Eric Hall is an accomplished SaaS, go-to-market (GTM), and global operations executive with 20+ years of expertise leading service operations and teams across early-stage companies, IPOs, and established institutions. Eric has a proven track record across enterprise sales, professional services, sales operations, marketing, technology, and customer success and is a dynamic change agent and driver of revenue growth. Most recently, Eric was asked to move from running a business unit to transforming an organization and driving growth as the Chief Marketing Officer of the Digital Experience Business at Adobe, where he led the go-to-market strategy for the SaaS business unit, focused on helping businesses differentiate themselves through exceptional digital experiences. At Adobe, Eric oversaw a global team that focused on data-driven precision, optimizing the end-to-end marketing funnel, and driving cross-channel engagement to improve spend efficiency and sales effectiveness. Prior to his most recent role, Eric served as SVP and GM of Adobe Professional Services and Customer Success division, where he led a team that achieved 24% YoY revenue growth and a 14-point margin improvement. In his previous role as VP of Americas Enterprise Solutions Consulting, Eric led both pre-sales and post-sales efforts while establishing a digital strategy function that brought insights and market data to the forefront of customer engagement.Earlier in his career, Eric was SVP and GM at ServiceSource, where he had P&L responsibility for all Data Operations services pre-IPO.