Co-founded a new small business branding firm that has been profitable from day one and recognized as one of the top branding and digital marketing companies in the North Bay business market. Smallnormous serves both small businesses and large international corporations across a variety of industries with outstanding strategy, powerful creative, and data-driven solutions that get results. The firm’s clients include Adamas Pharmaceutical, Amentum, Arden Coaching, Biogen, Docker, Wine Cube Tours, Vetlucent, and many others.• Developed new client relationships to achieve 200% growth year-on-year with six-figure profits by year two • Created award-winning branding and website work that has been recognized internationally

Tasked with providing creative leadership while focusing on corporate communications and brand development. Contributing digital, social, and strategy expertise to the development of long-term plans to meet client-defined needs. Launch new employer brand and corporate campaigns for many large global and national corporations while overseeing creative staff, vendors and partnering with account management teams and clients to drive results.Clients included Allstate, Blue Diamond Growers, Foster Farms, HP Enterprises, Petco, PG&E, Pharmacyclics, Rockwell Collins, and UCLA Health.• Increased agency success in creative pitches, with more than 10 new business wins over 2 years• Grew project-based client relationship from $50k to $500k in Year 1 to $1.4M in Year 2, with more growth anticipated• Slashed agency creative costs through efficient resource management and talent development

Responsible for bringing digital expertise and creative strategy to a healthcare marketing agency. This firm has many large pharmaceutical companies as clients that are beginning to adopt more common consumer digital advertising media (rwd, social, mobile). Also tasked with providing more structure and direction to the creative department and developing the talent of the creative staff.Clients included Bayer Health, Merck, Onyx Pharmaceuticals, and Pharmacyclics.• Created a strong interactive design and digital development process that enabled agency to win and execute RWD projects • Led creative efforts to land multiple new launch projects for advanced pharmaceutical brands

Led western regional creative center for digital agency, which was ranked #33 in the US by AdAge in 2012. Assigned to national and global accounts, developing corporate branding and advertising initiatives focusing on human capital. Global creative lead for Dell and Bank of America. Other key accounts included ARAMARK, Experian, Microsoft, Motorola Mobility, Northrop Grumman, Singapore Ministry of Education, T-Mobile, and Visa. • Instrumental in enabling agency to win and grow multimillion-dollar global accounts (Dell, Bank of America/Merrill Lynch)• Won global agency Creative of the Year Award 3 times in 6 years• Elevated agency’s technology capabilities, including being first to develop for Facebook, as well as launch responsive websites for global clients

Functioned as the art director partner to the in-house writers and creative directors. Producing direct mail and online direct marketing materials for Charles Schwab and Wells Fargo Bank. This activity included concept development, messaging, layout and design to fit within the client corporate design standards, and final production and release through the production managers.

Recruited to direct creative efforts on national accounts, with special focus on Visa/Disney brand partnership projects, for nationwide top-15 branding and promotional marketing agency. Accountable for Visa, Dreyers/Edy’s, Clorox, and Intuit accounts. Mentor and train Art Directors in vital skills. Manage project-based creative staffs, while controlling costs through efficient use of staff; clear planning objectives, and creative direction resulting in ability to manage accounts with smaller teams.Function as creative lead on new business pitches—instrumental in winning Intuit and Sprint/NexTel accounts. Launched Visa/Disney 2004 4Q and Visa 2005 4Q national promotion. Launched multiple new product categories for Clorox (ToiletWand, BathWand, Clorox Health & Wellness) as well as the re-launch of Clorox Liquid Bleach.• Grew Visa AOR relationship for consumer promotions into perennial #1 or #2 largest account in ARC/Frankel Global Network• Dramatically reduced agency costs on multiple client accounts while increasing client budgets year-on-year for 3 years• Innovated consumer promotions in Visa Disney live-action movie tie-in (per AdAge, 2004)http://adage.com/article/madisonvine-news/visa-disney-partner-national-treasure-movie/41355/

Directed concept development through production for advanced healthcare clients. Representative accounts include Deltagen, Genentech, and Gilead. Developed and lead client presentations and managed vendors for major events. Directed studio staff and freelancers. Created, launched and established guidelines for a new branded product category for Genentech as well as the sub-brands involved.

Hired to create strong branding and advertising business presence in predominantly government account oriented agency. Examples of accounts: Good Samaritan Hospital, Santa Clara County Network for a Hate-Free Community, Rembrandt Toothpaste, and the San Jose Symphony. Full responsibility for all work produced by creative department, from concept development through production. Manage team of freelancers and vendors. • Earned international praise and numerous awards for designing anti-hate crime campaign following the events of 9/11• Won agency’s first Telly award• Delivered agency’s first successful pitch and win of a major consumer brand account: Rembrandt Toothpaste• Concept developed and designed award-winning creative and PR campaign for Monopoly in the Park

Handled concept development and client presentations through final production. Created brand style guides for DHL and National Semiconductor along with advertising, direct marketing and corporate campaigns. Impressive record of increasing response rates, surpassing DHL’s account sign-up targets and National Semiconductors sales increase. Accounts managed include National Semiconductor, Synopsys, DHL, Sears, Chevron, and Wells Fargo Bank.

Served as a Naval Intelligence Specialist (IS-3) for 2 years and was given an Honorable discharge after suffering a service related injury while attending BUD/S training in Coronado, CA.