Eric Starkey Email & Phone Number

Charlotte, North Carolina, Us

- Drive strategic vision for a cutting-edge native ad server and affiliate platform, delivering $10M in annual revenue and achieving 7M yearly end-user registrations through innovative product strategies.- Architect and lead the development of a transformative internal platform that empowers business users to craft engaging quiz flows, significantly enhancing user engagement and personalization metrics.- Champion the successful launch of a self-service internal platform UI, which resulted in an impressive 300% growth in affiliate revenue within the subsequent year, demonstrating a keen ability to translate strategic initiatives into measurable outcomes.- Foster a high-performing team environment by collaborating with backend and frontend engineers, cultivating a culture of innovation and accountability that drives exceptional product outcomes.- Strategically prioritize initiatives across two key platform products, utilizing stakeholder insights and the impact/effort scoring to ensure alignment with business objectives and maximize impact.- Lead the creation and dissemination of comprehensive strategic planning documents, developing robust product roadmaps that effectively communicate and align with organizational goals.- Cultivate strong cross-functional partnerships with Data Science & Analytics, Design/UI/UX, Engineering, and Sales & Operations, ensuring seamless collaboration and execution of product strategies across the organization.

Fort Mill, Sc, Us

- Led product management for Healthline’s Revenue Platforms, driving strategic development of a native ad server and affiliate management system, enhancing revenue and user engagement.- Collaborated with a team of six engineers to deliver high-quality, user-centric products while owning the strategic planning process for three core platform products.- Defined product requirements and prioritized initiatives, ensuring alignment with business objectives and operational efficiency.- Facilitated Agile Scrum ceremonies, promoting timely delivery and continuous improvement across product development cycles.

New York, Ny, Us

- Enhanced operational efficiency within the activation group, overseeing the implementation, tracking, and optimization of affiliate offers reaching over 100 million users monthly.- Collaborated cross-functionally to improve performance metrics and deliver actionable insights that informed marketing strategies.

Minnetonka, Mn, Us

- Led end-to-end project management for analytics services, specializing in marketing attribution and consulting for major platforms (Convertro, VIQ, Google).- Conducted comprehensive web analytics audits and established best practices for reporting and analysis using Google Analytics and Adobe Analytics.- Developed and automated custom reporting solutions and dashboards with tools such as Excel, Tableau, Alteryx, and PowerBI.- Delivered in-depth marketing KPI analysis across various channels, including email, paid search, display, content, and social media.

Minnetonka, Mn, Us

- Delivered digital marketing analytics solutions to global e-commerce clients through data transformation, visualization, and insights.- Utilized web analytics platforms (Google Analytics, Adobe Analytics) and marketing attribution tools (Convertro, Visual IQ) for comprehensive analysis.- Developed reporting and data visualizations using Tableau, PowerBI, and Excel, enhancing client decision-making capabilities.- Streamlined report building and data delivery processes through automation in Alteryx and Excel.

Brussels, Bourgetlaan, Be

Provide web/online and loyalty data reporting and analysis to the Customer Experience group.

Brussels, Bourgetlaan, Be

- Support E-Commerce initiatives, including populating email content (i.e., email copy, loading images, html coding), updating imagery on hotel property websites, updating content management system content, uploading/tagging YouTube videos to our brand channel, etc.- Utilize and analyze brand web data (traffic, conversion, desktop vs. mobile, etc.) to build complex reports, dashboards, proposals, and meetings handouts- Assist Data & Analytics team in running monthly e-commerce and loyalty reports, as well as tracking online traffic, conversion and revenue- Analyze conversion and traffic results for A/B tests using Omniture and Test & Target- Manage the creation of presentations and communication materials for executive meetings and conferences (i.e., hotel franchise owner meetings, executive strategy meetings, Sales presentations, etc.) representing the Commercial organization (E-commerce, Loyalty, Customer Research and Analytics)- Lead the content creation for main stage executive presentations given at annual global brand conferences (Radisson and Country Inns & Suites), which are presented to an audience of more than 5,000 stakeholders - Provide commercial initiative updates in PowerPoint to other parts of the organization (i.e., HR, Finance, Development, Branding) on an ad hoc basis

Lehi, Ut, Us

Assist in project management for well-known international hotel chain. Ensure web-data accuracy, as well as survey text accuracy for international online survey (given in 30-plus langauges).

Lehi, Ut, Us

Provided project management support on a tracking study for a well-known computer/technology company.

Salt Lake City, Ut, Us

New York, Ny, Us