• Led strategic go-to-market initiatives that achieved 15% organic growth, enabling scalable long-term expansion.• Implemented a streamlined sales and support process using HubSpot and AI, reducing time to first contact from 7.8 days to 40 hours, significantly enhancing customer engagement and satisfaction.• Spearheaded the integration of two new business units, expanding the product portfolio and broadening market reach.• Engineered a data-driven marketing strategy that boosted lead generation by 19% and online sales revenue by 56% in H1 2024, demonstrating the ability to scale growth through innovative marketing techniques.• Redefined market positioning and branding to clearly articulate value proposition versus competitors, strengthening brand equity and market differentiation.

• Transformed go-to-market strategy for Just Walk Out technology, achieving a 60% increase in MQLs, improving SQL conversions by 240%, and launching 90 stores, demonstrating growth leadership under budget constraints.• Reengineered digital experience, including web, SEO, and social media, resulting in 185% traffic growth and a 12% increase in conversion rates, showcasing expertise in digital growth strategies.• Revamped MarTech stack, increasing throughput by inside sales teams by 3x, enhancing efficiency and scalability in lead management and conversion.- Exceeded 40% AWS average growth rate for $4B retail and CPG business by defining the target audience, developing 26-industry based solutions, and partnering with GEO sales and marketing teams.

• Revitalized marketing strategy for a $1.7B business, achieving 330% pipeline growth, 400% mid-funnel conversion increase, and 202% rise in marketing-contributed revenue with a flat budget and headcount, exemplifying strategic growth under constraints.• Introduced innovative 1:1 and 1:Few ABM strategies, generating over $100M in sales revenue from 27 key customers, highlighting targeted growth initiatives.• Consolidated 12 brand marketing efforts into four persona-driven digital campaigns, reducing CPL by 57% and enhancing targeted marketing effectiveness.• Successfully transitioned a 6000-person conference to an online format, hosting over 200 webinars in six months, showcasing adaptability and innovative engagement strategies during the pandemic.

• Guided a 23-person worldwide team’s transition from product (CAD, PLM, sim) to industry solution orientation.• Launched 10 new software solutions and built 142 holistic campaigns for Aerospace, Defense, Retail, and consumer goods industries, driving 30%+ YoY pipeline and revenue growth for over 6 years.• Defined and launched a new innovation center at Wichita State University, leading to $40M+ in sales in year one.

• Formed a new 26-person global team, defined long-term strategy, and orchestrated the launch of a new industry.• Defined CPG-Retail portfolio; partnered with R&D to develop functionality roadmaps and delivery milestones.• Built and launched two new packaging and merchandising solutions, saving a customer $100M in the first year.• Collaborated with sales to win a $5M formulation effort and assisted in a major acquisition to grow capabilities.

• Streamlined program governance efforts of new-to-the-world solution development process described as “best-in-class” by client. Process emulated by the top 15 suppliers at P&G and across all Dassault Systèmes global accounts.• Led sales discovery and engagement efforts that grew account footprint by 45% over two years.• Managed and successfully closed a $1M sales opportunity over two competitors for records management.

• Created a $2M business consulting practice supporting Procter & Gamble, PepsiCo, Kroger, Alcoa, Whirlpool, and others to define new IT solutions, build new business models, support sell-in, and lead change management.• Defined a purchasing service that saved $350 million in indirect spend while improving compliance.• Reorganized R&D IT group, lowering NPD cycle time, doubling productivity, and creating $400M in value.

Provided commercial leadership and coaching to P&G Global Business Service organization providing over $1B worth of services each year to P&G employees, customers, consumers and shareholders. Defined core strategies to transform GBS from a cost-center to an internal & external services business. Led cross-functional and global teams, agencies and three direct reports. A.G. Lafley, CEO, called it “his stealth weapon to beat the competition.”

Served as Acting Brand Manager to provide day-to-day leadership of over $60 million retail brand, including marketing planning, business analysis, advertising, and media execution. Led multiple cross-functional and cross-agency teams to develop holistic plans to turn around the Dryel business. Developed and managed $20 million marketing plan & budget.

Led development of Whirlpool and P&G marketing efforts to launch the first new appliance in 35 years from idea to launch. Efforts included TV, DRTV, radio, trade merchandising, direct mail, PR, and grassroots marketing. Built, and managed P&G’s first internal direct to consumer business, including relationship marketing strategy, website development, and operations. Led multi-functional initiative team through all phases of new product development.

Designed and managed a $100 million intelligence Unix/Windows systems enterprise supporting over 190 Air Force locations across US. Assessed and integrated information technology solutions to solve Air Force operational shortfalls. Lead planner for all intelligence infrastructure associated with 3 new Air Force weapons systems, all valued at $75 billion. Managed $7.8 million budget. Supervised 11 personnel.

Managed intelligence processing, analysis, and reporting activities for 408 joint personnel. Conducted continuous process reviews to streamline production. Maintained 22 Unix servers and 400 works stations valued at $13 million and managed a $75,000 annual budget. Supervised 15-person staff and 50 linguist technicians.

Managed shift operations of 250-person intelligence production floor and maintained $1 billion of communications equipment. Oversaw troubleshooting of 65 systems, 100 Unix workstations, 8 LANs, and global telecommunications system. Advised Commander and senior staff.