e-commerce for Ecko Unltd, Marc Ecko Cut and Sew, and Ecko Red Brands • Direct all digital marketing initiatives for e-commerce, wholesale, retail and international partners • Marketing initiatives included: photo and video production, SEM, SEO, display advertising, on-site merchandising, remarketing, affiliate channel, email marketing and email acquisition • Managed approximately 50% of Marc Ecko’s marketing budget which included the creation of marketing capsules to support a large global sales distribution network • Hired and recruited a strong team consisting of a buyer, online marketing manager, social media manager, senior designer, copywriter, marketing associate and others • Created and leveraged large freelance network for additional support • Oversaw 3rd party fulfillment and customer service center • Increased year over year 12 month net profit by 186% • Increased Facebook fans over 135% and engagement by 650% • Directed 26% of the YouTube video assets which resulted in 66% of Ecko’s channel views • Restructured SEM campaigns for a 46% increase in clicks and a 13% decrease in ad spend