Eric Tang Email & Phone Number

Melbourne, Vic, Au

📈 Executed overall marketing strategy as defined by the Director.✍️ Created engaging and high-quality content for various channels, including blogs, social media, newsletters, and websites, using Canva and Photoshop. Developed and managed a content calendar to ensure consistent content production and distribution.🌐 Managed and maintained the company website, ensuring it was up-to-date and aligned with Inlight’s positioning and brand guidelines.📱 Implemented a social media strategy to boost brand awareness and engagement on Facebook and Instagram. Managed paid campaigns using Meta Business Suite to target specific demographics, optimize ad spend, and increase conversions. Combined organic and paid efforts led to significant follower growth and improved engagement rates.✉️ Developed and executed targeted email campaigns for schools and construction companies using Mailchimp.📺 Managed TV commercial (TVC) bookings and scheduling, ensuring broadcasts aligned seamlessly with marketing campaigns.

🚀 Spearheaded international marketing campaigns, leveraging diverse customer management systems and advanced email platforms (Monday.com, MailChimp, HubSpot).Generated comprehensive reports on email campaign performance metrics, including open rates, click-through rates, conversion rates, and revenue attribution. Used insights to refine campaign strategies and improve overall marketing effectiveness.📧 Proficiently engaged with a targeted audience exceeding 10,000 clients through the execution of over 200 meticulously crafted emails, driving engagement and participation in webinars.💻 Played a pivotal role in website administration, enhancing content on gochinatech.com, resulting in amplified user traffic and engagement, especially during critical events.🌐 Crafted impactful promotional materials for trade show appearances, significantly boosting brand visibility on a global scale and ensuring seamless administrative aspects of trade show preparations.

Greater Nanjing Area

🌍 Spearheaded cross-functional initiatives, partnering with leadership and market teams.🌟 Pioneered global expansion through meticulous research, identifying untapped international markets, leading to a boost in overseas revenue.💡 Facilitated High-Stakes Game Development: Effectively managed projects for renowned title, meeting demanding quality requirements, fostering collaboration among a diverse team, and providing outstanding customer ser- vice, leading to the renewal of the contract and the initiation of the next project phase.🤝 Forged impactful gaming partnerships with industry giants (Hasbro, EPIC, EA, Zynga, Tencent), driving a remarkable increase in brand awareness for Adia's digital services launch.

Los Angeles, California, United States

📊 Achieved Remarkable Retail Growth: Strategically managed marketing activities for 4 diverse retail locations and eCommerce, optimizing strategies for a high-traffic shopping mall and a neighborhood plaza with lower foot traffic, resulting in increased sales and brand visibility for both stores.📈 Online Visibility Boost: Masterfully leveraged SEM’s organic search capabilities, catapulting online visibility to new heights, with notable success on leading e-commerce platforms like Amazon, Ebay, and AliExpress.🚀 Orchestrated dynamic digital campaigns resulting in a significant surge in brand recognition, contributing to a stronger market presence.

Los Angeles Metropolitan Area

📝 Content Production: Produced compelling public relations materials to enhance the agency's reputation and promote its diverse clientele in the music industry.🔍 Media Research and Strategy: Conducted thorough research on various media options, including a focus on social media platforms, and provided strategic recommendations to senior management for effective promotional campaigns.🎤 Artist Tour Coordination: Collaborated closely with renowned hip-hop artists like Wyclef to expertly schedule and manage their tour dates, ensuring seamless execution and successful performances.🚀 Proactive Outreach and Promotion: Leveraged dynamic outreach efforts, notably through creating engaging posts on Instagram, to promote client companies and event venues. These efforts significantly boosted visibility and engagement, contributing to the success of various projects.