Eric Graham Email and Phone Number
Eric Graham work email
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Eric Graham personal email
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Hi, I'm Eric Graham! My history of success, having progressed through a series of roles is directly related to my ability to maximize revenue and brand value through effective holistic paid media marketing campaigns development, cross-functional team leadership, and a global community of authentic athletesexpansion.Possessing exceptional capabilities and proven aptitude to optimize marketing channel mix, scale growth efforts, and improve ROI through data decision-making. With a fierce determination, commitment to client excellence, and talent for relationship building, I implemented effective integrated content strategies.Coupled with strong paid media strategy, SEO, Google/data analytics, and KPI development skills. Whether in high-pressure or target-driven environments, I excel at steering marketing, relationship, and digital operations to support company-wide initiatives and improve customer journeys. Furthermore, my ability to nurture best-in-class marketing teams and build collaborative relationships across all levels has proven to be a great asset to many organizations.Some of the areas I really excel at include:• Marketing Strategies & Campaigns• B2B and B2C Marketing• Product, Email, & Web Marketing• Websites & CMS Management• Paid Media & Search Advertising• Marketing Planning & Execution• Team Leadership & Training• Trends Research & Analysis• Conversion Rate Optimization• E-commerce Management• Budgeting & Forecasting• YOY Lead GenerationI am now more fascinated than ever with the development of AI and Large Language Models. This is just another arrow in my marketing quiver.I would be glad to grow my network with a wider range of professionals in myfield, so if this resonates with you, let's connect!
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Director Of Marketing - AmericasSeeley International Pty LtdLittleton, Co, Us
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Board PresidentColorado High School Cycling League Dec 2023 - PresentBoulder, Co, UsServing 3-year term as the Board President for the Colorado High School Cycling League to help ensure it's longevity into the future -
Head Coach-Mountain Biking Lakewood High SchoolColorado High School Cycling League Jun 2011 - PresentBoulder, Co, UsHead Coach of the Year, 2015Team of the Year, 2017 & 2021Head Coach of the Lakewood High School Mountain Biking Team.Previously Coach of Green Mountain High School
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Director Board Of DirectorsColorado High School Cycling League Jan 2021 - Dec 2023Boulder, Co, UsServing a multi-year term as a member on the Board of Directors for the Colorado High School Cycling League. Helping to plan and guide the current state as well the 5/10 year future growth plan for the league.
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Director Of Marketing - AmericasSeeley International Pty Ltd Oct 2022 - PresentLonsdale, South Australia, AuAs the Director of Marketing for the Americas at Seeley International, a leading HVAC manufacturer, I am responsible for spearheading all marketing initiatives across North and South America. With a hands-on approach, I manage a diverse range of responsibilities including content creation, search engine optimization (SEO), search engine marketing (SEM), social media management, graphic design, and email marketing. My role extends to collaborative co-op marketing efforts with distributor and contractor partners, ensuring brand consistency and maximum market impact. This multifaceted position demands expertise in both strategy and execution, blending creativity with analytical skills to drive growth and brand recognition in the HVAC industry.
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Director Of Performance Marketing (Ecommerce, Sem, Seo, Social, Affiliate)Jenson Usa Sep 2021 - Sep 2022Riverside, California, UsOversee end-to-end marketing operations by chairing engaging campaigns and conceptualizing demand generation strategies for company website as one of leading cycling eCommerce websites. Administer annual spend of $15M. Manage a team of performance marketers. Steer daily management and analysis of Google Analytics and Google Search Console to optimize website and campaigns watching reports such as ‘Path to Conversion’ report.• Achieved ROAS of 15 in paid advertising channels and improved conversion rates on website by 30% through testing, data analysis, and execution, while exceeding primary goal KPI of ROAS target of 10 in 2021 and 2022.• Yielded $82M in sales through effective management of email, SMS, SEO, Google/Bing ads, affiliate marketing, social media advertisement, media buys, and loyalty programs. • Negotiated and closed new contracts with agency and affiliate platforms, championed cost-saving efforts in Q1 2022, and exceeded targets worth more than $400M yearly.• Maximized incoming sales through multiple paid channels, including Google Ads, Paid Social, and Paid Media by 12% without raising spend.• Utilized Google Analytics for conversion rate A/B testing, resulting in a 10% increase in conversion rates working with UI/UX of website. -
Digital Marketing And Social Media Director - Delta Dental CollaborativeDelta Dental Of Colorado Dec 2017 - Sep 2021Centennial, Co, UsIn this job role, I directed a highly skilled team of social media and digitalmarketing professionals to effectively navigate social media and digitalmarketing presence for 20 Delta Dental states across the United States. I servedas lead campaign director and consultant. I managed budget of $2M+ per year.My accomplishments for this role are mentioned below:• Led content creation for over 85 social media channels, 20 blogs and websites, and paid campaigns.• Improved conversion rates on multiple websites by 20% and more by analyzing heat maps of website pages and shortening the path to purchase and improving calls-to-action.• Grew organic traffic to websites and blogs by 60% in less than two years.• Won the prestigious Brand Champion award in 2018, 2019, and 2021.• Improved conversion rates of new member insurance premium subscriptions by 30%• Increased paid advertising sales by more than 28% in less than 2 years -
Digital Marketing And Senior Social Media DirectorIwesocial Nov 2015 - Jan 2018As a digital marketing director, I delivered expert-level social and digital media consultation services to renowned companies across the US, encompassing Denver Broncos, Hewlett Packard, and Peets Coffee. I was efficient at implementing and managing social listening, paid advertising, paid social media, and monthly reporting on total performance. Furthermore, I defused a potential bomb threat and augmenting overall airport satisfaction by creating social listening for McCarran Airport, while facilitating recommendations based on negative feedback which increased customer service scores by a full 10 points.Please consider the following highlights of my achievements:• Boosted paid traffic conversion rates on website by 22% by improving paid traffic conversion rates with more targeted audience segmentation, driving optimization of copy and keywords in Google Ads, and conducting thorough A/B testing on imagery used.• Expanded lead generation for iWeSocial by 66% in first six months by effectively designing and heading exceptional ad campaigns, lead generation, and website management of three official websites..
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Fly Fishing GuideDevil'S Thumb Ranch Resort & Spa 2013 - 2018Tabernash, Co, UsOn-Call Fly Fishing Guide for the Resort and their Guests -
Director Of Marketing And Public RelationsAutomated Marketing Group Apr 2013 - Nov 2015Littleton, Colorado, UsWithin this organization, I undertook responsibility for conducting research and writing numerous marketing articles for publication on multiple websites and journals. I regulated day-to-day functions of agency, encompassing a staff of 10. Additionally. I engaged in providing support, consultation, and actual management of all facets of marketing services, including email, Google Ads, social media and paid social, content creation, and website design to maximize and enhance client marketing management. I championed agency lead gen and B2B marketing efforts by optimizing conversion rates through UI/UX enhancements on company website and creating added value proposition and staff SOPs for more consistent and repeatable output of work.Below are the examples of my achievements that I brought in thisorganization:• Improved client retention rate by more than 50% by providing data analysis and strategic consultation of client websites, digital marketing, social media management, SEO, and paid advertising.• Steered promotion and advertising efforts for 50+ clients to drive sales and build brand awareness for variety of businesses, while increasing website lead generation of digital product sales by 150%. -
Vp Of Marketing/EcommerceNext Ascent, Llc Nov 2008 - Jul 2013Built start-up outdoor gear and apparel company and created original business plan and marketing plans. Created strategy for increasing search engine visibility and brand awareness. Built product portfolio from 20 SKUs to over 8000 in 2012. Formed relationships through networking, chamber of commerce meetings, trade shows and online social networking groups. Handled and managed day-to-day operations of online marketing, social media, sales, accounting, order fulfillment, shipping, receiving, and procurement. Increased sales 300% in less than a year.Built a staff of 8 people
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National Account ExecutiveU.S. Foodservice May 1999 - Sep 2008Responsible for opening and maintaining national and casino accounts such as Ameristar Casinos, Jacobs Gaming, Horseshoe Gaming, Golden Gaming, Colorado State University, Bear Rock Cafes, Travel Centers of America, and Starbucks, penetrating current business, rolling out and demonstrating new products, menu engineering and restaurant consultation, training new staff and maintaining a knowledge database of 15,000+ products. Increased sales in underperforming territory by 225% the first year and 8-27% each year thereafter; took territory from under $500K (now pacing to achieve more than $10M in 2008).Identify and research opportunities to develop the company's product offerings, grew catalogue by 250 products.Recognized with several awards, including: Territory Manager of the Month (April 2002), Presidents List for exceeding $3 million in sales (2002, 2003) and Presidents Choice List for exceeding $4 million in sales (2004, 2005, 2006). Achieved Presidents Club for exceeding $5M in sales (2007); pacing to exceed $10M in sales in 2008.Promoted to National Account Executive in 2003.
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General ManagerRestaurant Concepts, Inc Jun 1997 - Apr 1999Lead a team of 50 employees covering annual sales exceeding $3.5 million.Food CostingP&L ResponsibilityLabor Control
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Food And Beverage DirectorHoliday Inn Se Jan 1995 - Jan 19972 bars and 35,000sq.ft. Banquet Space
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Marketing And Promotions DirectorKelly'S Mexican Café Jun 1993 - Jun 1995Marketed the restaurant with a primary focus on community involvement and children's sales
Eric Graham Skills
Eric Graham Education Details
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University Of IowaMarketing
Frequently Asked Questions about Eric Graham
What company does Eric Graham work for?
Eric Graham works for Seeley International Pty Ltd
What is Eric Graham's role at the current company?
Eric Graham's current role is Director of Marketing - Americas.
What is Eric Graham's email address?
Eric Graham's email address is eg****@****ail.com
What schools did Eric Graham attend?
Eric Graham attended University Of Iowa.
What are some of Eric Graham's interests?
Eric Graham has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Reading, Sports, The Arts, Golf, Children, Gardening.
What skills is Eric Graham known for?
Eric Graham has skills like Online Marketing, Social Media Marketing, Social Media, Sales, Marketing, Digital Marketing, Seo, Marketing Strategy, E Commerce, Sales Operations, Google Analytics, Blogging.
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