Eric So Email & Phone Number

My professional journey has seen me rise to Marketing Director for DKSH, a major, Swiss multinational company that distributes European brands throughout Asia. My rise to this position has been characterised by two key elements: a data-driven philosophy and an approachable, clear leadership style.Here are some of my career highlights:• Increased a product’s sales by 30% through a major overhaul of the marketing strategy and brand story.• Grew another product’s sales by 400% through a new marketing campaign focused on the Japanese identity of the brand. Japanese culture is very popular in Hong Kong and this new strategy capitalised on that.• Led the marketing division of a major company through the challenges of COVID and social unrest in Hong Kong while increasing EBIT by 8%.• Developed two key talents in the company, focusing on their career paths and facilitating their professional growth. I had identified them as vital components in the company’s future and this initiative prepared them to deliver excellent value throughout the rest of their careers. I have overseen the distribution and marketing of well-known consumer health brands, where a thorough understanding of the stories told by the data allows me to lead teams in crafting resonant and compelling marketing campaigns. I also focus closely on ROI, ensuring that campaigns precisely target those who most need to see them, using those channels that generate the best returns. This data-driven style is exceptionally transferable to new markets and products, and I am now excited to welcome a new challenge in the UK.I am always happy to hear about relevant opportunities.

Listed skills include Fmcg, Marketing Management, Brand Development, Brand Management, and 37 others.