Eric Engel Email & Phone Number

Traverse City, MI, US

Ann Arbor, MI, US

Remote, US

• Within six months, 14 new experiences were developed to enhance the brand, 51 tests were run, and 110 basis points of conversion rate lift were achieved.
• Improved prospect capture rate by 430% by creating an interactive quiz and contextually relevant newsletter prompts.
• Built matrixed cross-functional teams across the business that worked together to develop e-commerce test concepts rapidly.
• Overhauled e-commerce analytics and evolved testing approaches to deliver trusted results.
• Led improvements in growth performance decision-making and understanding through channel and creative CAC/LTV reporting, MMM, geo testing, last touch attribution, and defined e-commerce measurement approaches.
• Organized and scaled analytics and data engineering teams to transparently meet organizational needs and deliver consistently understood and trusted analysis and reports.

Traverse City, MI, US

• Constructed new product teams and developed a new business line for the company. Within two years, we created a social platform, a classifieds marketplace, and a high-trust auction marketplace. The product team.
• Formed and coached new product teams to improve direct digital membership sales by 600%
• Modernized the company's self-service customer experiences. Formed a program and coached product teams to drive adoption and reduce operational expenses by $2.5M annually.
• Developed product operations to bring organization, accountability, and transparency to product development.
• Partnered with senior leadership to establish product management practices, create cross-functional product teams, and define key results to drive focus and accountability.
• Implemented product discovery practices to gather customer insights from interviews and prototypes before engineering solutions.

Traverse City, MI, US

• Led product teams across the organization to develop a new membership platform and complete a critical membership integration program with an external company.
• Matured engineering practices and achieved 95% delivery consistency, enabling us to build trust with the organization.
• Onboarded thirty+ high-performing engineers, creating high-functioning teams within ninety days.
• Stepped in as product manager, filling gaps and assisting team members in shaping, grooming, and execution.
• Architected applications when resourcing gaps occurred. Utilized modern technologies and AWS services such as Lambda, Dynamo DB, SNS/SQS, API Gateway, and Apollo/GraphQL.

Traverse City, MI, US

• Guided the company's first machine learning model, improving the company's retention revenue by $700,000 annually.
• Implemented customer data platform to enable remarketing campaigns targeting anonymous visitors, improving click-through rate by 5%.
• Guided organizational adoption and skill development of technologies such as Graph QL, AWS Lambda, AWS DynamoDB, Elastic Search, Apache Airflow, and Snowflake.
• Led architects and engineering teams in the definition, design, and implementation of a proprietary data processing and quality platform.

Traverse City, MI, US

• Led delivery and maturity for infrastructure engineering, service desk, application operations and security.
• Led teams in AWS cloud migration strategy, system orchestration, as well as 3 year road mapping for network, systems, telephony, and desktop technologies.
• Developed IT Asset Management processes and service desk SLA performance management. Defined and developed Hagerty's security program.
• Improved IT incident response processes and business continuity planning/testing.

Jackson, Michigan, US

Led the Enterprise Server & Storage, Infrastructure Architecture, & Cloud Engineer team through drastic technology and process transformation in 2015 and 2016. In this position I directly led developed 21 employees and contractors. Guided the Server, Storage and Architecture team through business case development, technical selection, and cultural adaption.

Jackson, Michigan, US

Led the new Infrastructure Architecture team in defining their roles, goals, and processes. Led the team in successfully designing 23 solutions in 2014. Defined methods that not only accelerated the planning process, it also saved Consumers Energy 4.2 million dollars in 2014 by consolidating infrastructure utilization. Led engineering in decision making.

Jackson, Michigan, US

Developed two to five year technical strategies. Created technical proposals to improve and enhance current systems. Designed solutions regarding Mobility, Unified Communications, Collaboration Tools, End User Computing, and Web Services. Provided technical leadership on such projects overseeing the delivery of these solutions. Was accountable and ensured.

Jackson, Michigan, US

Designed and implemented Windows centric end users computing solutions. This included developing automation for operating system deployment, application deployment, and configuration deployment for 10,000 endpoints.

Mt. Pleasant, Michigan, US

Assisted System Administrator to develop and administer an Apple ecosystem. Created customer application and OS deployment solutions. Supported VMware desktop deployments. Performed end user support duties.

Bachelor Of Applied Science (Basc), System Automation

Bachelor Of Science (B.S.), Information Technology