Eric Vazquez Email & Phone Number

Charlotte, Nc, Us

Rock Hill, Sc, Us

To build strategy, drive execution on brand campaigns, and deliver meaningful impactDevelop a strategic marketing plan to meet the goals and objectives of the company.Developed and executed go-to-market plans and facilitated internal organizational readiness.Accomplished industry-leading successes by segment through an understanding of pain points by sales arena.Coordinate and manage market research and competitive analysis; utilize knowledge in the preparation of reports.Compiled product, market and customer data to forecast accurate sales and profit projections.Developed and implemented favorable pricing structures balancing firm objectives against customer targets.Collect requirements from end-customers and business partners for product upgrades, added features and new product development.

2020-03 - Current Medical Device Marketing Consulting MDC - Medical Device Consulting, Charlotte, NC• Shaped solutions and approaches by leveraging trends in customer marketplaces and target market.• Developed multi channel campaigns and used results to communicate organizational value and generate promotional web content.• Furthered brand awareness through lead management and KPI performance.• Developed innovative sales and marketing strategies to facilitate business expansion increase of 6% over budget achievement YOY.• Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.• Supervised marketing and planning activities to exceed segment sales and margin goals.• Accomplished industry-leading successes by segment through understanding of pain points by sales arena.

Overseeing marketing campaigns and programs, as well as identify areas of improvement to increase brand awareness for all traditional and digital marketing activities.Responsibilities:Develop strategic marketing plan to meet goals and objectives of the company.Develop and maintain marketing budgets.Plan and coordinate the marketing of current and new products.Develop and coordinate production of marketing and promotional materials and programs including but not limited to print, digital channels, trade show, direct mail, and signage.Coordinate and manage market research and competitive analysis; utilize knowledge in the preparation of reports.Develop, implement, and maintain procedures that enhance the efficiency of the marketing team.Assist with development and maintenance of consistent corporate image throughout all marketing and promotional materials and product lines....BrandingHire, train, supervise, motivate, and develop marketing staff; manage schedules and workflow.Assigns duties and monitor quality of work; assure staff conforms to organizational policies and procedures and government regulations.Provides day-to-day guidance and oversight of the marketing and inside sales teams; actively work to promote and recognize performance.Keeps up to date on overall activities of the team.

Stockholm, Se

2014-07 - 2020-03 Sr. Product Marketing Manager BSN Medical Inc., Charlotte, NC• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.• Developed and executed go-to-market plans and facilitated internal organizational readiness.• Drove marketing initiatives to increase product visibility and market performance.• Planned new product launch and release while managing cross-functional implementation of plan.• Offered pricing and feature recommendations to management and cross-functional teams.• Communicated value and position to sales team and developed tools to support selling process.• Penetrated new segments through use of strategic marketing initiatives.• Developed strategy and managed market communications that drove product demand.• Created product positioning and messaging to differentiate products in market and expand visibility.• Designed and managed development of new advanced wound care channel product that effectively positioned company for market growth by 22% CGAR.• Increased chronic and acute product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.• Collected requirements from end-customers and business partners for product upgrades, added features and new product development.

2008-05 - 2014-06 Marketing Director Biz-Renu LLC, Princeton, NJ• Deployed online marketing plans with effective SEO, social media and viral video campaign strategies.• Planned and executed events and marketing programs, developing data-base with increase of 36% qualified leads.• Devised leading-edge digital marketing, social media and SEO strategies.• Assessed and strengthened client digital presence, including rewriting website copy, authoring blog posts and updating social media platforms.• Developed and implemented marketing and communications plans for small and medium size companies.

2005-01 - 2008-03 Director Marketing and Market Expansion ConvaTec A Bristol Myers Squibb Company, Princeton, NJ• Implemented marketing strategies which resulted in 6% CAGR growth of customer base YOY• Orchestrated and implemented re-branding of wound care products to improve sales and maximize effectiveness.• Compiled product, market and customer data to forecast accurate sales and profit projections.• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.• Directed department with $1.2M budget handling numerous yearly projects.• Consulted with product development teams to enhance products based on customer data.• Gathered business requirements at all levels to set effective policies and make strategic decisions.• Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.• Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.• Evaluated target market research and adjusted strategy to address competitive influences and changing market.

Bs, Applied Science

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