- Drive strategic vision for a cutting-edge native ad server and affiliate platform, delivering $10M in annual revenue and achieving 7M yearly end-user registrations through innovative product strategies.- Architect and lead the development of a transformative internal platform that empowers business users to craft engaging quiz flows, significantly enhancing user engagement and personalization metrics.- Champion the successful launch of a self-service internal platform UI, which resulted in an impressive 300% growth in affiliate revenue within the subsequent year, demonstrating a keen ability to translate strategic initiatives into measurable outcomes.- Foster a high-performing team environment by collaborating with backend and frontend engineers, cultivating a culture of innovation and accountability that drives exceptional product outcomes.- Strategically prioritize initiatives across two key platform products, utilizing stakeholder insights and the impact/effort scoring to ensure alignment with business objectives and maximize impact.- Lead the creation and dissemination of comprehensive strategic planning documents, developing robust product roadmaps that effectively communicate and align with organizational goals.- Cultivate strong cross-functional partnerships with Data Science & Analytics, Design/UI/UX, Engineering, and Sales & Operations, ensuring seamless collaboration and execution of product strategies across the organization.

- Led product management for Healthline’s Revenue Platforms, driving strategic development of a native ad server and affiliate management system, enhancing revenue and user engagement.- Collaborated with a team of six engineers to deliver high-quality, user-centric products while owning the strategic planning process for three core platform products.- Defined product requirements and prioritized initiatives, ensuring alignment with business objectives and operational efficiency.- Facilitated Agile Scrum ceremonies, promoting timely delivery and continuous improvement across product development cycles.

- Enhanced operational efficiency within the activation group, overseeing the implementation, tracking, and optimization of affiliate offers reaching over 100 million users monthly.- Collaborated cross-functionally to improve performance metrics and deliver actionable insights that informed marketing strategies.

- Led end-to-end project management for analytics services, specializing in marketing attribution and consulting for major platforms (Convertro, VIQ, Google).- Conducted comprehensive web analytics audits and established best practices for reporting and analysis using Google Analytics and Adobe Analytics.- Developed and automated custom reporting solutions and dashboards with tools such as Excel, Tableau, Alteryx, and PowerBI.- Delivered in-depth marketing KPI analysis across various channels, including email, paid search, display, content, and social media.

- Delivered digital marketing analytics solutions to global e-commerce clients through data transformation, visualization, and insights.- Utilized web analytics platforms (Google Analytics, Adobe Analytics) and marketing attribution tools (Convertro, Visual IQ) for comprehensive analysis.- Developed reporting and data visualizations using Tableau, PowerBI, and Excel, enhancing client decision-making capabilities.- Streamlined report building and data delivery processes through automation in Alteryx and Excel.

Provide web/online and loyalty data reporting and analysis to the Customer Experience group.

- Support E-Commerce initiatives, including populating email content (i.e., email copy, loading images, html coding), updating imagery on hotel property websites, updating content management system content, uploading/tagging YouTube videos to our brand channel, etc.- Utilize and analyze brand web data (traffic, conversion, desktop vs. mobile, etc.) to build complex reports, dashboards, proposals, and meetings handouts- Assist Data & Analytics team in running monthly e-commerce and loyalty reports, as well as tracking online traffic, conversion and revenue- Analyze conversion and traffic results for A/B tests using Omniture and Test & Target- Manage the creation of presentations and communication materials for executive meetings and conferences (i.e., hotel franchise owner meetings, executive strategy meetings, Sales presentations, etc.) representing the Commercial organization (E-commerce, Loyalty, Customer Research and Analytics)- Lead the content creation for main stage executive presentations given at annual global brand conferences (Radisson and Country Inns & Suites), which are presented to an audience of more than 5,000 stakeholders - Provide commercial initiative updates in PowerPoint to other parts of the organization (i.e., HR, Finance, Development, Branding) on an ad hoc basis

Assist in project management for well-known international hotel chain. Ensure web-data accuracy, as well as survey text accuracy for international online survey (given in 30-plus langauges).

Provided project management support on a tracking study for a well-known computer/technology company.