Eric Tra Email & Phone Number

Seattle, Washington, United States

Seattle Washington

In addition to my previous responsibilities, as a marketing director, I was in charge of developing multi-channel inbound strategies that promoted core company services for B2B and B2B audiences. I oversaw the production of key thought leadership content and tracked performance data to optimize future campaign efforts for blogs, ebooks, webpages, and webinars.• Implemented an inbound strategy that increased MQLs by an average of 27% in one year• Streamlined content production that tripled monthly organic traffic to key converting landing pages in six months • Led a weekly cross-team meeting between accounts and sales teams to gather client and audience data and improve lead acquisition processes

Seattle Washington

I managed company social media accounts and developed quarterly strategies that outlined all content publication schedules in line with yearly marketing objectives. I maintained an excellent record of setting and achieving metric-based KPIs that have yielded success in growing social media audiences and optimizing social-based lead generation initiatives.• Implemented a social media strategy that contributed to a 32% average increase in year-over-year referral traffic• Organically grew social following on Facebook and Twitter by an average of 150% and 97% respectively over a two year period

Seattle Washington

As a marketing coordinator, I managed post-project B2B campaigns that consisted of promotional consulting and conducting backlink campaigns for client projects. Additional responsibilities in this position supported increasing visibility and awareness about company services through PR outreach, content creation, and social media campaigns.

Washington

Versatile, published photographer and correspondent with knowledge and experience in commercial media, live events coverage, editorial photography.• Provided live coverage and music news content for over 25 online media outlets, record labels, and music publications such as Consequence of Sound, Stereogum, and Redlight Management• Drafted PR pitches for media outlets promoting new music opportunities and local shows

Spokane, Washington Area

• Designed original advertisements for Gonzaga University's Bulletin and created artwork and visual content for various student publications• Worked with advertising staff to generate artwork for local business clientele.• Edited photos for use in commercial printed material

Spokane

• Independently arranged and set up photoshoots for editorial features featured in print and online• Reported on-location to provide coverage of live events and news stories