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Serial entrepreneur & business operator. Deliver high performance P&L for seed-stage to growth companies resulting in 3 acquisitions (M&A). Full spectrum of business strategies and high impact performance marketing with strong experience in product development, team building, data analytics, operations, and finance.
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Co-Founder And CeoMivium, Inc.Fremont, Ca, Us -
Co-Founder & CeoMivium, Inc. Jul 2022 - PresentMivium is a semiconductor and next-generation material science company. We strive to deliver innovative deep tech solutions by unlocking the true potential of material science. In doing so we will solve some of the world's toughest challenges towards a more sustainable future. Currently Mivium is developing the next generation semiconductor platforms from gallium nitride (GaN) to aluminum gallium nitride (AlGaN) along with other wide bandgap (WBG) materials. -
Advisory MemberJoybird May 2022 - Oct 2023Commerce, California, Us -
Vice President Of Marketing And Business DevelopmentJoybird Mar 2021 - Apr 2022Commerce, California, Us -
Vice President Of Marketing And AnalyticsJoybird Nov 2017 - Mar 2021Commerce, California, Us -
Director Of MarketingJoybird Jun 2016 - Oct 2017Commerce, California, Us -
Head Of Acquisition MarketingJoybird Sep 2015 - May 2016Commerce, California, Us -
Vice President Of MarketingLunada Biomedical Oct 2013 - Sep 2015
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Director, Emarketing IntelligenceRevana Digital Performance Marketing Jan 2013 - Sep 2013San Dimas, Ca, UsLead development and execution of digital strategies for Fortune 50 companies and global brands such as Lifetime Brands, AVG Technologies, Anthem Inc, Epson America, The Merrick Group, Herbal Magic, LA Weight Loss, Lexington Law, CreditRepair.com, Balsam Brands, Love Culture, Lunada Biomedical, Bella Pictures (part of American Wedding Group), and Prospect Mortgage. • Work collaboratively across all agency teams (paid search, organic search, display media, social media, content strategy, email, and technology) to facilitate analytical capabilities for business performance improvements.• Drive return on operational intellectual investment as well as agency R&D investments.• Be the key evangelists for data-driven marketing utilizing data science approach.• Provide strategic recommendations via analytical solutions including competitive analysis, attribution modeling, statistical modeling, and data integration that aligns with client's business objectives.• Thought leadership through innovative change and enhance how team member think and problem solve. -
Sr. Emarketing Manager, Team LeadRevana Digital Performance Marketing Feb 2012 - Dec 2012San Dimas, Ca, UsFocus on data-driven performance marketing via data science best-practices. Lead development and execution of online marketing team responsible for $2+ million monthly paid media budget. • Deliver performance based marketing with an emphasis on online customer acquisition. • Effectively communicate and collaborate with clients to deliver the desire success KPIs (e.g. leads, sales, ROI, target CPA).• Identify client business goals and provide detailed insights for increasing traffic, sales, or ROI across all channels.• Lead cross-department trainings to capitalize on intelligence gained from analytics.• Provide strategic recommendations via analytical solutions including competitive analysis, attribution modeling, statistical modeling, and data integration that aligns with client's business objectives.• Create and develop quarterly and annual business strategy and review for clients.• Facilitate the development of integrated marketing efforts across paid, organic, social, display, email, and content strategies. -
Emarketing AnalystRevana Digital Performance Marketing Mar 2011 - Jan 2012San Dimas, Ca, Us -
Chief StrategistElite Tuner, Inc. Oct 2006 - 2013Elite Tuner, Inc delivers performance-based marketing services that includes integrated strategies from digital media to corporate finance. We deliver incremental revenue opportunities for businesses. -
Director Of Marketing & CommunicationsPointivity 2008 - 2010UsDirect marketing, content strategy, marketing communications, company website, and sales support. Spearhead rebranding initiatives to generate new leads and aggregate marketing reports. Report to CEO and Vice President.• Developed and executed integrated marketing strategies including direct mail campaigns, search engine optimization and content marketing that increased web traffic by 200%.• Created partner program that recruits partners to resell company’s product and services. (from 0-80 partners) -
Director Of Global MarketingBridgetech Holdings Intl Inc. 2005 - 2008Oslo, NoLed all aspects of brand strategies, marketing activities, public relations, and investor communications for two public companies and a non-profit entity.• Launched and managed $1 million dollar healthcare web portal JK1 in collaboration with Chinese government and international non-governmental organizations (NGO).• Developed partnerships (at minimum to no cost to the company) with National Cancer Institute, Stanford School of Medicine, Texas A&M University, University of Hong Kong, MD Anderson Cancer Center, Harvard and Vanderbilt Medical Center.• Managed international cross-functional team to implement brand marketing activities including press releases, corporate communications, investor relations and promotions that resulted in multi-million dollar investment into the company. -
PresidentFieldsheer Inc. Oct 2001 - Oct 2005President (2004 – 2005) Led company’s portfolio of brands to profitability including short and long-term blueprints for market share and revenue growth. Promoted within 4 years to President of the company.• Increased annual revenue from $1 million to $5 million • Increase private label revenue by 20% via contracts with US Air Force, Harley Davidson, Skin Motocross, and various medical products.• Increase operation margins by 15% via directed product sourcing with 10+ factories, 50+ suppliers, 4 international distributors, sales force of 120 representatives, and 70+ dealers worldwide.Brand & Marketing VP (2003 – 2004)• Increase total annual revenue by 100% while managing $1 million dollar annual marketing budget.• Increase international revenue by 30% via new market development into Belgium, United Kingdom and New Zealand.• Forged strategic media relations with Primedia Corporation, Source Interlink Media, AMA (American Motorcyclist Association), UK’s Future Publishing Limited and IPC Media.Creative Director (2001 – 2003)• Drive branding guideline across the organization and with external agencies.• Managed rebranding initiatives across all brands including logos, taglines, websites, product merchandising, packaging, retail display, and tradeshow presence.
Eric Tsai Skills
Eric Tsai Education Details
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Uc IrvineFine Arts
Frequently Asked Questions about Eric Tsai
What company does Eric Tsai work for?
Eric Tsai works for Mivium, Inc.
What is Eric Tsai's role at the current company?
Eric Tsai's current role is Co-Founder and CEO.
What is Eric Tsai's email address?
Eric Tsai's email address is el****@****ail.com
What is Eric Tsai's direct phone number?
Eric Tsai's direct phone number is +131097*****
What schools did Eric Tsai attend?
Eric Tsai attended Uc Irvine.
What are some of Eric Tsai's interests?
Eric Tsai has interest in Football, Social Media, Cars, Art, Health, Networking, Children, See 7, Business Development, Education.
What skills is Eric Tsai known for?
Eric Tsai has skills like Google Adwords, Google Analytics, Seo, Social Media, Online Marketing, Marketing Strategy, Direct Marketing, Marketing Research, Product Marketing, Email Marketing, Digital Marketing, Business Analysis.
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