Eric Greenberg Email & Phone Number

ESG Wealth Advisors helps individuals and families achieve their financial goals through investment management and financial planning services.

Toronto, On, Ca

PN is the leading provider of Nutrition and Sleep, Stress Management and Recovery Certifications to fitness professionals and coaches. We also provide direct to consumer health and nutrition coaching. The company has helped more than 100k coaches and clients lead healthier lives.Hired to lead the marketing team and turn around sales after several years of covid-related declines.Accomplishments:1. Increased digital conversion rates +28% utilizing techniques to promote self-nurturing & exclusivity2. Improved Nutrition Certification sales +29% by utilizing direct mail + email marketing combinations3. Launched new Sleep & Stress Management certification, generating $4m in revenue in 13 months

Canton, Ohio, Us

Full-service e-commerce technology, sales, and logistics provider for BTB/BTC companies. Proprietary software allows for instantaneous launch on Amazon, Walmart & 30 other digital marketplaces.Hired to lead the Customer Success function of a new startup and provide marketing expertise to clients.Accomplishments1. Led Client Success function for startup with 50 large clients such as Dress Barn and Pier1.com2. Built Operations team from scratch to support client logistics and online Marketplace sales

Independence, Ohio, Us

Largest direct to consumer preventive health screening company in the U.S. with 10 million customers. Hired to take this DTC health screening company from regional to national and generate a liquidity event for shareholders.Accomplishments:1. Drove revenue from $40 million to $150 million through aggressive multi-channel database marketing & product development which drove 2 private equity backed liquidity events for shareholders.2. Increased revenue per customer by more than 50% by launching a steady stream of new products – including a series of finger stick blood tests – and offer experimentation.3. Transformed the company’s Call Center from a cost center to a customer-focused profit center, dramatically increasing profitability & customer satisfaction. Handled 2 million calls/year; staff of 300. 4. Led marketing efforts across every channel including TV, digital, direct mail, email, SEO, paid search & social, radio, and print. $50 million+ marketing budget. 5. Launched the company’s Voice of the Customer efforts which, amongst other initiatives, doubled the number of returning customers over a 3-year period.6. Increased digital revenue by 5x over last 5 years.7. Developed the company’s 1st annual membership program with over 100k members8. Designed and launched a world-class 200 million record longitudinal promotional history database to improve database marketing efforts, analytic capabilities, CRM and customer lifetime value.9. Led the company’s diversification into Medicare/reimbursed services thru the Life Line Community Healthcare brand and is now the largest provider of Annual Wellness Visits in the U.S.

Direct Marketing Consulting practice specializing in helping startups and established companies utilize direct marketing channels to increase their revenue base, acquire new customers and improve efficiency.Accomplishments:1. Restructured the Direct Marketing function for publicly traded $350 million insurance company. 2. Developed Marketing Plan for expansion of $400 million publishing & vitamin/supplement marketer.3. Provided interim COO services to B2B promotional products distributor.

Consumer health information and healthcare products joint venture of Aetna and Johns Hopkins. Hired as part of initial startup team with the responsibility of determining how the company would generate revenue.Corporate Co-President, 01/2000 – 08/2000Accomplishments:1. Full P&L responsibility for business and nearly 200 employees and outside contractors.2. Grew sales from zero to $35 million in four years by developing a strategy that derived income from B2B advertising, website sponsorship, content licensing and distribution, and B2C commerce.3. Attracted more than 1 million unique visitors per month and 1.5 million newsletter subscribers.4. Two-time national winner of Webby Award for “Best Health Site” on Internet.5. Developed strategic alliances and joint ventures with media companies to license and distribute co-branded content and sell products, including Discovery Channel, The Washington Post, and Skymall.President and Chief Operating Officer, InteliHealth Healthy Home Catalog, 08/1996–08/2000 -- a leading marketer of upscale products to maintain a healthier, more comfortable home and family.Conceived & launched Healthy Home catalog and e-commerce brand concepts and aggressively merchandised and marketed concept to serve untapped niche market. Managed all marketing, fulfillment and customer service operations. Full P&L responsibility. Accomplishments:1. Grew Catalog from $0 to $20 mil by setting the standard for product quality and customer service.2. Acquired 350,000 customers in 4 years by formulating a multi-channel direct marketing strategy that leveraged the company’s medical expertise & innovative product development.

Mba, Business

Ba, Economics & Business