- Responsibility for all of L.L.Bean's paid marketing programs, including brand media (TV, brand social), print (catalog), promotions, digital video, and performance marketing vehicles of paid search, paid social, and affiliates.- Lead L.L.Bean's Outdoor Discovery Program, with full P&L responsibility- Oversee analytics, data science, customer insights, and L.L.Bean’s Commercial Planning process.- Deep experience in sales budgeting & reforecasting and communicating business results to a wide range of audiences including executive teams, boards of directors, large group meetings, and with colleagues.- Skilled at identifying drivers of performance and reacting to improve results.- Established L.L.Bean's centralized marketing analytics function, consolidating analytics professionals into a center of excellence model to support marketing, creative, and merchandising through analytics.- Played a lead role in identifying and building L.L.Bean’s commercial planning process, which is how the customer-facing part of the business is managed. I have ongoing responsibility for managing weekly executive-level meetings and monitoring the health of the process through a cross-functional team.- Member of Brand Leadership Team, and Commercial Planning Team (ELT + senior leaders)- Public Speaking: Forrester Consumer Insights Marketing Forum (2017), Internet Retailer (2018), Forrester Data Strategy Forum (2018), Maine Development Foundation Annual Meeting (2019), and Qualtrics X4 (2023).

- Same as VP role minus responsibility for Customer Insights and Commercial Planning.- Added responsibility for Analytics from prior role.

- Oversee company sales budget, sales re-forecasting process, management of marketing expenses and ROI tracking.- Responsible for understanding and communicating business narrative to a wide range of audiences, including drivers and drainers of performance and identification of opportunities to improve results.

- Responsible for clean and accurate close process and financial statements for the entire L.L.Bean, Inc entity.- Led team of 10, rebuilt the structure to the monthly and annual close process. Result: delivered year-end audit with no adjustments.- Worked closely with external audit firm to produce annual audit statement.

- Held various roles in FP&A, serving as finance lead on many cross-functional projects.- Led the corporate budget process, managed reviews of capital projects.

- Provided comprehensive financial planning services to high net-worth individuals and families. - Significant exposure to M&A deals and structures.- Learned the value of high work ethic and client service orientation.

Aftermarket car audio start-up

Worked with business owners and startup founders to write business plans to get outside funding.