• Developing and driving the marketing strategy for Spain that ties to overall business strategy.• Executing cross channel marketing activities specific to Spain as well as localization of European/Global campaigns.• Identifying new opportunities and partnerships to continue growth in Spain.• Managing two to three Spanish marketing associates to support on marketing activities.• Helping the PR team create interesting stories based on real data to get into consumer, tech, and business outlets.

Marketing Manager for Google Pay in Spain. Responsible for growing awareness and user base of selected Google mobile consumer products in Spain. Plan and execution of marketing activities and product excellence support. Cross­functional team work across Marketing, PR, Business Development, Partnerships, Creative and more.• Co­ordinate with the EMEA marketing team to manage launch and growth marketing activities(including localization of websites, blogposts, social, retail marketing and training materials), as well as any bespoke opportunities in market to grow product awareness, trial and usage.• Plan, launch and optimize Google’s own marketing activities, incl. direct response campaigns, usage promotions, social activation; localize Google’s international marketing campaigns and assets.• Drive partner co­marketing: own relationship with partners to implement innovative activities to drive trial and usage, work with partners to consult and approve co­marketing campaigns.• Monitor and evaluate campaign performance, provide recommendation and ideas new and/oroptimized efforts.• Support product excellence ­ provide feedback to Product teams and support the localization of new Google consumer products.• Coordinate efforts and manage internal communications with key cross­functional stakeholders.

Responsible for the Call of Duty brand in Spain and Portugal, shaping and delivering marketing plans for new release and back catalogue titles. Key responsibilities include:• Delivery and execution of launch plans, commercial and budgetary forecasting and management.• Work cross functionally to ensure effective planning, budgeting, launch and performance tracking of new titles.• Driving the digital agenda and launching the DLC campaigns in 2016 in Spain and Portugal.• Work with shared services to deliver integrated and impactful activations for key campaign moments.• Commercial ownership of the New Release and Digital P+Ls in Iberia.• Local media planning with media agency to align with global media framework.• Key interface with First Parties on key partnership marketing programmes. • Translate consumer insights and market intelligence into actions for the Iberian market.• Build relationships with external brand partners to drive on-strategy programmes that strengthen the Call of Duty franchise.• Develop Call of Duty eSports scene in Iberia.

Responsible for Destiny and Guitar Hero brands in Spain and Portugal, shaping and delivering marketing plans for new release and back catalogue titles. Key responsibilities include:• Be the link between the Global-European team and the local retail/ management teams, and champion global strategies.• Actively manage brand lifecycle by recommending launch build quantities, profit maximizing strategies based a solid understanding of brand’s pricing, sell in, sell through, channel / barn inventory, and competitive environment.• Develop, champion and deploy creative marketing plans that effectively and efficiently reach consumer target audience.• Challenge global team on strategies and tactics, to ensure best local decisions. Generate local leads, propose fresh ideas to the global team.• Manage Annual Operating Plans, P&L’s and annual business strategies, in a manner consistent with fact-based business plan building, for assigned brands.• Develop and implement brand learning plans/post-mortems that measure return on marketing investment and provide indicated actions to improve marketing effectiveness for future title releases.• Ensure accuracy and quality in forecasts of brand revenue, spending, and profitability.• Evangelize brand to external partners (1st parties, Licensors, Retailers, Agencies) and by sharing best practices with EUP marketing colleagues.• Management of local agencies, including media/ digital/ licensing/ other agencies.• Establish partnerships with external parties that maximize profitability of assigned brands.

• Develop and execute Xbox Games, Xbox Live and Xbox Accessories Marketing Plans.• Product portfolio includes blockbuster franchises (Halo, Gears of War, Forza, Minecraft), Xbox Accessories and Cloud based services (Xbox Live).• Develop and execute ATL Campaigns (TV, Online, Print, Radio, OOH).• Coordinate and execute Events, Trade Shows and BTL marketing activities.• Design Pricing Strategy and execute Promotional Plans.• Develop and execute Trade Marketing plans at POS.• Sales forecast and stock management in collaboration with Supply Chain & Operations team• Develop and negotiate Partnerships to add value to both brands• Market evolution & Competitive landscape analysis.• Coordinate and manage Xbox Social Media profiles: Facebook (+423K), Twitter (+237K), YouTube (+12K), Twitch, Instagram and Vine.

• Business Inteligence, transform data in relevant information for decision making.• Weekly sales track, market share and competence report analysis.• Give support to the Sales, Marketing and Finance departments. • Performance vs Forecast report analysis. • Manage Price Protections and Special Deals.