Leads organic growth, with a focus on driving digitally enabled growth in marketing, planning and the client service experience for Wealth Enhancement Group, an independent financial planning firm with a team approach to comprehensive planning. Advisory services offered through Wealth Enhancement Advisory Services, LLC (WEAS), a registered investment advisor. Certain, but not all, investment advisor representatives (IARs) of WEAS are also registered representatives of and offer securities through LPL Financial, member FINRA/SIPC. Wealth Enhancement Group and WEAS are separate entities from LPL. For states where our advisors are licensed: www.wealthenhancement.com.

Teach graduate courses in the Department of Entrepreneurship, Innovation, Strategy, and International Business (EISIB).

Drive enterprise growth for the leading digital wealth management and fintech innovator serving the mass affluent. We’re blending cutting edge technology with objective financial advice and transforming the financial industry, making it more accessible, affordable, and honest.• Overachieved lead gen plan every year while consistently spending at or below budget.• Overhauled company branding, logo, messaging, website, blog and content marketing based on buyer persona primary market research, focus groups and competitive analyses. • Scaled marketing spend 2x across 6 digital channels, as well as TV, radio, print and direct mail, while reducing cost per lead.• Upgraded 50% of team and expanded team by 2x.• Implemented multi-channel attribution model to replace last-touch model.• Tripled tier 1 PR coverage and other forms of earned, non-paid leads.

Intermedia is a one-stop shop for over 30 cloud business applications and is the world's largest independent provider of business grade email. Its Office in the Cloud™ integrates email, unified communications, file sharing and backup, security and many other essential IT services. Intermedia supports 70,000 businesses and 6,000 partners, including Costco, telcos, VARs and MSPs, with its renowned Worry-free Experience™ and was named a visionary in the Gartner Magic Quadrant.Global responsibility for product marketing, channel marketing, PR, corporate communications, analyst relations, branding, demand generation creative design, web development, pricing, and loyalty marketing.• Transitioned company’s marketing and sales strategies up-market to target enterprises and the mid-market resulting in 40% increase in revenue per customer while reducing cost of acquisition 50%.• Ramped integrated content marketing campaigns resulting in 10x YoY increase in inbound SEO-driven and organic leads and a 40% increase in Increased PR/media coverage. • Launched 6 vertical marketing programs, accelerating selected industry growth by 3-6x.• Created new branding; rebuilt web- and ecommerce sites, front- and back-end.• Increased indirect channel partner cross-selling by 50% YoY, # of active partners by >20% while recruiting over 200 new partners/month.• Launched 11 new bundled offerings of 30 different applications to enable cross- and upsell.

• Responsible for product and channel marketing, PR and lead generation and operations in the US and Europe.• Developed product roadmap resulting in booked revenue of $29M (~10x). Launched 8 hybrid hardware-SaaS offerings. • Created and implemented new brand identity, including new logo, website and collateral. Secured positive coverage in Forbes, Bloomberg, LA Times, Economist, The Times of London, BBC, Tech Crunch and trade press.• Secured 19 industry awards. First in industry to use social media with enterprise customers. • Developed automated systems to reduce cost structure 50%, increase customer satisfaction to 80% and enable 20x volume increase.

Created forum for cleantech investment, business and technology partnerships among investors, companies and public policy leaders in California and Israel.

Led and implemented Covad's marketing, product management and product strategy.http://www.covad.com/companyinfo/pressroom/pr_2006/081406_news.shtml