Webanalist
CurrentKey responsibilities● Tag management (GTM) of all three portals: Autotrack.nl + Gaspedaal.nl + Autowereld.nl● Consistent configuration and maintenanceof Google Analytics● Planning measurement metrics for newfunctionalities● Development and maintenance ofdashboards and reports● Helping the business interpret statisticsand results in dashboards etc.● Advisory role in marketing campaigns(online and multichannel)● Conversion optimization of marketingchannels and website(s)● Guide A/B (marketing)testing in its entirety(hypothesis to interpreting results)