Eric S. Novak Email & Phone Number

Rochester, Mi, Us

Troy, Mi

Led team of researchers on internal market research projects used to provide editorial content and sales background to BNP's portfolio of 40+ unique media brands covering highly niche B-2-B categories. Further utilized the extensive subscriber base to conduct custom research projects for outside clients to inform brand, product, and marketing decisions across several industries.

Greater Detroit Area

On-site client lead responsible for the successful operation and growth of the Voice of Customer programs within General Motors, while providing critical data-driven insights to various channel owners and business units within the organization.

Responsible for the strategic and analytic direction of a $4 Million portfolio of accounts, while developing and maintaining trusted advisor status with clients by understanding their business, key challenges, and industry trends. An integral part of senior management team accountable for the development of the Detroit office’s strategic vision, financial goals and performance plans.

Supervised an array of accounts by directing account staff through the execution of full-scale custom quantitative market research studies. This includes managing multiple internal project teams, developing issue-focused analyzes and delivering executive level presentations, while partnering with the client to better understand their business.

Primary day-to-day client contact for multiple clients across a wide range of product categories. Responsible for analytic planning through delivery of impactful analysis of research results by holding various team meetings during the course of a project’s life cycle to discuss hypothesis, review results and talk about clients’ business implications.

Project manager responsible for data quality management while assisting on all aspects of job administration, from initial questionnaire design to final client deliverable. Responsible for managing multiple projects concurrently, working across numerous support departments.

Provided a communication link between the client and internal agency departments to ensure projects were completed to specifications and within strict deadlines.

Bachelor Of Arts (B.A.), Marketing

Bachelor Of Arts (B.A.), Telecommunications (Media Arts)