Leading the development and execution of Digital Integrated Business Planning tools to transform sales and trade planning capabilities of the largest beverage alcohol wholesaler in the United States.

Guide the design, development, and launch of Proof 360, the SGWS supplier portal for planning and self-service, in a Scaled Agile environment (SAFe).

Focusing on the management and execution of strategic initiatives and new concepts to enhance state performance, profitability and competitiveness. Driving implementation of customer, supplier, and operational strategies to achieve state net profit targets. Develop team of Senior Sales Consultants to aid and support sales enablement, onboarding, and digital adoption.

Analyze data and intelligence to identify process improvement and opportunity discovery for a $600mm divisionDevelop and implement new route-to-market strategies to increase sales efficacy across all Inside Sales regionsManage and deliver commercial strategy projects to build out new regional teamsDesign Salesforce.com Lightning console, dashboards, and reporting for the Inside Sales divisionOptimize digital strategy relationship with eCommerce and Inside SalesBuild and create training content for sales directors, managers, and consultants

Coached and developed sales teams of 15+ consultantsAnalyzed performance data for route planning and sales educationDrove sales performance +13% year-over-year across $25mm territoryLaunched 5 new Inside Sales markets with staffing, training, and deploymentCo-founder of CHEERS to Pride, a business resource group for LGBTQ+ employees and allies

Increased net sales growth by 15% over team averageDeveloped beverage programs for independent bars and restaurantsUtilized solution selling techniques to increase product mix and sell-through rateAddressed objections to and educated customers on new RTM strategy

Created training program for all FOH employeesHandled all scheduling matters for servers, bussers, and hostsResponded to and addressed guest inquiries and issuesExecuted various large-scale events and affairs

Ran day-to-day operations of restaurantManaged and lead a team of 50 FOH and BOH employeesAchieved lowest labor cost percentage since openingOrganize dprivate parties, receptions, and community events

Sold computer hardware, software and accessoriesBuilt solutions to customer’s computing needsProcessed online, telephone, and on-campus orders

Developed marketing strategy for soft and grand reopeningEvaluated floor plans and analyzed service flowCoordinated private events for small and large partiesDeveloped new wine list and beverage menu

Designed training and promotional materialOrganized marketing campaignsResearched competitors and industry

Led team in meeting weekly sales goalsManaged inventory and computer systemOpening and closing responsibilities

Directed travelers around South Florida and airportInformed travelers with necessary flight and airline informationProvided travelers with information on local activities and events