As the area's leading law firm for winning jury verdicts for auto accidents and work injury wins for 2011-2022, Edelman & Thompson surely commands respect from our insurance company adversaries. They know that, unlike most firms, we'll happily take them to court and WIN. That benefits ALL clients because it speeds up resolution of their claims for fair and just compensation.

Name Brand Identity provides a wide variety of marketing strategy, communications, and tactical support, including:• Customer Analytics• Content Marketing • PPC / PPM (Google Ads, Facebook Ads)• Printed Collateral• Website Performance & User Experience• CRM Optimization• Email Marketing: campaigns, automated, and sequenced• Media Relations• Trade Show Strategy and TacticsClients are diverse. One multi-year client is Sue Mosby of Infinium, a Kansas City Innovation Consultant and Keynote Speaker. I enjoyed writing her bi-weekly email campaigns. Another is John Verde of StrokeMaster Windscreens, in Arlington, TX. I'm helping John to maximize the value of his company, as he looks to partner or sell the business he founded and grew over the last 40 years. EcoTags is a Chinese manufacturer of recyclable printed plastic business cards, luggage tags, menus, and direct mail. Jack's Premium is a Dallas boutique dog food business.

At Abbott Properties I was responsible for defining and measuring extraordinary customer experiences as they applied to the company's hotels, apartment complexes, event venues, collaborative work spaces, and leased commercial properties in 13 states. Using technology and employee training, I created scalable systems to support these goals, recognizing that reputation management and marketing is the key to effective branding and long-term business success; transforming neighborhoods, communities and the world.I was blessed with many opportunities for career and personal growth. My role shifted to take on multiple priorities for the firm, on top of my marketing communications responsibilities. The company experienced growing pains and contractions. When key employees have left, I stepped into their roles to perform their vital functions until a replacement was hired. As an example, I performed a payroll function for several months, allocating employee time across 20 or more properties they worked on, owned by different business entities. Using Excel spreadsheets, Quickbooks, and ADP, I made sure that our payroll was properly reimbursed by our various business entities.Another role I took on was managing P&L for a craft cocktail bar that the company acquired (SoT). I' also helped develop and market Jim Leedy's Signature Whiskey, distilled by one of our tenants, Lifted Spirits. The diversity of the work was both challenging and exciting.

At KCAIA, I positioned the firm as THE go-to resource for people who are seriously injured in motorcycle, car, and truck accidents. The competition was fierce. Brown & Croupen, Edelman & Thompson, Peterson and Associates - All big advertisers on TV, radio and billboards. I managed SEO, PPC, lead nurturing, client intakes, conversion optimization, referral programs, and much more. In three-and-a-half years, the firm's caseload increase five-fold, and average case value increased 40%.The fast growth forced two office moves and outpaced our efforts to hire additional staff.

I was responsible for card program development, strategic relationships, affiliates, search engine marketing, email marketing, branding, and key accounts. iCARD is well positioned for significant growth. After being one of the very first in the prepaid card industry, in 2009, it acquired an emailed gift card product that allowed the recipient to choose the retailer gift cards they want.iCARD's products are used by both consumers and businesses. Consumers use the products for gifting. Businesses use the products to increase revenue, enhance brands, and reward employees, through sales incentives, product rebates, loyalty programs, and employee payroll.

Instrumental in the creation and launch of this innovative digital photography business in Kansas City’s Crossroads District. Wrote the business plan, and conceived and implemented corporate identity. Directed advertising agencies, public relations firms, and Web developers. Developed the product mix and identified client base. Built relationships with advertising agency creatives and area photographers. Created and implemented sales and marketing strategies. Led efforts to support area non-profits, including: Turning Point, Bloch Cancer Foundation, Habitat for Humanity/Katrina Relief, and fundraising for an elementary school in Bhutan.

Developed product marketing plans for Argus, a large healthcare data company. Developed a business plan to establish a non-profit, Capture the World, to benefit children. Worked with Creative Capsule, an Internet solutions company to better define its niche and implement a prospecting system utilizing trackable email, direct mail, and phone-based contact.

Actually worked for DST Output, a DST Systems subsidiary after DST purchased Corporate Document Systems, CDS, the entrepreneurial company for which I worked. CDS was merged into DST Output, formerly Output Technology Solutions.Oversaw product development for Internet-driven solutions: secure email delivery; high-volume print status tracking; secure email inbox; and electronic bill payment.Joined CDS, Corporate Document Systems, as their 14th employee. Worked with the owner to trademark products and establish a corporate identity for the firm. Worked with local advertising firm, VML, to create product and corporate Web sites as well as marketing collateral.As product manager I helped define the functionality and user interface for an innovative email inbox solution called ePriority. This inbox was intended to be solely used for financial, healthcare and other highly confidential electronic documents. Alas, the product was ahead of its time and not in alignment with the expectations of our mutual fund company clients, who each wanted their own private-label solution, thereby negating the consumer value for the specialized inbox. So, we shifted our focus and the mechanics of the product were re-purposed as a high-volume email delivery engine, for the delivery of high-value, confidential electronic documents to ANY email inbox. ePriority worked behind the scenes for DST's Informa, eProxy and IRIN products; all investor communications tools. E*Trade was ePriority's first client, delivering millions of emails each month.Much effort was spent figuring out how to encourage consumer adoption of electronic delivery. Geoffrey Moore's Crossing the Chasm was very beneficial in helping us strategize how to position the opportunity to consumers.