Eric Schroen Email & Phone Number

Redmond, Washington, Us

Chicago, Illinois, Us

• Designed the core SIM activation feature to unambiguously communicate complex product plans and pricing, increasing conversion from 64% to 71%• Owned research, planning, user and stakeholder interviews, and data synthesis on multiple projects, revealing valuable and actionable customer insights• Successfully redesigned the marketing website including its design system and illustrations, which contributed to a 20% increase in engineering build efficiency, product signups, and a 30% increase in qualified leads and conversion• Collaborate thoughtfully and effectively with content design, brand design, CSX, product, engineering, and leadership teams to deliver successful designs and iterations

North Vancouver, British Columbia, Ca

• Redesigned the product dashboard, resulting in a 40% increase in new users activating core features• Partnered with Product to lead the vision for the high-impact, fast-paced growth and activation squad that helped grow the product user base by 15%

North Vancouver, British Columbia, Ca

• Led the vision, inception, and execution of a journey-driven information architecture to drastically increase the product’s speed to value while reducing the need for human intervention during product onboarding• Created and facilitate a biweekly company-wide design review to empower collaboration, accuracy, transparency, and inclusion• Led the adoption of usertesting.com to ensure a user-centered product development foundation• Introduced content-first design thinking to the product vision resulting in reduced user cognitive load and decision fatigue• Started and maintain structural standards to initiate long-term goals of decoupling a strong tie to the Salesforce integration• Created a product onboarding experience that allows users to independently arrive at the recognized moment of value based on their persona• Led and facilitated the product onboarding design workshop that resulted in high-impact and measurable qualitative feedback

Denver, Colorado, Us

• Designed an intuitive and simplified core cash back feature, resulting in a 30% increase in accurate receipt submissions for millions of monthly active users• Routinely presented designs to over 600 employees using storytelling techniques, resulting in more engaging and memorable presentations• Successfully designed new illustrations and motion graphics that contributed to a cohesive, unified, and design-forward brand experience• Partnered with iOS/Android developers to deliver successful design mocks• Mentor, coach, and empower aspiring Product Designers

Denver, Colorado, Us

• Design beautiful, engaging, and straightforward solutions for millions of Ibotta users•Lead Product Designer on the high-impact, strike-team tasked with executing rapid solutions for users affected by the pandemic• Created custom iconography for the app’s main navigation bar • Played an integral role in the ideation, creation, execution, and information architecture of the product design system• Redesigned the product on-boarding and registration flow that increased registration by over 250,000 users• Led, art directed, and executed the company-wide graphic rebrand including icons, spot icons, spot illustrations, heros, and animations• Created company graphic guidelines to reinforce brand cohesion and clarity across Product and Marketing• Redesigned the internal Rewards Builder desktop platform to be more simple, intuitive, and human-centered• Effectively present design solutions, rationale, and technical product thinking to over 600 internal stakeholders• Proposed and led the switch from Sketch to Figma which drastically improved workflow, efficiency, and collaboration• Led and conducted Figma teach-outs to Senior Product Designers, Creative Directors, Art Directors, and Engineers• Lead user research testing with small to large groups of internal and external stakeholders• Leverage quantitative and qualitative research methods, such as usability testing, interviews, analysis, and field studies• Cultivate an environment built on inclusion, transparency, and cross-functional collaboration

• Started and ran my own successful design business and executed roles of Creative Director, UX Designer, Graphic Designer, and more• Designed websites, e-books, logos, branding, environmental graphics, illustrations, and apparel• Branded and rebranded multiple companies which lead to an average of 30% growth in their revenue• Consulted with clients and advised them on their brand strategies and company mission• Designed social media posts that grew followers to over 2,500%

New York, Ny, Us

• Conducted 700+ hours of hands-on UX/UI training, development, and presenting• Synthesized research, annotated navigation, functionality, and organizational structure• Designed user flows and visuals• Collaborated with other team members and developers to define functionality and navigation• Used rapid prototyping tools to simulate proposed designs to better judge user experience• Observed and improved existing user experience interactions• Created personas, storyboards, scenarios, user flows, wireframes and mockups• Collected, synthesize, and use research data to make design decisions• Identified target audiences, recruit participants, conduct interviews, and deploy surveys• Presented UX/UI solutions• Conducted usability studies for real sites and concepts and analyzing the results• Used data to direct design solutions and partner with product managers and researchers

Louisville, Colorado, Us

• Designed custom cycling apparel that increased brand presence• Hired, mentored, and trained graphic designers• Optimized department workflow, increasing efficiency• Won an award for reorganizing the department file structure• Project Lead for the US Pro Challenge professional bike race• Mastered skills in digital sublimation specifications• Created a production checklist that greatly reduced errors• Communicated daily with the overseas production facility

Louisville, Colorado, Us

• Prepared and proofed 100’s of production files• Researched new technologies for updated project workflow• Analyzed client pain point and product requirements• Synthesized client research into visual design solutions• Volunteered and participated in highway garbage pickup

Denver, Co, Us

• Designed catalogs, logos, apparel, exhibitions, advertisements, and packaging• Managed a 10-person creative team• Hired, mentored, and trained graphic designers• Led weekly design sessions, reviews, and critiques• Designed booth graphics for a 24,000-attendee, 3-day tradeshow• Helped triple the size of the company during my tenure• Designed hangtags that were applied to 1,000’s of products• Partnered with Art Director on high-priority projects

Denver, Co, Us

• Created user-centered design solutions for 100’s of clients• Successfully delivered 100’s of print files to production team

Denver, Co, Us

• Conceptualized and designed custom graphics and illustrations• Worked with art director, sales, and other graphic designers to accomplish goals

User Experience Design Certificate, Ux Design

Associate Of Arts And Sciences - Aas - Magna Cum Laude, Graphic Design

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