Eric Rivera Email & Phone Number

New York, United States

London, London, GB

London, London, GB

Account Director for Bulleit Frontier Whiskey and Daiya Foods Client Awards:2023 & 2024 MUSE Awards Platinum Winner - Integrated Marketing Campaign: Bulleit Pioneer Project2024 MUSE Awards Silver Winner - Integrated Marketing Campaign: Daiya Pizza Pyramid SchemeAgency Awards:2024 MUSE Awards Gold Winner: Independent Agency of the Year, Best Agency Culture.

San Jose, California, US

• Strategized, built and executed U.S. Roku TV PR programs
• Successfully introduced new TV partners and TV models to market
• Managed Roku TV review programs enabling TVs to score high marks
• Drafted and managed approvals for press releases, media alerts, blog posts and visual assets
• Collaborated closely with other members of the Communications team for a highly collaborative and effective Global PR plan

Ridgefield Park, NJ, US

• Planned, organized and coordinated culturally relevant programming for external and internal events
• Supported the Head of Culture on partnerships and administrative tasks

• Consultant for emerging tech companies including Podz (acquired by Spotify) and Cobble, building their brand and communications strategy as they launch out of stealth mode
• Securing both online and print placements in TechCrunch, Today.com, New York Times Sunday Styles, New York Times, Variety, Yahoo Finance and Digital Trends

New York, US

• Role was eliminated due to company restructuring/COVID-19
• Defined a clear and evocative PR narrative for media
• Developed PR strategies for various teams, projects, and significant moments with a focus on consumer media opportunities
• Identified opportunities and trends to include Hello Alfred into the narrative
• Helped create an internal working process as well as maintain communications & messaging docs, FAQs, and responses
• Supported the Head of Communications on other areas of communications & media strategy as needed, including corporate positioning, internal communications, and executive development

New York, NY, US

• Developed and executed consumer-facing communication plans and roll out for new product launches for WeWork such as Creator Awards, Rise by We, and Made by We/WeWork Now
• Spearheaded first of their kind partnerships with major brands including J.Crew, Rent the Runway and American Express
• Proactively built editorial calendars and identified unique moments for storytelling through press and speaking opportunities
• Worked cross-functionally with community, public affairs, content and brand teams across the country to source and successfully pitch member stories as part of ongoing efforts to authentically tell the WeWork story
• Worked closely with our strategic events teams to identify and secure consumer media opportunities utilizing celebrity talent at annual activations
• Owned day-to-day media relationships with consumer media and influencers

New York, NY, US

London, England, GB

• Managed PURPLE’s Los Angeles-based consumer lifestyle, travel and hospitality accounts
• Served as the day-to-day contact for clients
• Managed all media, press and public relations issues
• Researched, negotiated, implemented and tracked PR activities
• Developed and executed PR strategies and campaigns
• Identified timely story angles, draft press releases and creative pitches to appropriate media targets

• Developed and executed brand launch press strategy including deskside meetings and targeted influencer gifting
• Built and maintained strong relationships with media for consistent coverage including gift guides during key seasons such as bridal/holiday and editorial opportunities
• Editorial placements in Vogue Korea January 2016, Vogue US July 2016, August 2016 & September 2016, November 2016 and W Magazine September 2016

Miami, Florida, US

• Acted as the lead contact with clients for digital marketing efforts
• Assisted the Public Relations team in securing digital and print media placements
• Developed internal and client-facing project briefs
• Facilitated blogger outreach to identify and leverage key influencers
• Planned and execute brand collaborations
• Oversaw a small team of coordinators and internsClients included: Ambrose Hotel, Cecconi's West Hollywood, Colony Palms Hotel, David Bromstad, Fashion for Breakfast, Lucky Buddha Beer, Noreen Fraser Foundation, Purple.

Miami, Florida, US

• Led The Workshop’s social media efforts for clients
• Managed all social channels for clients (Facebook, Instagram, Twitter, Tumblr etc.)
• Established objectives and key performance metrics to measure success of social initiatives
• Developed and presented weekly content schedules, social creative to clients
• Acted as the lead contact with clients for social marketing effortsClients included: Basement Miami, Cecconi's Miami Beach, David Bromstad, El Tucán Miami, Fashion for Breakfast, jugofresh, Junior & Hatter, Lucky.

Miami, FL, US

• Drafted basic public relations materials including news releases, media alerts, and other materials
• Conducted research on similar brands to clients for comparison analysis
• Attended client meetings and brainstorming sessions
• Utilized various social media monitoring tools and research to improve brand social media
• Maintained social media channels for clients
• Assisted in production of video shoots by scouting the location and styling