Eric Sanabria Email & Phone Number

Benito Juarez, Distrito Federal, Mx

Leading GTM and product expansion efforts for our suite of AR/AP products aimed at mid-sized to enterprise customer in LATAM.

Sanabria Consulting was born out of a passion for helping LATAM startups realize their potential through integrated operations. As Founder, I partner with early-stage companies to implement strategies that translate vision into execution.➡️ Provided executive coaching to early-stage founders, helping them navigate scaling challenges.➡️ Created comprehensive financial models that enabled clients to achieve profitable unit economics.➡️ Delivered integrated solutions that improved operational efficiency by 30%+ for multiple clients.➡️ Established metrics and processes that promote a culture of accountability and continuous improvement.

Miami, Florida, Us

Evaluated the feasibility of launching an analytics platform tailored for private credit investors. My role centered around blending strategic insight with practical strategies to assess and drive this new venture.Key Highlights:• Strategic Planning: Created a 5-year financial forecast and a 20-slide strategy presentation to guide investment decision, clearly outlining the business vision and operational roll-out.• Market Engagement: Built relationships with over 20 private credit investors, gathering essential feedback to shape our product and establish a solid sales pipeline.• Revenue Growth: ⁠Drove 90% increase in ARR in new revenues

Mexico City, Mexico City, Mx

Oversaw all operating functions supporting 67K cumulative users (+2x growth y/y) that processed $97M (+8x growth y/y), while maintaining responsibilities from previous roleKey Highlights:• Streamlined team workflows to increase productivity by 25%• Architected implementation of CRM (Hubspot) responsible for driving 60% increase in sales conversion• Managed team of 40 responsible for: finance, data, credit ops, payment ops, product ops, customer experience, KYC, compliance

Mexico City, Mexico City, Mx

Responsible for setting, measuring, and enforcing company-wide KPIs and implementing interventions to improve performanceKey Highlights:• Re-launched referral program responsible for driving 20% in m/m user acquisition• Improved user acquisition conversion by +180% (14% to 25%) through funnel optimization initiative with product teams• Built business plan for customer acquisition and retention that was used to set company-level goals and OKRs• Built core company dashboards for measuring performance in Microsoft PowerBi, as well as built and maintained investor-level view on Google Data Studio.

Mountain View, Ca, Us

Collaborated across product, engineering, and sales teams to launch program that leveraged our internal CRM infrastructure to scale and automate revenue growth initiatives across +150-person global account management teamKey Highlights: • Drove +$X00M in net new revenue • Spent Q2 ‘16 in Sao Paulo & Buenos Aires regional offices leading inventory expansion initiatives that resulted in a 66% increase in sales activities and 5% increase in new ad inventory in LATAM region

Mountain View, Ca, Us

Expanded market share of ad monetization platform, DoubleClick AdExchange & DoubleClick for PublishersKey highlights:• Advised portfolio of 45 top-tier North American online publishers and drove $5XM (+10% y/y) in new revenue• Increased sales team productivity by 20% by leading re-drafting of account access permissions with legal and product

San Francisco, California, Us

Project management lead for the Engineering team, gathering and prioritizing requirements from Product, Client Services, and Sales departments. Define process for documenting feature requests and ensure timely, efficient delivery.Key highlights:• Implemented new product features that drove + $3 million in additional sales pipeline• Supported CEO/CFO on corporate strategy and company operations, providing regular analyses on company financials and competitive market landscape• Coordinated Series B fundraising round by through furnishing fundraising materials, including pitch deck, executive summary, and follow-up due diligence requests• Increased new monthly revenues by 10% via development of new pricing model

San Francisco, California, Us

I provided the firm's Partners with critical research on developments, trends, and market data in industries pertinent to ALP; created presentations to communicate information gathered; and met with industry specialists to support data collection. The experience also allowed me to advise companies affiliated with the Partnership on business plan development and product development strategy. Additionally, I conducted due diligence reference checks for prospective venture investments.

Participated in a 9-month highly competitive, graduate-level leadership program designed to provide fellows with comprehensive experiences across sectors spanning from business, non-profit, government, and labor.Deliverables during the program included: Market opportunities analysis for Waste Management's EarthCare product line in the Bay Area; Creating a manual for implementing efficiencies in California’s juvenile justice system for the Center of Criminal and Juvenile Justice (CJCJ); Researching and presenting international best practices in urban transit for the Metropolitan Transportation Commission’s (MTC) Transit Sustainability Project (TSP); Collaborating with a team of two other fellows to design a 40-paged marketing plan for attracting the 18-40 year old demographic to the performing arts for the Diablo Regional Arts Association (DRAA)

Bachelor Of Arts - Ba, Double Major In Government & Geography

Riordan Mba Fellow

Social Geography