Eric Wanta

Eric Wanta Email and Phone Number

Fractional CMO and Marketing Consultant @ Nitrogen Marketing
Richmond, VA, US
Eric Wanta's Location
Greater Boston, United States, United States
Eric Wanta's Contact Details
About Eric Wanta

Experienced marketing executive with deep strategic and tactical experience who strives to bring new ideas and approaches to the table. Strong marketing skill set and unique perspective resulting from many years spent working with a wide variety of companies on both the agency and client sides. Specialties: Marketing strategy, brand positioning, social media strategy, website design, e-commerce, corporate identity, user experience design, advertising, customer loyalty programs, affiliate marketing, project management, market research, CRM, Marketing automation, email, start ups, B2B, B2C, webinars

Eric Wanta's Current Company Details
Nitrogen Marketing

Nitrogen Marketing

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Fractional CMO and Marketing Consultant
Richmond, VA, US
Eric Wanta Work Experience Details
  • Nitrogen Marketing
    Fractional Cmo And Marketing Consultant
    Nitrogen Marketing
    Richmond, Va, Us
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  • Authentic®
    Authentic Fractional Cmo™
    Authentic® Apr 2022 - Present
    Minneapolis, Minnesota, Us
    Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value. Learn more at www.authenticbrand.com
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  • Nitrogen Marketing
    Founder
    Nitrogen Marketing 2008 - Present
    Boston, Ma, Us
    Work with SaaS and software companies to turn more demos into deals by helping them better position their products and tell more compelling stories. Use proprietary approach and AI-driven tools to convert demo conversations into actionable insights they can use to increase close rates.
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  • Revgenius
    Member
    Revgenius May 2022 - Present
    New York, Us
    RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. I'm happy to connect and talk about ways to improve the impact of software demos.
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  • Aurea Software
    Vice President Of Product Marketing
    Aurea Software Feb 2021 - Apr 2022
    Austin, Texas, Us
    Worked with a variety of Aurea enterprise software applications to establish clear and distinguishable differences from competitive offerings. Conducted market research to understand and develop buyer personas, understand how products are used, and clarify the business problems they solve. Developed new product positionings and messaging frameworks that describe how Aurea products create value in a manner that no one else can replicate, then coached sales reps to improve pitch quality and increase demo close rates.
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  • Zive, Inc.
    Chief Marketing Officer
    Zive, Inc. Mar 2016 - Feb 2021
    New York, New York, Us
    Kiwi takes everything you know and love about Gmail and G Suite apps such as Docs, Sheets and Slides, and adds great new features - including the ability to simplify your life by seamlessly managing multiple accounts - to deliver an office productivity solution that competes with Microsoft Office 365. Oversee all marketing activities and manage public relations, social media, creative, and paid advertising.
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  • Pegasystems
    Director Of Brand Marketing
    Pegasystems Jun 2015 - Apr 2016
    Cambridge, Ma, Us
    Worked cross-functionally to develop and promote impactful programs that drove Pega’s positioning as a leader in empowering enterprises with strategic applications for CRM and operations. Oversaw the implementation and optimization of a thought leadership and lead generation program with The Economist focused on Digital Transformation. Supported other brand advertising and content marketing efforts.
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  • Exari Systems
    Vp Of Marketing
    Exari Systems Dec 2013 - May 2015
    Boston, Ma, Us
    Led the marketing function for a global leader in cloud-based Contract Lifecycle Management solutions. Exari is used worldwide by legal, sales, insurance, investment banking, and government professionals to improve visibility into contract data and reduces costs, cycle time and risk.• Nearly tripled inbound leads year-over-year while cutting average cost by more than half• Redesigned website and significantly increased overall traffic• Implemented marketing automation (Hubspot) platform and lead nurturing program• Oversaw public relations, social media and content creation activities
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  • Povo.Com
    Chief Marketing Officer
    Povo.Com 2007 - 2008
    Directed all marketing and business development activities for venture funded start up focused on collaboratively generated local guides. Generated brand awareness and developed programs for company launch. Created successful and cost-efficient social media campaign that Facebook featured as a case study to demonstrate how to use it’s advertising platform.
  • Aquent
    Vp Of Marketing
    Aquent Dec 2005 - Dec 2007
    Boston, Ma, Us
    Led the marketing function for the world’s largest marketing and creative staffing and professional services firm. Oversaw all marketing activities including advertising, direct mail, print, radio, PR, webinars, SEM/SEO, blogs, social media, tradeshows, and events. Repositioned company and rolled out new messaging platform globally across more than 70 offices in 17 countries. Grew business from $300 million to $500 million in revenue in less than three years.
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  • Lycos, Inc.
    Vp Of Marketing
    Lycos, Inc. Jun 2004 - Sep 2005
    Waltham, Us
    Led and managed all marketing efforts for Internet search engine pioneer and its portfolio of well-known brands (Lycos.com, Tripod.com, Angelfire.com, Wired.com, Quote.com, Matchmaker.com, etc.) that generated more than 25 million unique visitors each month. Oversaw the creation and execution of all marketing and promotional campaigns, including both offline and online activities (public relations, CRM/email, print, trade shows, online banners, social media, search engine marketing, affiliate programs, etc.). Provided strategic direction for the branding of all products in the Lycos network.
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  • Nitrogen Marketing
    Founding Partner
    Nitrogen Marketing 2000 - May 2004
    Established marketing consultancy and digital marketing agency that provided brand strategy, positioning, advertising, communications planning, program implementation, and web design services. Responsible for new business development activities, agency management, the supervision of all creative/design work, and the management of staff. Clients included: • Nestlé Waters (Poland Springs)• Brine• Philips Medical Systems• The First Years• Harvard University• Symmons Faucets• Pyramid Companies
  • Cgn Marketing & Creative Services
    Senior Vice President
    Cgn Marketing & Creative Services 1998 - 2000
    Served as a key member of the agency’s executive committee and shared in the management of its 50 employees. Managed key client relationships and advised senior managers in marketing, branding and advertising strategies. Supervised the creation and implementation of integrated marketing campaigns that included television, radio, print, direct and online. Directly managed the design and development of one-to-one websites. Identified new opportunities to expand client relationships and actively sold new business. Wrote articles and opinion pieces that were published in ADWEEK and Harvard Business Review. Presented at conferences and conducted workshops for attendees. Clients included: • CompUSANet• Pro Player• BroadVision• The Company Corporation• SoundsBig.com• ZonePerfect Nutrition Bars
  • Lippincott Mercer
    Senior Associate
    Lippincott Mercer 1996 - 1998
    New York, Ny, Us
    Developed brand identity strategies for Fortune 500 and midsize companies. Created compelling positioning platforms, cost-effective communications plans, intuitive brand architectures, and more consistent online brand brand presences. Supervised both analytical and creative development work and managed implementation teams. Clients included: • Deloitte & Touche• Boston Scientific• United Asset Management• IBM• BD (Becton Dickinson)• ATA
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  • Mercer Management Consulting
    Associate
    Mercer Management Consulting 1993 - 1996
    Us
    Developed and implemented marketing and business strategies for Fortune 500 clients. Managed market research studies and conducted analyses to identify new marketplace insights and drive clients’ customer segmentation, satisfaction, and loyalty improvement efforts. Assisted in the development of Mercer’s Customer Franchise Management methodology that served as the firm’s roadmap for improving the client profitability and driving recommendations for clients’ customer acquisition, development and retention activities. Clients included: • Hyatt• Xerox• Sprint• MetPath• PSE&G• AT&T
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Eric Wanta Education Details

  • Yale School Of Management
    Yale School Of Management
    Marketing
  • Harvard University
    Harvard University
    Economics

Frequently Asked Questions about Eric Wanta

What company does Eric Wanta work for?

Eric Wanta works for Nitrogen Marketing

What is Eric Wanta's role at the current company?

Eric Wanta's current role is Fractional CMO and Marketing Consultant.

What is Eric Wanta's email address?

Eric Wanta's email address is wa****@****ast.net

What is Eric Wanta's direct phone number?

Eric Wanta's direct phone number is +161753*****

What schools did Eric Wanta attend?

Eric Wanta attended Yale School Of Management, Harvard University.

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