Chief Executive Officer
CurrentProviding research-driven technologies that manage temperature and moisture to maximize an individual's performance and recovery through chemical-free fabrics.
Jun 2024 - Present
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Eric B Schenker Email & Phone Number
Chief Executive Officer (CEO) | Driving Global Growth of World-Class Brands with a Challenger Mindset
at
Coolcore
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Executive Officer (CEO) | Driving Global Growth of World-Class Brands with a Challenger Mindset
Location
South Hamilton, Massachusetts, United States
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Eric B Schenker is listed as Chief Executive Officer (CEO) | Driving Global Growth of World-Class Brands with a Challenger Mindset at Coolcore, based in South Hamilton, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Eric B Schenker.
Eric B Schenker previously worked as Chief Executive Officer at Coolcore and Principal Advisor: Endurance Market Development at Kenetik. Eric B Schenker holds Bachelor Of Science - Bs, Economics from Boston College.
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Profile bio
About Eric B Schenker
📧 ericbschenker@gmail.comWith over 20 years of transformative leadership, I played a pivotal role in shaping Craft Sportswear North America (CSNA), steering it from startup to become one of North America’s most admired endurance brands. Fueled by a Challenger Brand mentality and a profound appreciation for Scandinavian culture, I crafted a successful North American brand strategy and cultivated a workplace culture anchored in values including inclusivity, work-life balance, innovation, and sustainability.During my tenure as the brand’s first Director of Sales & Marketing, I spearheaded growth from the startup phase, consistently delivering substantial growth. With hands-on involvement across all facets of the business, I achieved widespread market penetration and increased sales in various endurance categories, leading to our acquisition and promotion to COO. Critical to the brand's expansion, I forged lasting relationships with pinnacle specialty and larger retail partners, including REI, Nordstroms, Fleet Feet, Dick's Sporting Goods, Free People, and others. During that same time, I established and grew CSNA’s DTC channel, ensuring a balanced approach for growth while protecting relationships with wholesale partners. My promotion to CEO positioned me as a trusted advisor to the international publicly traded parent company's board, providing strategic guidance on vision, digital operations, financial analysis, and regulatory compliance. Despite the challenges of COVID-19, I delivered double-digit EBIT, reaching record profits while retaining the entire workforce.Under my guidance, we secured strategic partnerships, including groundbreaking collaborations with Lifetime Fitness, Spartan, Ragnar Race Series, Pokémon Go, and orchestrated a first-of-its-kind co-sponsorship of the US Ski Team with LL Bean.After 19 years, I leave CSNA with a long-term roadmap and meticulous business plan, supporting the company’s trajectory to achieve topline revenues of $100M in 10 years.WHAT’S NEXT?As an accomplished leader in the consumer goods industry, I bring a successful track record coupled with an array of business strategies for swift and high-quality execution. My leadership style fosters a culture of pride and motivation around a shared mission. Skilled in navigating market complexities, I am well-prepared for a CEO role with an emerging or evolving brand, particularly in areas that positively impact the healthspan of individuals and the planet. I welcome connections to expand my network and explore opportunities to contribute value and expertise.
Current workplace
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8 roles · 31 years
Eric B Schenker work experience
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Principal Advisor: Endurance Market Development
CurrentFocused on establishing and growing sales within the endurance sports community. Leveraging extensive experience and passion for endurance sports to support elite athletes and enthusiasts with innovative ketone products.
Apr 2024 - Present
Ceo Collective Member
Current
2024 - Present
~2 yrs 6 mos
Chief Executive Officer
LEADERSHIP IMPACT & RESULTSLed Craft North America during a period of unprecedented growth, driving revenue and profit through retail expansion, strategic partnerships, and e-commerce growth. Developed innovative marketing campaigns and implemented bold sustainability initiatives.Developed roadmaps for 9-figure topline revenue in 10 years.Built lasting relationships with world-class wholesale partners, collaborators, and pinnacle retailers across North America in multiple channels, including REI, Nordstroms, Dick’s Sporting Goods, US Ski Team, Lifetime, Spartan, Pokémon, Vittoria and more. With a culture of continuous learning and cross-functional training, attracted top talent, sustained low turnover, achieving aggressive milestones with a lean, efficient team.KEY ACHIEVEMENTSSTRATEGIC REVENUE GROWTH* Propelled brand’s growth to 8-figures and double-digit profit.* Drove $25M in new revenue through top-tier partnerships. STRATEGIC ALLIANCES AND INNOVATIVE PARTNERSHIPS* Created and led the 'Run with Rivs' campaign to support sponsored athlete through his battle with cancer. The story will be told in a Netflix documentary in 2024. * Facilitated first-of-its-kind co-sponsorship of US Ski Team with LL Bean. * Spearheaded a global footwear and apparel partnership with Spartan Race. CHANNEL DEVELOPMENT: WHOLESALE AND D2C* Disrupted traditional the retail process and minimized impact of supply chain unpredictability with Smårt Mårgin program. *Built the top-performing direct-to-consumer platform among the company’s global subsidiaries with an email database of 250K.GLOBAL MARKET AWARENESS* Shape global retail assortments, serving on global product boards for apparel and footwear. SUSTAINABILITY INITIATIVES*Implemented a sustainability initiative to transition from 85%+ sustainably produced styles to 100% for new styles by 2025.*Developed a sustainably produced t-shirt program, selling over 5M units in <5 years.
Jan 2015 - Dec 2023
Dir. Of Sales & Marketing
Hired to first leadership role in the brand’s formative years in the US. Involved in all aspects of the company’s growth journey, from strategic market penetration, talent recruitment, partnership alliances, and process development. Led strategic planning and implementation of North American seasonal assortment selection and pricing from sample selection and distribution through final assortments purchase across multiple categories. Assembled highly skilled internal and external sales force and optimized sales infrastructure to achieve goals.KEY ACHIEVEMENTS* Spearheaded growth of new company’s market share from start-up to seven figures in hyper-niche categories by driving widespread market penetration and increased sales across a wide range of endurance categories. * Delivered consistent product margins of 55%+. * Served in parallel role as Director of Sales during brand introduction of Karhu, a Finnish-running brand. * Oversaw transition from licensee to a wholly owned subsidiary.* Launched and managed the first D2C website and directed and oversaw complete production of bi-annual D2C catalog.
Jan 2005 - Dec 2014
Founder
Nordic Outfitters
Established a company with a strategic focus on importing leading Scandinavian outdoor and performance brands, introducing them to the US market.
2004 - 2005
~1 yr
Senior Account Executive
Diverse sales roles spanning Digital Advertising, Energy Trading Data Subscriptions, and Avionics Weather Services. Proven success in driving revenue, forging strategic partnerships, and delivering tailored solutions across dynamic industries.
1999 - 2004
~5 yrs
Account Executive
Graduated from the advertising sales school of hard knocks with a major in cold-calling.
1996 - 1999
~3 yrs
1 education record
Eric B Schenker education
-
Boston College
FAQ
Frequently asked questions about Eric B Schenker
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What company does Eric B Schenker work for?
Eric B Schenker works for Coolcore.
What is Eric B Schenker's role at Coolcore?
Eric B Schenker is listed as Chief Executive Officer (CEO) | Driving Global Growth of World-Class Brands with a Challenger Mindset at Coolcore.
Where is Eric B Schenker based?
Eric B Schenker is based in South Hamilton, Massachusetts, United States while working with Coolcore.
What companies has Eric B Schenker worked for?
Eric B Schenker has worked for Coolcore, Kenetik, Katahdin Group, Craft Sportswear North America, and Nordic Outfitters.
How can I contact Eric B Schenker?
You can use AeroLeads to view verified contact signals for Eric B Schenker at Coolcore, including work email, phone, and LinkedIn data when available.
What schools did Eric B Schenker attend?
Eric B Schenker holds Bachelor Of Science - Bs, Economics from Boston College.
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