Creative Director | Copy/General Manager
Cgrw Advertising
Founded company as Wentworth Advertising & Public Relations and merged with CGRW. Led $28 million company with a staff of 32 employees. Accounts included The Adolphus Hotel, Tahiti Beachcomber Resort, Holiday Inns, Renaissance Hotels, Marina Beach Hotel, Surf and Sand Hotel, Palm Springs Racquet Club, Jules Verne Undersea Lodge, Hollywood Roosevelt Hotel, Bob Smith BMW/Porsche/Audi, Chevrolet (regional), Saab Dealers, Toyota, Vista Ford/Lexus/Honda, Santa Monica BMW, International Ferrari, Paul Newman Racing, O’Gara Coachworks, W.I. Simonson Mercedes-Benz, Abbott Laboratories, Baxter Healthcare, Health Net, Century City Medical Center, Karl Storz Endoscopy, Los Gatos Medical Center, Mentor Corporation, National Medical Enterprises, Coopervision, Staar Surgical, Beef Bowl Restaurants, Garmont Ski Boots, K2 Skis, TurboTax, JWT Advanced Technologies, One Lambda Corporation, Cybertek, California Culinary Academy, Fine Development Corporation.CHEVROLETSelected by General Motors as a Regional Advertising Agency for Chevrolet.YOSHINOYASuccessfully launched Yoshinoya Beef Bowl Restaurants in the U.S. market.O'GARA COACHWORKSDeveloped highly successful marketing campaigns for O'Gara Coachworks that led them from $15 million in sales to more than $300 million in less than four years. MERCEDES-BENZCreated several award-winning campaigns for W.I. Simonson Mercedes-Benz, including one campaign that helped double their sales in one year (after 65 years in business).BAXTER HEALTHCARE CORPORATIONNamed regional agency for Baxter Healthcare Corporation. Launched several new products for the company. JULES VERNE UNDERSEA HOTELSuccessfully launched the Jules Verne Undersea Hotel, the world's first underwater hotel, with key media placements in publications such as Playboy, Conde Naste publications, the Wall Street Journal, Time, all major TV networks, and interviews at more than 35 radio stations.