Launch Director
CurrentBonneval waters, new ambitious mineral water company: 2 sources, 3 brands and 5 packaging concepts in 3 years. Helped to finetune the brand positioning, strategy and international growth. Assisted with re-organizing the French organization and finetuning the marketing and sales approach, development of the US market, focus on Austin, Texas. Developed Joséphine; a 100% natural sparkling botanical water with 0 calorie from scratch. Currently developing export for all 3 brands to > 25 countries in 4 continents.