Electric Bikes, Built For The Good Life

- Responsible for the launch of Wyld Gummies in Canada - Wyld gummies were the fastest growing edible brand with a CMGR% of +16.5% in our 2022 launch year in Canada - Wyld is now available in 8 provinces Coast to Coast with all 10 skus listed in BC, AB, ON, MB and SK- Set up DIrect to Store distribution in SK- Relationships built and achieved listings of all Wyld skus in 2022 across Canada - recognized by budtenders/retailers as Edible of the year and Best Packaging in 2022- Lead and manage a Regional Sales and Sales Operations team- Build a trusted partnership with our JV LP in Canada- Responsible for all sales strategy, Revenue driving activities, execution, innovation commercialization and key retailer partnerships - Report to the Portland, Oregon Leadership team at head office. Alignment and execution of corporate objectives and overall results and execution in Canada

Results:- #1 nationally in the edibles category with +50% Market share; Top 10 Revenue LP across all categories. - Highest market share gained in Alberta (+60%) of the edible category - Helped launch Wana into the #1 ranked gummy and edible brand in Canada with 52% market share (#1 in ON, AB, BC, MB, SK)- Bhang is the #1 ranked chocolate nationally with 40% market share of the chocolate sub-category- Top 3 LP in unit volume in all Cannabis Categories in (AB, BC, ON)- Distribution in nine provinces and two territories, plus Medical Cannabis by Shoppers- +80% Distribution in stores across Canada. Higher in Western Canada with +90% distribution - Net revenue results in 2020: Q2=$2.56M, Q3=$3.03M, Q4=$7.05M. Represents a growth rate of +175% - Net revenue in Q2 2021 was a record $9.08 million representing a 255% increase year-over-year from Q2 2020, and a 46% sequential increase from Q1 2021, driven primarily by increased sales of category leading edibles, including Wana Sour Gummies and Bhang Chocolate. - YTD 2021, net revenue increased 235% year over year to $15.3 million, surpassing total net revenue for the entire fiscal year of 2020.- Helped plan, develop and execute the recreational cannabis sales strategy, structure, route to market, education, and processes with the goal of being a leading and respected LP in Canada-Developed long term relationships with Cannabis provincial board personnel and Key Retail Accounts across Canada- Hired and onboarded a team of Key Account Managers and worked closely with Green Hedge sales agency to execute on our education and sales objectives- Collaborated with Marketing, Finance, Planning, Production, and Supply Chain to remain focused on our customers and provide products that consumers enjoy- Led the commercial sales team to rapidly grow revenue and sales operations in Canadian Recreational Market (9 Provinces and 2 Territories)

- Responsible for leading sales strategy, execution and results for Sundial’s Recreational Business- Responsible for all Provincial Board contracts, listing negotiations and launch plans - Successfully opened Alberta, Ontario, BC, SK and Manitoba- Responsible for Bulk Sales to Licensed Cultivators and Processors - Strong Cross-functional experience with Supply Chain, Product team, Operations, Finance and Marketing to ensure execution of business plan

• Responsible for defining the scope of work for new cannabis projects and ensuring our clients have a fitted solution from the greater team at CCI• Proactively manage a large client base of existing LP’s and LD’s while adding new clients to the company• Provide expert advice on how to navigate the ACMPR application and how to be compliant with HC to achieve an LP or LD license• Up to date on the federal and provincial regulatory framework around Cannabis use and distribution plans

• Responsible for the development of regional commercial plans and driving commercial opportunities • Provide Brand with regional perspective to influence program development and execution• Proactively manage the relationship with Molson Coors on execution, forecasts, budgets and planning• Leverage the quarterly marketing programs to maximize sales volume, displays and ROI • Develop pricing and LTO strategies to improve NSR and NSR/HL growth• Manage a regional budget for brand activations • Collaborate with Molson Channel Marketing, Key Account Managers, Sales Managers/Reps weekly

Responsible for the effective development and implementation of the $60 million dollar Red Bull business plans for Western Canadian based National and Regional accounts. Accountable for the alignment and integration of category and brand strategies with customer accounts to drive profitability objectives. Responsible for analyzing business trends, customer developments, competitive activities, historical category learning’s, while recommending improvements and innovative solutions to trade based activities. (I.e. trade promotions, merchandising, space management, incentives, booking forms, sell sheets, sampling programs etc.). Established and maintained positive relationships that lead to gaining an intimate knowledge of each customer at head office level.• Have managed National and Regional based accounts for Red Bull that include major Gas, Convenience, Grocery and Mass retailers: represents 76% of Western Canadian sales• Account list current and past includes: Costco, Mac’s West, 7-11, Shell, Westfair, Safeway, Sobeys West, FCL, London Drugs, Overwaitea, HY Louie, Chevron, Husky Energy, Parkland and Northwest Company• Progressively grown the key account business (volume and share) over the last 5 years • Effectively negotiated and executed trade and merchandising programs • Developed strong relationships with our Red Bull DSD Distribution Partners • Worked cohesively with Operations, Marketing and On Premise divisions • Created customized trade marketing promotions for key account activity• Prepared and presented business reviews, opportunities and new listings• Conducted field sales training across Western Canada for DP reps and DPM’s• Utilized Nielsen data and business insights to sell long term sales drivers• Helped onboard new employees (DPM’s, NAM’s) and continue to provide consultation• Met or exceeded volume, trade spend and T&E targets over the past 5yrs

Position was held in Calgary, AB. Managed the Sobeys West business for General Mills products. Worked closely with the Customer Developlment, sales planning, trade marketing and retail teams to plan and execute General Mills strategy. Had management and Neilsen training.

Managed a customer territory in Edmonton, AB.