Nearview Media is a consulting firm that helps consumer and B2B media, ecommerce and event companies build their digital business. We work with executive teams, business units and stakeholders with digital strategies to grow online audiences, revenues and profit. We help develop sustainable, market-leading digital brands while integrating / enhancing traditional media, event and marketing efforts. We help analyze, recommend, and implement technology / platform improvements as well as organizational / procedural improvements. We help train content, social, ecommerce, ad sales, operations, and technical teams and can even provide on-going technical and operational support to supplement existing teams.

Local Marketing Institute (LMI) is dedicated to teaching local businesses, franchises/chains and marketing agencies effective and trustworthy digital marketing strategies to attract new customers, build customer loyalty, and grow their business. We cover the six pillars of local business digital marketing: local search, online reputation, website, email, social media, and online advertising. LMI also produces the annual Local Business Marketing Summit online event, the largest local-marketing-focused event in the world.

Responsible for digital media strategy and operations of $300 million HarperCollins Christian Publishing division (merger of Thomas Nelson and Zondervan). Member of senior executive team. Developed digital team and infrastructure. Hired and developed key personnel and oversaw selection of digital marketing systems (email, web, social, CRM, advertising, analytics, etc.). Built direct-consumer email database from 50,000 to nearly 3 million people, delivering over 1 billion emails per year with high engagement. Launched FaithGateway.com, a content marketing and ecommerce community that became a key driver for indirect retail sales, had 7-digit direct revenue sale, and exceeded EBITDA projections. Launched StudyGateway.com, a digital video subscription service available on web, native iOS / Android apps, and Roku. Educated and supported internal business units on digital product development and online marketing strategy, including launching a division-wide annual marketing summit. Worked with authors, agents, retailers and other business partners showing them how HCCP’s massive consumer platform helped grow their businesses. Oversaw integration of digital media operations and strategy when HarperCollins acquired Thomas Nelson and merged it with Zondervan to create the Christian publishing division.

Developed new digital marketing strategy for Thomas Nelson with a focus on building direct relationships with consumers. Built digital marketing infrastructure and support team from scratch (email, web, social, CRM, online advertising, analytics, app development). Grew email database from 50,000 to over 1MM and launched ecommerce business. Worked with authors, agents and retailers to communicate the unique advantages of Thomas Nelson's new digital capabilities. Thomas Nelson was acquired by HarperCollins in 2012 and I became the SVP of eMedia for the newly formed HarperCollins Christian Publishing division.

Helped not only grow Virgo's online media business, but also completely overhauled two business divisions from losing money to being the fastest growing divisions in the company. Jumpstarted stagnant online revenue, launched new event types, provided strategic support and staff development for sales, editorial and marketing teams, and led the business development of the next generation of online media products.

Relaunched emedia efforts for consumer enthusiast media company with P&L responsibility. In 18 months, grew online revenues from $2M to $4M operating at a 35% margin and representing 13% of total company revenues. Helped transform company culture from print-centric to multi-channel and from silo organization to fully integrated cross-department and cross-media. Developed business and operations teams, accounting and organizational methodology that impacted the entire company's operating structure. Oversaw launch of all emedia initiatives including online communities, new digital products, online marketing efforts (SEO, SEM, viral, email, affiliate), and consolidated ecommerce system fully integrated with back-end warehouse, accounting, marketing and customer service.

Overall P&L responsibility for Penton’s online business. Grew online media revenues from $15M to $30M operating at a 40% contribution margin and representing 15% of total company revenues (around $200M annually). Assisted in the sale of Penton to Wasserstein for an 11.2x EBITDA multiple, exceeding expectations of company shareholders and private equity investors. Worked with business unit executives to set online strategy for each unit taking into consideration each unit's specific market dynamics and how to supplement and grow existing print and event businesses. Developed organizational structures to facilitate entrepreneurial growth and change, fostered talent to support rapid growth, and transformed culture of Penton from print-centric to multi-channel. Oversaw key organic growth initiatives, acquisition and integration of several online businesses, and development of strategic partnerships.

P&L responsibility for the online media business of Penton’s technology and lifestyle divisions. Grew revenues from $6M to over $12M operating at a 38% contribution margin. Worked with key publication executives to define online media strategies, developed / trained sales, editorial, audience development, production, IT, and operations personnel to operate a successful emedia business, and oversaw key organic growth initiatives.

Assumed P&L responsibility for all business operations of the Windows IT Pro Network, an independent magazine and online community / resource for Microsoft IT professionals. Grew revenues from $1.2 million to over $5M annually. Developed web, email, and online event products to serve over 2.2 million IT professionals per month and hundreds of technology advertisers, fostered sales, content, and operational talent, and oversaw organic growth initiatives and several key acquisitions.

Responsible for Windows NT Magazine's online product research and development. Managed design, development, production, and operations team. Developed Web site, online community, email newsletter, and ad deliverables for companies utilizing Windows NT.

Led development teams for leading multimedia firm. Clients included Microsoft, Texaco, US West, Ameritech, StorageTek, and the Federal Aviation Administration among others with overall responsibility for success of projects up to $500K in size. Expertise in user interface design and information architecture. Focused on customer needs analysis and project management.

Music and multimedia technology consulting company.