Eric Smith Email and Phone Number

Drive revenue growth by proving the value of Domo's data analytics and business intelligence solutions. Develop strategic use cases and value in leveraging data and analytics to drive incremental growth, efficiency, ROI, and process improvement. Lead customer journey mapping in moving from descriptive analytics to actionable prescriptive and predictive insights. Own the strategic account management and growth of existing customers through analytics strategy and solutions.

State Certifications: NFPA 1001 (Fire Fighter 1)NFPA 1001 (Fire Fighter 2)NFPA 1072 (Haz-Mat Operations)NFPA 1002 (FAO Aerial/Pumper)EMR | MN Emergency Medical Services Certification (MN EMSRB)CPR & AED Certified through the American Heart Association BLS for Healthcare Providers Program

Lead, analyze and deliver actionable insights to internal teams to ensure marketing strategies are data-driven, business-focused and optimized to ensure campaign success. Use experience & curiosity to develop analytical approaches to drive strategic business decisions. Develop reports and analysis that determines the effectiveness across marketing channel including website, leads, paid media, direct mail, email etc. Synthesize analytic results with business input to drive measurable change; managing test & measurement, campaign measurement and foundational business reporting. Collaborate cross-functionally to influence decisions through ability to communicate actionable insights. Manage all aspects of execution to support variety of marketing and promotional campaigns through overlapping timelines and varied objectives. Effectively communicate technical analyses and results to leadership. Develop and continually improve multi-source data architecture and analytics procedures, systems, workflows. Lead a team of analysts, providing development opportunities and coaching

Provide executive level analysis through dashboards or presentations for marketing, sales and event initiatives: including campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast. Proactively advise marketing of successful trends, behaviors through analytic analysis and guides future campaigns. Help to build key dashboards for departments with customer experience initiatives. Drives strategies and builds a decision-making framework using insights and analytics from digital platforms. Develop and drive the commercial marketing technology roadmap. Define analytics standards, data definitions, dashboards, and processes to provide organization with timely and insightful analysis.

Work with the global Marketing Management team, define key performance indicators for campaigns and the methodology for reporting and dashboard creation. Provide advice to Marketing, Digital, and Content teams on optimizing web marketing strategies, by capturing web analytics data across a variety of tools and through the construction of A/B testing models. Orchestrate customer-facing data sources, data requirements, and implementation working in tandem with AX, E-Commerce, Business Intelligence, and CRM teams. Analyze cause-effect relationships between marketing actions and customer behavior, synthesizing the data to provide recommendations for future strategy and tactics. Lead a team of Data Analysts to meet the data needs of the business through coaching, mentorship, and direction.

Work with the global management team to lead the marketing data process, using that data as input to help fuel strategic program decisions regarding marketing communications, content creation and distribution, and campaign response. Define key performance indicators for campaigns and the methodology for reporting and dashboard creation. Lead the analysis to identify cause-effect relationships between marketing actions and customer behavior, blending the data to provide recommendations for future strategy and tactics.Lead the orchestration of data sources, data requirements and implementation timelines. Serve on the BI Operating Committee as the marketing liaison, helping triage and to continuously prioritize requests.

Managed P&L, reporting and analysis for co-op and solo direct mail, list rental, and lead generation programs. Lead advertiser results, performance analysis, and communication while advancing relationships with our data partners. Provided operational support for internal and external creative, print and distribution teams. Data management and setup liaison for Call Center partners and merchandise team.

Created and managed reports and provided analysis to senior leadership. Collaborated with marketing and creative teams on design and production of marketing materials. Managed the advertiser relationships by coordinating creative requests, recommending changes, and rate negotiation. Developed detailed marketing and merchandise forecasts.

Developed innovative product solutions, scripting, and performance monitoring based on individual client’s needs. Managed call center client accounts and optimized performance while providing detailed reporting and analysis to senior management team. Generated ad-hock performance analysis and reporting documents. Worked closely with IT team to verify and load new data sources as well as all call center account setups and scripting.