ANPHABE (B2B & B2C): HR Research & Employer Branding Agency, Organizer of “100 Vietnam Best Places To Work®” Award, Strategic Partner of Linkedln- Strategic Planning & Execution: ▪ Direct reported to CEO ▪ Developed and executed strategic marketing & brand communication plans for top-of-mind services positioning in the market, driving significant brand awareness.- Omnichannel Brand Communication: Led creative communication campaigns across all online and offline channels to build brand awareness and engagement.- Strategic Partnerships: Managed partnerships with top brands (Commercial Brands and Chambers of Commerce) to generate new business opportunities and facilitate promotions.- Media Relations & PR: Developed and executed a comprehensive media relations strategy via press releases, press conferences, and media outreach, 220+ earned media articles (with no fee) in 2023, significantly boosting brand awareness and exceeding doubling articles compared to 2022.- Budget Management & Performance Optimization: Conducted annual marketing budget (over 2 billion VND), performance measurement, and monthly reporting to maximize impact.- Event Management: Launched quarterly and annual events/summits for 700+ attendees (CEOs, HRDs/HRMs) and 50+ journalists.- Lead Generation: Developed and executed the lead generation strategy, generating an average of 100+ MQLs/month for the B2B sales team and 5,000+ qualified leads for survey projects.- Team Leadership: Recruited, trained, and coached a high-performing marketing team to achieve department OKR & business goals.

TIMEZONE VIETNAM (TEEG) – MNCs (B2C): The Ultimate Game Center for Entertainment - 15 venues in Vietnam- Strategic Planning & Execution: ▪ Direct reported to the Business Director, presented in BOD Quarterly Meetings (in English). ▪ Led the development of short- and long-term marketing & brand communication plans for always-on campaigns, ad-hoc activations, customer engagement & sales target- Brand Launch & Growth: As the second employee in the company, successfully launched Timezone Vietnam of 11 new venues nationwide within 4 years in Vietnam market (including COVID-19).- Sales & Budget Optimization: Led and executed the trade marketing (promotions) strategies, collaborated with Operations to optimize sales performance, achieving an average of 134% on sales target during grand openings and over 80% on monthly sales target.- Omnichannel Brand Communication: Executed creative marketing campaigns across online and offline channels (TVC, OOH, partnership, digital, event, social, media, APP, influencer marketing…), secured positive social listening to amplify brand awareness.- Strategic Partnerships: Established strategic partnerships with influencers and 15+ leading B2C players (MoMo, Grab, Shopee, AEON, Galaxy) for cross-branding and brand promotion.- Team Leadership & Growth: Built and developed a marketing team from a single individual to a fully functional unit, fostering a results-oriented environment.

Key Responsibility- Developed and executed engaging marketing campaigns across various channels to drive brand awareness and audience engagement.- Leveraged influencer marketing to amplify brand reach and connect with target audiences.- Collaborated with creative agencies to design impactful marketing materials, ensuring brand consistency.- Supported market research initiatives to gather valuable customer insights for informed marketing decisions.

Key Responsibility- Operational Efficiency: Managed the daily operations of a high-volume fitness club exceeding 1,000+ check-ins per day, focusing on smooth and efficient member experience.- Team Leadership & Development: Successfully recruited and trained a team of 10+ new staff members, equipping them with the necessary skills to excel in their roles.- Enhanced Customer Engagement: Developed and implemented engaging member activities and events, fostering community building and promoting member satisfaction.- Supported Sales Growth: Contributed to achieving club membership sales goals by strategically supporting monthly sales-driven initiatives.

Key Responsibility- Client Relationship Management: Supported the Event Manager in collaborating with clients to understand their needs and objectives. Contributed to developing creative proposals that tailored events to maximize client impact (Lancôme, Laneige, Doji, etc.).- Project Management: Managed the logistics and operations of various events, ensuring smooth execution, adherence to safety protocols, and efficient task completion by teams.- Event Activation & Engagement: Brainstormed engaging activities for events, potentially contributing to audience engagement.