Eric Bohn Email & Phone Number

Norwalk, CT, US

Lead the Performance, Market Competitiveness, and Industry Insights team for the Priceline accommodation business.

Norwalk, CT, US

• Guide strategic planning and project management for Accommodation team senior leaders via roadmap design, gap analysis, business case development, resource allocation and ROI modelling with goal of driving $150M in.
• Oversee Business Performance and Analytics team, prioritize team activities and manage cross functional roadmaps using agile sprint structure, ensure team skillset matches with overall business needs and guide team.
• Lead end to end redesign of newly created commercial organization’s KPIs and performance management structure including metric design, forecasting and target setting, tracking and reporting for 200 person team

Singapore, Singapore, SG

Singapore, Singapore, SG

Drive business performance improvement initiatives for the North America supply organization ($500mm revenue) by managing performance reporting, strategic initiative planning, and cross brand collaboration (Agoda.com, Priceline.com, Booking.com).

Ann Arbor, MI, US

Bethesda, MD, US

• Supported strategic initiatives for Marriott's Brand, Marketing, Sales, and Consumer Services Division. Project deliverables completed for the distribution, digital brand marketing, and customer support teams.
• Coordinated assessment of brand differentiators across Marriott's 30 brands to reinforce value drivers for leisure customers on digital platforms and created a digital marketing guide to support messaging consistency.
• Developed recommendation for sourcing travel destination content for a new digital product targeted at improving the booking experience for leisure travelers, program approved for development to cover 3,000 unique.
• Designed new support operating structure for Marriott's wholesale distribution organization, increasing support headcount 3x and reducing the number of issue resolution redirects by 75%

Seattle, WA, US

• Managed cross functional teams to identify and implement strategic marketing initiatives. Project portfolio included new product development, testing roadmap prioritization, channel strategy, and business operations.
• Supported Orbitz and Travelocity brand GMs in developing and communicating key brand strategies and initiatives and served as advocate for brand priorities with partner teams and stakeholders
• Managed 15-person cross functional team to develop loyalty program to differentiate Travelocity's brand; supervised project from initial concept to MVP customer test; confirmed opportunity size of ~$15M
• Designed development roadmap for marketing and product teams utilizing agile framework to evaluate A/B testing initiatives, increased test completion rate by 20% and identified consumer trends for future roadmap.
• Created search engine marketing (SEM) segmentation algorithm and bidding model utilizing data mining and regression analysis to increase marketing channel return on ad spend (ROAS) by 35% and overall business operating.
• Optimized Orbitz promo-code strategy to drive business efficiency and improve customer experience, led development and execution of promo-code testing program resulting in $8M of annual savings with no impact to sales

Seattle, WA, US

• Developed e-commerce strategy workstream for newly formed business division based on organizational portfolio and gap analysis, leading to creation of new retail strategy team with responsibility for $100M in.
• Developed e-commerce strategy workstream based on organizational portfolio and gap analysis, leading to creation of new retail strategy team with responsibility for $100M in incremental revenue
• Communicated brand and customer strategies to new advertising agency to inspire and align creative teams developing $10M in new advertising campaigns

Seattle, WA, US

• Coordinated cross functional hotel business stakeholders to create quarterly business forecast and product development roadmap, exceeded 2017 goal of growing business by 15% annually
• Led cross office culture integration initiative for the reorganization of 5 global Expedia brands into new business unit, culminating in week-long global offsite for training and socializing all 350 employees

Worldwide, OO

• Selected Project Experience: Product development for proprietary global location strategy solution; Project tracking and reporting for a global pharmaceutical firm, consolidating ~400 processes impacting $80M in annual.

Chicago, US

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.) Hutton Honors College, History (Honors), Economics, Liberal Arts And Management Program (Lamp), Art History (Minor)

Education record

Education record