Eric Lau Email & Phone Number

Walnut, Ca, Us

Seattle, Wa, Us

Head of AWS Labs: Powering the next generation of builders and developers on AWS, cloud innovation; driving over 2x annual growth in customer development and workforce enablement.Head of Global Industry Verticals: Product Strategy and Vision for Amazon AWS enablement products, enabling customers to adopt industry solutions and skill up workforce to scale and innovate on the cloud, driving over 40% YoY long-term customer growth.

Seattle, Wa, Us

Leading Global Verticals Product Strategy and Vision for Amazon AWS learning products, enabling customers to adopt industry solutions and skill up workforce to scale and innovate on the cloud, driving over 40% YoY long-term customer growth.

Seattle, Wa, Us

Leading product initiatives to grow business opportunity, engagement, feature discovery and monetization with Amazon Alexa through Conversational Discovery and Artificial Intelligence (AI).As a product lead, I drive product vision and strategy on a cross-functional team delivering engagement, feature discovery, monetization strategy, partner and developer features, and key performance metrics across the Alexa devices organization.I lead teams to deliver for our customers across Amazon, working with Software Development Managers, UX Designers, Software Engineers, Business Intelligence Engineers, Data Engineers, Data Scientists, Machine Learning Researchers, and Finance so as to improve customer experience, evolve products, and pioneer new features for our customers and business growth.

Seattle, Wa, Us

Key accomplishments:2019 - Led partnership in product delivery to launch Amazon News app on Fire Tablets, driving incremental category content engagement by 8%2018 - Delivered personalization and content discovery features for content on Fire TV and Tablets producing $30+ million in incremental revenue2017 - Streamlined data analytics and telemetry services for Amazon Appstore on Fire TV and Tablets, delivering insights to improve business performance by 20% YoYTechnologies: Big Data, Machine Learning, Artificial Intelligence, Client Telemetry, A/B Testing, Causal Impact, Data VisualizationOverall Amazon Teams:Amazon Digital Apps and Games Services, Appstore, Personalization on Amazon Fire Tablets, Fire TV, and Alexa devices.

Los Angeles, Ca, Us

Through innovative courses, creative workshops, high-profile events and immersion in the most vital areas of disruptive business culture, the Easton Center prepares the next generation to understand the growing number of leadership issues and interdisciplinary tech-based solutions that can have a positive impact on consumers, businesses and society.As a member of the Board of Advisors, I contribute my knowledge and experience from the technology industry to help shape the future of business and technology. Leaning on expertise in artificial intelligence, cloud computing, information technology, and startups, I provide leadership insights in areas of innovation, competitive dynamics, business model transformation, and strategy and workforce skills of the future. This helps shape curriculum and overall initiatives of the Easton Center in furthering its objectives in fostering technology development and sustainability for UCLA Anderson students, and alumni.

Los Angeles, California, Us

Feast is built on a fundamental belief—every life is equally important. In an unequal world, we exist to support people and families who feel forgotten, neglected, or are carrying more than they can bear.We do this through the power of food. Food is universal, but not equitable. While every parent wants their kids to be healthy, some can’t afford nutritious food. Others lack vital nutrition education. And many need a tight-knit community to support them on their path towards health.Feast is working on a macro issue in a micro way. We work with small groups of families for long periods of time, providing education, temporary financial support, resources, and a sacred space for each person to share about their struggles and triumphs. We believe true change comes not from the top down, but from the inside out, and that changes in one person can have a ripple effect through a family, a community, a city, a nation, and eventually a world.

Austin, Texas, Us

Driving 20% YOY top line growth through strategy and analytics in driving product strategy and roadmap for core prepaid retail and mobile products -- cross functional relationship management, implementation, data driven analysis, business insights, and strategy. Lead cross functional teams and resources of financial analysts, business intelligence, engineering, and marketing to identify customer trends, model behavior curves, optimize customer experience, develop business management tools, and drive product improvement, resulting in $50MM revenue initiatives accretive to a $500MM annual revenue P&L.Key Accomplishments:•Designed and re-launched legacy product with Cash Back and Rewards programs, resulting in 200% increase in targeted customer LTV by gathering business requirements from stakeholders, leading implementation with engineering, and driving launch with marketing•Identified and led product feature initiatives, driving higher engagement and retention, such as peer-to-peer (P2P), mobile check deposit (MRDC), and online bill pay features; Cross-functional team leadership and implementation, generating conversions on customers with 7x lifetime value (LTV)•Targeted increase in customer registration rates by 10% by leading product registration feature enhancements with risk and engineering teams in defining business requirements and analysis to support the optimization of activation/registration flow•Redefined customer segmentation across key metrics, driving product strategy, reducing average churn on customer subsets by 10% points, and increasing segmented customer LTV by 33% through designing and developing analytics platform with business intelligence engineers and data scientists•Identified and launched $40M incremental revenue initiative by optimizing product pricing and fee monetization

►(2009 to 2013) Senior Business Manager – Analytics, Product Strategy, OperationsLed 5-person cross-functional team to drive 25% YOY business unit profit growth in optimizing business efficiency through developing internal system products, leading continuous process improvement, and optimizing product catalog growth.Key Accomplishments:•Gathered and analyzed business requirements to lead development of fulfillment automation system, resulting in 30% reduction in order processing time•Implemented Zone Skipping fulfillment solution by partnering with shipping providers and supply chain team to design and implement a bulk shipping process generating $2M in shipping cost savings •Implemented A/B testing and live usability tests on online customer catalog to gather real time customer feedback resulting in 33% increase in conversions•Reduced product development time by 66% thru automating processes, and setting up 15-person offsite team and office►(2006 to 2009) Senior Business Analyst – Ecommerce Product and Business Intelligence Key Accomplishments:•Developed automated feedback analysis on product catalog by measuring customer satisfaction and product margin data to efficiently grow product catalog by 700% in one year•Achieved 600% growth in website traffic by developing and implementing a digital marketing strategy aligned with fulfillment performance and product catalog efficiency•Increased sales conversions by 25% through conducting usability tests and analyzing customer behaviors via Google Analytics►(2004 to 2006) Systems Analyst and Developer – IT, Startup Founding Team: Key Accomplishments: •Scaled fulfillment processes and achieved 5x productivity by aggregating business requirements to design, develop, and drive product vision for a scalable internal fulfillment system•Generated 20% YOY marketplace growth by automating Google Adwords and competitor intelligence tools•Reduced manual labor requirements by 50% between product and sales teams

Gb

Served as a Management and Information Technology Consultant to Fortune 500 clients in the entertainment, finance and insurance industries. Analyzing and streamlining business processes, designing programs for optimizing efficiency, and developing software and ERP products for implementation.Key Accomplishments:•Designed and developed productivity enhancing software solutions on multiple projects through gathering business and product requirements via client user interviews, process mapping and user feedback testing•Assisted enterprise clients in identifying KPIs (Key Performance Indicators) and reports critical to maintaining performance in purchasing, fulfillment and business process efficiency through SAP BI reporting tools and Oracle DB queries•Designed fulfillment performance and analysis reports on SAP BI (Business Intelligence) platform on media distribution for a $5 billion film company•Worked with process leads to design and develop SAP ABAP functional programs and performed unit testing on a SAP R/2 implementation project for a $50 billion financial services insurance company

Los Angeles, California, Us

Accounts management, production planning coordination, accounts reconciliation to controller. Worked on financial controls related to produced shows such as Divorce Court, Judge Judy in production by Fox Broadcasting (Fox 20th Television Incorporated).

M.B.A. With Honors

Bachelors Of Arts, Business Economics, Accounting, Specialization In Computing

Executive Mba Ecommerce Business Case Study, Global Business Case