Purchased by Unity

Expanded from a niche, crosswords-centric product to a broader offering, now called New York Times Games. Grew subscribers and revenue by more than 3x stand-alone subscribers and revenues and grew team from 14 to over 40 including product, developers, designers, project and marketing staff.Managed P&L, launched four new games including Spelling Bee and Tiles, and expanded investment in the team by achieving milestones proving we could expand audience, user engagement and monetize new games. Key growth initiatives our team achieved: * Adding Android and Kindle Fire Apps; * Expanding puzzles offered during trial periods to unlock value that substantially improved conversion rates; * Building a game prototype process and launching our first production game, Spelling Bee* Launching The Times' first-ever user-to-user social feature with leaderboards for the Mini Crossword* Rolling out three more New York Times original games in Letter Boxed, Tiles and Vertex* Optimizing game-specific metering strategies to maximize engagement and drive new subscriptions* Rolling out new New York Times Games brand

Established New York office as first US employeeBuilt and managed team to grow and optimize the owned and operated sites and apps for PlayBuzz leveraging acquisition, social media, email marketing, SEO and app notificationsManaged Business Intelligence team establishing processes to support internal teams including publisher relations, content, product, marketing and executive team

Improved revenue and analytics for their hit game SongPop (#1 Social Game of 2012), and developed a framework for monetizing and optimizing engagement across all game properties. Launched suite of games including MoviePop, TravelPop and a prototype for FamePop. Set up ad monetization framework to optimize network revenues and developed sponsorship packages to double ARPU from advertising Managed a six-figure acquisition budget for the launch of MoviePop, helping the app reach the top of the charts while keeping cost per install below industry norms Created business intelligence framework for product management, moving from Flurry for basic analytics to more robust big data analysis using Google BigQuery. * SongPop - #1 Social Game of 2012: (http://newsroom.fb.com/News/545/Top-Rated-Social-Games-of-2012)* MoviePop - launched November 2013 http://moviepop.net/play* TravelPop - launched 2014Product manager for the development of FamePop, a new mobile app that gamified content from Twitter and Instagram. Drove product from idea stage to prototype to launch in a test market on iOS in Canada

OMGPOP was a leading multiplayer casual games destination on the web;  Expanded offering onto the Facebook platform with the launch of Cupcake Corner (1.7 million monthly active users in December 2010) and Draw My Thing (2.1 million MAU in July 2011) and built a metrics-based approach to optimizing game play and revenues. Zynga acquired us in March 2012 after the success of the app Draw Something which was the #1 free and paid app with over 100 million downloads. Part of team acquired by Zynga n March 21, 2012. Games released:Draw Something http://omgpop.com/drawsomethingReleased February, 2012#1 free and paid app on iOS and Android#1 word game in 56 countriesOver 100 million downloads and countingCupcake Corner http://apps.facebook.com/cupcakecornerSweets baking shop sim, released September 2010 - reached 1.8 million MAU and over 200k DAUDeveloped concept, game and social mechanics, monetization and content production with a small 4-person teamDraw My Thing http://apps.facebook.com/drawmythingReal-time multiplayer game similar to Pictionary, released January 2011 - first game on Facebook to use Frictionless micropayments with Facebook CreditsPuppy World http://itunes.apple.com/ca/app/puppy-world-by-omgpop/id425367843 Our first iPhone game, released July 2011, reached the top ten in free games and was #1 in family and kids games

Power Challenge is a leader in delivering console-quality, online multi-player and management sports games over the web. As the VP of Marketing I oversaw the creation of a digital economy within our games and the launch of digital player items (such as in-game goal gestures, tattoos and shoes) which helped double revenue for flagship game Power Soccer. My role encompasses product management, customer support, PR, extension of social marketing via Facebook and browser-based toolbars, Community Management and implementing payment methods like SMS to support our global customer base.

Build and develop a scalable marketing infrastructure to grow, merchandise and optimize the game channels and user experience for over 150 global partners such as MSN Games, Pogo, France Telecom and Comcast. My marketing team in the US, Europe and Asia help our partners integrate the game offering into their site, ensure users who enter the game sites have a great first games experience by providing the optimal product mix, and develop and implement online communities and retention programs that bring users back (and buying) again and again to the partner game channel.

Recruited to create corporate marketing infrastructure and integrate it into the firm’s management approach. Focused on optimizing the company’s websites, expanding the organization’s email capabilities, developing processes for managing and measuring inbound leads, and streamlining creative and event support for marketing and sales activities.

Hired to maximize non-subscription revenues by developing content areas, creating new ad sponsorship opportunities, and building a sales team that could make the most of those opportunities. Increased revenue per subscriber per month 250% by persuading organization to scale back relationship with third party content provider and managing internal development of new homepage. Overall revenue increased from $150,000 per month to over $1.5 million.

Recruited to create their competitive marketing capabilities at the corporate headquarters. Subsequently developed localized pricing responses and marketing for their largest region, the Northeast.