Eric Andrews Email & Phone Number

Carlsbad, California, US

• Responsible for ownership, management, and growth of the Men’s Lifestyle, Active, Outerwear, and Swim categories
• Work closely with sales, wholesale accounts, and e-commerce to build comprehensive line plans addressing the specific needs of each business
• Establish seasonal initiatives that align with company growth strategies to present to internal and external stakeholders at key milestones
• Partner with planning to build reliable forecasts to ensure financial alignment throughout the season
• Lead product creation process from brief, through fit & SMS, to commercial launch

Denver, Colorado, US

• Outline vision for category through consideration of the global marketplace, competitive landscape, consumer profiles, historical positioning, product trends, and athlete insights
• Convert vision into multi-year product strategies through collaboration with brand marketing, DTC, regional merchandising, and sales
• Ensure translation of category strategy by partnering with design and development from brief through commercialization
• Define and manage global line plans while balancing commercial needs with brand strategy and innovation
• Identify key growth opportunities and drive global alignment to increase SKU productivity

Denver, Colorado, US

• Responsible for the creation, daily management, and presentation of the men’s sportswear product lines
• Utilize sales data, market research and trend reports to create global line plans that align with company objectives
• Collaborate with international partners to ensure the varying needs of different regions are met by the product offering while still adhering to global brand guidelines
• Communicate product features, benefits, and key points of differentiation to technical sales representatives, the internal marketing team, and external media outlets.

Seattle, Washington, US

• Develop and manage line plans in the men’s outlet apparel, gear and gadget categories
• Responsible for organizing, maintaining, and presenting CAD books
• Collaborate with design, product development, sourcing, and material teams to build high quality products that meet and exceed margin targets
• Create hangtags and other verbiage to highlight technical features and benefits of products
• Order salesman samples and review them for accuracy
• Complete market research and competitive analysis to maintain awareness of key trends within the marketplace

Seattle, Washington, US

• Responsible for managing the implementation and day-to-day operation of company-wide product testing program
• Foster cross-departmental relationships to ensure that teams in product development, design, merchandising, and marketing have the opportunity to test product before important milestones
• Analyze test results and conduct meetings with various teams to interpret the data

Seattle, Washington, US

Worked with a team of interns and cross functional partners to help identify, strengthen, and share Eddie Bauer's Employment Brand Strategy.Over the course of 9 weeks we conducted internal research and studied industry best practices in order to understand the direction of the Eddie Bauer Employment Brand. We then used our findings to produce deliverables.

Using the skills I developed as an intern, I work closely with stakeholders on social media, communications, marketing campaigns, web site content, digital media, and other marketing deliverables. I manage the successful implementation of these activities and ensure all tasks are completed on time and achieve quality results.

• Main functions:
• Managing leads using programs such as salesforce
• Working with team members to develop and adhere to an integrated marketing plan
• Conducting market research and evaluating results
• Studying industry best practices

Bachelor Of Business Administration (Bba), Marketing

Foster School Undergraduate Exchange, Marketing/International Business