Eric Sanabria Email & Phone Number

Benito Juarez, Distrito Federal, MX

Leading GTM and product expansion efforts for our suite of AR/AP products aimed at mid-sized to enterprise customer in LATAM.

Sanabria Consulting was born out of a passion for helping LATAM startups realize their potential through integrated operations. As Founder, I partner with early-stage companies to implement strategies that translate vision into execution.➡️ Provided executive coaching to early-stage founders, helping them navigate scaling challenges.➡️ Created.

Miami, Florida, US

• Evaluated the feasibility of launching an analytics platform tailored for private credit investors. My role centered around blending strategic insight with practical strategies to assess and drive this new venture.Key.
• Strategic Planning: Created a 5-year financial forecast and a 20-slide strategy presentation to guide investment decision, clearly outlining the business vision and operational roll-out.
• Market Engagement: Built relationships with over 20 private credit investors, gathering essential feedback to shape our product and establish a solid sales pipeline.
• Revenue Growth: ⁠Drove 90% increase in ARR in new revenues

Mexico City, Mexico City, MX

• Oversaw all operating functions supporting 67K cumulative users (+2x growth y/y) that processed $97M (+8x growth y/y), while maintaining responsibilities from previous roleKey Highlights:
• Streamlined team workflows to increase productivity by 25%
• Architected implementation of CRM (Hubspot) responsible for driving 60% increase in sales conversion
• Managed team of 40 responsible for: finance, data, credit ops, payment ops, product ops, customer experience, KYC, compliance

Mexico City, Mexico City, MX

• Responsible for setting, measuring, and enforcing company-wide KPIs and implementing interventions to improve performanceKey Highlights:
• Re-launched referral program responsible for driving 20% in m/m user acquisition
• Improved user acquisition conversion by +180% (14% to 25%) through funnel optimization initiative with product teams
• Built business plan for customer acquisition and retention that was used to set company-level goals and OKRs
• Built core company dashboards for measuring performance in Microsoft PowerBi, as well as built and maintained investor-level view on Google Data Studio.

Mountain View, CA, US

• Collaborated across product, engineering, and sales teams to launch program that leveraged our internal CRM infrastructure to scale and automate revenue growth initiatives across +150-person global account management.
• Drove +$X00M in net new revenue
• Spent Q2 ‘16 in Sao Paulo & Buenos Aires regional offices leading inventory expansion initiatives that resulted in a 66% increase in sales activities and 5% increase in new ad inventory in LATAM region

Mountain View, CA, US

• Expanded market share of ad monetization platform, DoubleClick AdExchange & DoubleClick for PublishersKey highlights:
• Advised portfolio of 45 top-tier North American online publishers and drove $5XM (+10% y/y) in new revenue
• Increased sales team productivity by 20% by leading re-drafting of account access permissions with legal and product

San Francisco, California, US

• Project management lead for the Engineering team, gathering and prioritizing requirements from Product, Client Services, and Sales departments. Define process for documenting feature requests and ensure timely.
• Implemented new product features that drove + $3 million in additional sales pipeline
• Supported CEO/CFO on corporate strategy and company operations, providing regular analyses on company financials and competitive market landscape
• Coordinated Series B fundraising round by through furnishing fundraising materials, including pitch deck, executive summary, and follow-up due diligence requests
• Increased new monthly revenues by 10% via development of new pricing model

San Francisco, California, US

I provided the firm's Partners with critical research on developments, trends, and market data in industries pertinent to ALP; created presentations to communicate information gathered; and met with industry specialists to support data collection. The experience also allowed me to advise companies affiliated with the Partnership on business plan.

Participated in a 9-month highly competitive, graduate-level leadership program designed to provide fellows with comprehensive experiences across sectors spanning from business, non-profit, government, and labor.Deliverables during the program included: Market opportunities analysis for Waste Management's EarthCare product line in the Bay Area; Creating a.

Bachelor Of Arts - Ba, Double Major In Government & Geography

Riordan Mba Fellow

Social Geography