Sofidel acquired Clearwater Paper - Consumer Products Division in Nov 2024(Remote in Palm Harbor, FL) Provides internal bid portfolio assessment and development during a period of record level sales. Creates and provides insights on competitive and customer landscape for strategic decision making.

Consulting and Contracted Services - Providing Best in Class Insights development and application, specializing in Consumer Packaged Goods. Expert in leveraging resources to drive growth which outpaces the marketplace. Champion in gaining market distribution through insights development and storytelling.

Developed and executed groundbreaking analytical approach focused on pricing analytics, resulting in key market and product portfolio insights to guide strategy to drive growth.  Developed a unique, "first of a kind" retail market price resources to provide a competitive advantage. Created a market-wide assessment of competitive promoted price positions and depth of discount to optimize the Serta Simmons promotion strategy. Created a unique market-wide assessment of retailer gross profit margin across all brands to provide brand pricing insights.

Drove growth for a developing company by directing and executing marketplace, consumer and shopper analyses for Sales, Category Management, Marketing and Executive Team projects across the entire company. Developed and executed consumer and market research studies and created ensuing strategies which drove unique brand and product strategies based on market, category, shopper and consumer insights.  Expanded brand distribution footprint by leveraging multiple research sources to establish market position and produce selling stories which have resulted in new distribution placements at over 10,000 US retail stores.  Developed and presented market, brand shopper and category insights to retailers leading to the growth of two separate brands from scratch to over $170 million per year in a mature, highly competitive market. Produced and presented unique analyses on Private Label trends in the marketplace which helped triple our sales to $100 million per year at major U.S. retailers. Led Category Analytics department with excellent leadership, developmental and motivation skills. Designed and implemented the Category Analytics department structure and long-term strategy, as well as asset procurement and analytical resource development resulting in world-class insights.  Collaborated with cross-functional teams to develop analytical and insights competencies. Evaluated and produced insights reflecting the U.S. tissue market for overseas corporate leadership.

Managed a team of Category Analysts covering the Southern U.S. Grocery sales region, Emerging Specialty Markets and Defense Commissaries, guiding Category Management strategy and participating in tactical execution. Awarded the 2008 Global Insights into Action award for advanced shopper insights.  Led collaborative Category Management relationship with key retailers which resulted in over 100 new item placements. Developed the competency among team members and lead the implementation of advanced shopper and consumer insights using advanced shopping and demographic data. Designed and implemented several analytical tools that increased the ability to read market insights.

Hired, trained and managed a team of analysts covering the entire U. S., as well as undertaking a hands-on effort as a part of the team’s analytical focus.  Developed revolutionary insights on the dynamic weight loss category which guided corporate category vision and Category Management strategy. Presented the corporate category strategy to our top 15 customers which drove distribution gains. Provided strategic direction for international Category Management efforts.