Eric Shiffman, Mba, Pmpo Email & Phone Number

Nashua, New Hampshire, Us

Yieldmo is an advertising technology company that operates a smarter version of an exchange that differentiates and increases the value of ad inventory for buyers and sellers. We capture and interpret unique, privacy-compliant, predictive signals that increase engagement, and use that data to curate inventory in real-time through machine learning and optimization. We surface the highest performing inventory for advertisers, which in turn increases monetization for publishers.Learn more herehttps://vimeo.com/yieldmo/aboutus-subtitle∙ Spearheaded the creation and execution of comprehensive product marketing discipline,driving successful new product launches and enhancing existing portfolio positioning.∙ Transform complex technical offerings into compelling, benefits-focused narratives thatresonate with target audiences, contributing to a significant shift from open market to privatemarket business, a major strategic initiative.

Denver, Co, Us

• Led the Product Marketing team to create and execute go-to-market (GTM) strategy to empower our sales teams, differentiate our products with benefits-driven messaging, and ensure our customers understand and value our services. • Developed and curated content for high-impact customer-facing materials such as solution sheets, infographics, customer emails, trainings, Knowledge articles, blog posts and case studies to clearly communicate success stories and best practices, requiring translation from complex technical topics to easy-to-understand benefits; 89% of SpotXers believe our releases give them all the information they need• Expert and leader on SpotX’s cross-functional Privacy Task Force; continually ideating, communicating, and training the organization, our customers and other ad tech vendors throughout our data privacy compliance efforts such as GDPR and CCPA

Denver, Co, Us

Denver, Co, Us

• Creates and executes go-to-market strategy for our Audience Management Engine and other identity products including setting and tracking clear product marketing goals, messaging, positioning and sales enablement

Englewood, Co, Us

• Led development of a centralized set top box control application for iOS/ Android to solve key customer issues in the bar/restaurant space; executed go-to-market strategy across Sales, Marketing, Engineering, Customer Support, and Installation Technician groups • Drove product marketing initiatives for a new hospitality TV product including tradeshow videos, brochures, spec sheets, demos and training, and 3rd party app partnership deals, resulting in a differentiated, Google certified experience and huge market appetite • Created new Enterprise business line by codifying and sharing video platform integration requirements, guiding multiple third party sellers through testing, and by winning Fortune 10 client for proof of concept

Englewood, Co, Us

• Created and presented compelling business case, model, and go‑to‑market strategy toincorporate addressable advertising into commercial accounts, thus creating a newrevenue stream and strategically aligning the company to expand market position

Chicago, Illinois, Us

• Delivered a launch and growth strategy to take a ʹnew to the worldʹ smartphoneapplication to non‑customer footprint

New York, Ny, Us

• Directed account teams of 2-3 teammates in strategic account planning and client usage; penetrated additional divisions within corporate client base and accelerated growth of existing accounts as only remote salesperson in region - closed over $500k in additional revenue and 10+ new clients• Created and utilized targeted content marketing campaigns to drive user engagement and to fill gap in existing marketing strategy• Coordinated cross-functional specialists to create high-performing teams for specialized client solutions• Generated and managed relationships and opportunities with top hedge fund, private equity, corporate, and investment banking clients by aligning their needs with the relevant tools within S&P Capital IQ, a web-based financial research tool• Diagnosed issues, designed multi-product solutions, and trained clients to utilize S&P Capital IQ to generate value

New York, Ny, Us

• Increased responsibility for developing relationships, negotiating contracts, and managing sales cycle• Provided training, support and consultation to existing and prospective accounts at all stages of the research and analysis process• Mentored and instructed group of our new hires in SF ofice throughout rigoroustraining program – two have ben promoted multiple times and all helped achieve103% of team revenue/retention goal

New York, Ny, Us

• Leveraged product and finance knowledge to address client questions and help clients maximize value from the Capital IQ database. • Created financial models, quantitative and qualitative searches for comparable valuation and potential investment opportunities, and custom buyer/co-investor runs, based on individual client needs • Helped maintain high level of customer satisfaction by working closely with colleagues and internal specialist teams to achieve effective solutions

Pittsburgh, Pa, Us

∙Performed duties to assist Managing Partners, Vice-President, and Analyst in screening, profiling, and valuing active M&A engagements ∙Analyzed, organized, summarized, and formatted financial statements for valuation ∙Screened and organized Financial/Strategic buyers based on industry investment interests, history, and transaction type ∙Screened and organized “Targets” based on client business plan and market research ∙Created detailed target profile reports based on industry and objective information ∙Drafted portions of Confidential Information Memoranda for two active sell side engagements ∙Buy side clients ranged from $50-750 million in annual revenue, sell side clients ranged from $5-30 million in annual revenue

Master Of Business Administration (M.B.A.), Emphases In Strategy And Marketing

Ba, Business Sociology

Education record