Eric Dillon Email & Phone Number

Plano, Texas, United States

Plano, Texas, United States

Plano, Texas, United States

Dallas/Fort Worth Area

•Responsible for developing digital paid media campaigns and having a hands-on approach with the management and optimization associated with the planning and buying for cross-channel campaigns, including paid search & display ads, paid social, and programmatic.•Creates written content & advertisements across all major digital marketing channels including Google, Facebook, Twitter, Instagram, and Waze, for a wide variety of verticals. •Produces and presents content strategies… Show more •Responsible for developing digital paid media campaigns and having a hands-on approach with the management and optimization associated with the planning and buying for cross-channel campaigns, including paid search & display ads, paid social, and programmatic.•Creates written content & advertisements across all major digital marketing channels including Google, Facebook, Twitter, Instagram, and Waze, for a wide variety of verticals. •Produces and presents content strategies, highlight reports, marketing insights, and addresses any other client requests.•Performs marketing research in the areas of paid social, paid search, and data analysis to achieve strategic performance metrics and client goals.•Builds and presents comprehensive reporting through the use of analytical tools that demonstrate online growth and return on investment for clients.•Regularly chosen by supervisor for key projects such as testing new reporting & social listening software as well as ad platforms, analysis of underperforming paid search & paid social campaigns, and the building of new marketing processes.•Manages workflows via several project management and content workflow suites including Monday, Sprout Social, Google Analytics, and Report Garden•Recognized as the team’s paid social & paid search expert and go-to employee for paid social advice and help. Designated as team trainer for paid social & paid search. •Planned and executed political marketing campaigns for client running for Highland Park School Board and helped our candidate win with over 65% of the votes.•Designed the strategy and executed the marketing campaigns for school fundraising client and helped them expand into 15 new states and over 50 new cities. Show less

•Leads and directs digital marketing and social media strategies for SMBs across the USA Today Network and ReachLocal account base.•Creates written content across all major social media channels including Facebook, Twitter, Instagram, and Google, for a wide variety of verticals. •Produces and presents content strategies, highlight reports, marketing insights, and addresses any other client requests.•Performs marketing research in the areas of social media, paid social… Show more •Leads and directs digital marketing and social media strategies for SMBs across the USA Today Network and ReachLocal account base.•Creates written content across all major social media channels including Facebook, Twitter, Instagram, and Google, for a wide variety of verticals. •Produces and presents content strategies, highlight reports, marketing insights, and addresses any other client requests.•Performs marketing research in the areas of social media, paid social advertising, and data analysis to achieve strategic performance metrics and client goals.•Builds and presents comprehensive reporting through the use of analytical tools that demonstrate online growth and return on investment for clients.•Established precedent for excellence in the automotive vertical. Currently managing the largest amount of automotive accounts and entrusted with the largest automotive accounts, in terms of monthly spend.•Regularly chosen by director for key projects such as testing new reporting & social listening software, running an internal recruiting campaign for a management position on another team, analysis of underperforming paid social campaigns, and the building & piloting of a new marketing offering.•Recognized as the team’s paid social expert and go-to employee for paid social advice and help. Designated as team trainer for paid social ads. •Achieved second highest client retention percentage on a team of 17. (Calculated for the Feb. 2018 Bi-Annual Bonus)•One of two digital marketing managers chosen by team director to create and pilot a new “Facebook Recruiting” offering. Currently in talks to have the offering released to our sales offices nationwide. •Chosen to help train new hires on company systems, processes, and products. Frequently picked by team leads to be shadowed by the new hires of other teams. •Manages workflows via several project management and content workflow suites including Wrike, Gain, Meltwater, and Engage121 Show less

Dallas/Fort Worth Area

Designer of company 2017 targeting & communications plan. Execute direct mail marketing campaign, and all paid social media campaigns using Facebook Ads Manager and LinkedIn Campaign Manager.Create, coordinate, and schedule content across all social media platforms. Experience with website design via SquareSpace.

Dallas, Texas

Create and analyze a wide range of online advertisements for multiple clients that are successful in increasing reach, impressions and engagement, while reducing cost per click, cost per impression and cost per post engagement. Experience with ad creation, scheduling, and analysis programs like Facebook Ad Creator, Sprout Social, Google Analytics, and Iconosquare. Also proficient with Microsoft Excel, PowerPoint, Wordpress, MailChimp, and Designbold.Generate reports detailing… Show more Create and analyze a wide range of online advertisements for multiple clients that are successful in increasing reach, impressions and engagement, while reducing cost per click, cost per impression and cost per post engagement. Experience with ad creation, scheduling, and analysis programs like Facebook Ad Creator, Sprout Social, Google Analytics, and Iconosquare. Also proficient with Microsoft Excel, PowerPoint, Wordpress, MailChimp, and Designbold.Generate reports detailing the performance of the online advertisements, influencer marketing campaigns, and other marketing efforts. Conduct mid-month and end of month updates. Create meeting agendas, scheduled meetings with clients, and coordinate weekly phone calls reviewing the performance of the ads, and planning future marketing efforts. Implement and track influencer marketing campaigns to promote clients, and client events. Execute creative and measurable social media programs and campaigns. Conduct and compare analysis’ as well as track marketing efforts. Show less

Dallas, Texas

Create, coordinate, and schedule social media content and online advertisements for five clients. Focus on creating traffic, and views on their websites and social media pages. As well as expanding the reach of clients social media presence.

Southlake, Texas

Waiter and server at the 5 star rated restaurant in the Watermere Retirement Community. Interacted and developed relationships with guests on a daily basis, and executed opening and closing duties for the kitchen and restaurant.

Springdale, Arkansas

Resolved customer complaints, trained new employees, and led all of the closing duties. Employee of the month for June 2015, and won multiple monthly sales contests.

Flower Mound, Texas

Participated in weekly management training seminars where we learned about the different aspects of running a Firestone store. Executed customer appreciation day with O’Reillys, and coordinated all activities for permits with the city of Flower Mound for Firestones annual sales event. Exceeded on the previous years’ numbers by 5%.

Bachelor'S Degree, Marketing, 3.50 Major Gpa, And 3.07 Cumulative Gpa , On A 4.0 Scale

Activities and Societies: Sigma Phi Epsilon Fraternity

Education record