Eric Thude Email & Phone Number

Chicago, Il

Northlake, Il

Brand manager for the Commercial Division (B2B). Established the overall marketing strategy, working closely with sales leadership to achieve consistent messaging. Developed and managed the annual commercial marketing budget including monthly cost reporting and submission of invoices. Managed cross-functional teams, such as internal creative team, web developers, email marketing, PPC + display, social media, SEO + content writers, analytics, and IT to design, execute, and accurately report on lead and demand generating campaigns and programs.

Arlington Heights, Il

Manage the B2B marketing initiatives through traditional and digital channels, with emphasis on email marketing, marketing automation (Pardot), CRM (Salesforce), and trade show channels. Create demand generation, lead generation, lead nurturing and campaign nurturing campaigns to move prospects through the funnel and keep buyers engaged and growing. Plan, attend, and exhibit at trade shows and events. Support sales through direct communication with prospects and clients, along with customized sales materials. Write, proof and edit copy. Collaborate with internal departments to ensure campaign success. Manage agency and vendor relationships. Conduct new hire training - sales and marketing.

Manage client specific relationships and created online and offline materials to grow relationships. Review and approve proprietary and client copy and materials for branding and success. Analyze reports to identify buying habits of clients. Develop unique multi-unit client loyalty programs.

Built client relationships by generating and presenting reports, creating content, and timely fulfillment of orders and requests.