Eric Tofsted Email & Phone Number

Denver, Co, Us

Denver, Co, Us

• Developing the branding, visual identity, and aesthetics of the CHIPS R&D Metrology program in collaboration with key stakeholders• Facilitated and directed visual event design for the CHIPS R&D Standards Summit, an industry-wide semiconductor conference with 40 countries represented in attendance• Working closely with the client to reach and exceed standards in professional design processes• Creating layout and infographic design for highly visible public reports and whitepapers• Assisting with internal brand development projects and social media content strategy for HR recruiting goals• Collaborating with numerous project teams to create infographics, proposal design, and video content

Greater Denver Area

• Developed marketing strategy, branding, and digital marketing for a wide range of clients in private and non-profit sectors• Assisted my theatre client Audacious Theatre in achieving a Best of Denver Award in 2018• Helped numerous businesses get a running start with 2x and 3x YOY growth after consulting• Planned & executed digital marketing strategies that produced successful events and engagement• Directed assistants in client relations, contract development, content creation and file preparation• Developed local marketing tactics for the Greater Denver Area including posters, flyers, advertising cards, and other print design • Collaborated events with Westword, 5280, Denver.com, and the Colorado Theatre Guild

• Conceived, constructed, and implemented comprehensive corporate rebranding across three distinct products with collaboration across company channels• Created highly impactful graphics for digital ads, social media, email campaigns, infographics, territory maps, web and blog content, event banners and video thumbnails• Produced print materials such as 1-pagers, white papers, ad flyers, course catalogs, certificates and brochures in alignment with updated brand standards• Wireframed, designed, prototyped, and optimized UX of web pages and apps through Adobe XD and Figma• Leveraged Userlytics and Hotjar to assess and improve the user experience via user testing

Greater Denver Area

• Oversaw communication design and content creation, utilizing the Adobe CC suite• Assisted multiple departments in creative solutions, brand strategy and effective messaging• Coordinated with the Digital Marketing Manager to produce campaigns and effectively target MQLs through Hubspot CRM automation• Implemented brand strategies that are being utilized at present day

· Developed rapid iterations of graphics, designs and layouts for internal communication.· Assisted sales team in visual assets used for client proposals.· Communicated directly with the CEO to revamp core investor presentations.· Contributed to forming a core branding strategy through marketing materials and aesthetic.· Collaborated with the Marketing Manager and Senior UX/UI Designer to develop key signage and marketing strategies.

Greater Denver Area

As the Personnel Development Manager, I was responsible for the on-boarding of new hires and the continual growth of their careers as Sales Reps at TT Trading.·Performed product demonstrations for 30+ customers in a retail setting.·Tasked with quickly learning new sales techniques and products.·Was offered relocation to start a brand new market due to high-level performance and leadership.·Tasked with providing support to the manager in hiring, scheduling, logistics, and P&L ownership.·Trained and coached new hires into formidable sales reps.·Provided sales training support to base employees.

• Monitored a territory of 12 different Best Buy stores across the PA/NJ/DE area.• Partnered with other companies to hold training events for associates and upper management.• Held corporate presentations for Best Buy, Hewlett Packard, AMD, and Office Depot.• Supervised and maintained merchandising displays for various Microsoft products.• Developed a positive and constructive relationship with the store’s management and associates.• Conducted training sessions, created contests, and disseminated product information.• Focused on customer interaction by being the face of Microsoft in the retail environment.• Showcased and demonstrated key features of Microsoft products in a way that would wow the customer.• Exceeded sales quotas and product attach rates.• Took on team leadership roles such as coaching and creating training videos.