Eric Hubbard Email & Phone Number

Texas, United States

Florida, North Palm Beach, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

● Develop and implement a marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences.● Develop regional field marketing plans to support sales objectives and grow the customer base while ensuring alignment on strategy, resources, and KPI.● Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management● Developed National User Group conferences with 13 locations across the US. ● Develop awareness and lead generation programs, including custom events, trade shows, content syndication, email campaigns, online events, webcasts, podcasts, & social media.

Campbell, Ca, Us

• Provided regional inputs into the global plan and propose the regional plan including budget, tactics, and KPIs to ensure that the global plan is fully regionalized, mapped, calendared, and measured according to regional sales targets. • Worked closely with the digital marketing and ops lead to ensure full resourcing, execution, and management of marketing programs.• Created Regional ABM Strategy and manage execution to reach the right contacts with the right touchpoints and lead them to meaningful conversations with sales – including new, renewal, and expansion business.• Worked with our partner lead, regional sales lead, and with our partner contacts to execute joint programs and activities, including our sponsorship and participation at partner events. • Lead PM for several key digital events for Government, High Tech, & Manufacturing.

San Diego, California, Us

Plano, Texas, Us

• Design and create solution content that highlights the business values, impact and clearly communicates what specifically our IoT and big-data analytics products do in support of our customer’s digital journey.• Develop and implement a digital marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, email campaigns, events and activities to executive, management and technical audiences.• Develop awareness and lead generation programs, including custom events, tradeshows, content syndication, email campaigns, online events, Webcasts, Podcasts, social media and direct mail• Worked closely with global marketing and CLM team to develop campaigns for the right business segmentation and personas.• Support overall company branding and awareness as part of the overall marketing initiatives and lead generation programs.• Managed $1.6 Million Euro marketing budget for the Americas.• Ensure all new and existing leads are updated in SFDC so that they can accurately be track to the correct campaign.• Update and manage Americas marketing calendar, prepare regional marketing budget, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking.• Responsible for developing, maintaining and executing a global social media approach, covering a corporate high level set of messaging used in a variety of places including direct sales engagements, marketing campaigns and programs, demonstrations, online, Siemens intranet, websites, online store, eLearning, events, conferences and trade shows.

Plano, Texas, Us

Dallas, Tx, Us

• Update and manage regional marketing calendar, prepare regional marketing budget, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking.• Develop and implement a marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences.• Research and analyze market opportunities and business drivers to optimize marketing strategy and campaign execution.• Develop awareness and lead generation programs, including custom events, tradeshows, content syndication, email campaigns, online events, Webcasts, Podcasts, social media and direct mail• Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management• Ensure all new and existing leads are updated in SalesForce so that we can accurately track them.• Manage the marketing program budget for specified solution areas. Gather the necessary market, segment, and competitive intelligence data for the Region.• Collaborate with sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives.• Ensure feedback from sales to go-to-market organizations to deliver close alignment between regional marketing investment and sales requirements.

Dallas, Tx, Us

Responsible for the day-to-day requirements of DexHub & DexLnk -- including ownership of revenue & EBITDA targets.Worked closely with product development team to create and design iOS and Droid mobile apps and online portal.Launched DexHub and DexLnk in mid-July of 2015. Exceeded goal of $20 million in new sales by the end of the year. Managing the product commercially, including: building financial performance & forecasting models; reporting and monitoring target performance; optimizing product volume / mix / pricing / EBITDA. Support planning & delivery of sales roll-out, including training and support for DexHub & DexLnk. Manage relationships with sales teams to support sales delivery of product volume and revenue objectives.Oversee digital and social media initiatives, including, web site, blogs, social initiatives, email marketing and inbound programs. Contribute to development of product strategy / evaluation of strategic product issues; support Automation Product Marketing strategy and supporting activities.Monitor market, competitors and intelligence; work on wider product team initiatives / objectives as required; ensure compliance with all legal & regulatory requirements.Manage relationship with outside PR firm to launch national ad campaign for DexMedia.

Irving, Texas, Us

Responsible for the demand and lead generation campaigns with a focus on crafting and executing programs, then tracking and reporting on the results of the programs. Research, develop, produce and present a comprehensive Demand Generation Plan for short and long-term profitable growth; and develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management. Create and develop integrated lead generation and nurture programs that deliver needed pipeline. Strategically integrate and leverage demand generation tactics and tools, including email, web seminars, events, social media, and search engine marketing. Create and develop integrated programs and campaigns in alignment with new product launches, co-marketing campaigns, existing product up-sell and cross-sales, and new market development. Communicate and collaborate with other channel marketers, product marketers, sales, and other stakeholders. Support overall company branding and awareness as part of the overall marketing initiatives and lead generation programs.

Tokyo, Japan, Jp

Develop and execute demand generation programs, including but not limited to email, direct mail, webinars and live events. Provide end to end campaign management to ensure all activities and investments can be tracked and reported weekly. Work alongside Marketing Operations to execute lead nurturing programs and ensure all program leads are correctly routed in a timely manner. Work with my team Field Marketing Managers in support of national programs across all regional segments and MB strategies in alignment with Sales goals. Attend Global Campaign Marketing launch meetings and provide timeline updates. Work with Regional Product Marketing to plan and execute Tier 1 and Tier 2 product launch campaigns leveraging content provided from global business units. Work with outside resources including writers, media partners and list vendors to create program strategies and content. Identify new programs , events, and new opportunities for existing campaigns based on analysis of past performance. Provide tactical logistics and onsite support of national industry events. Update and manage regional marketing calendar, prepare regional marketing budget, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking.

Plano, Tx, Us

Defined and created product marketing programs which resulted in increased market exposure. Launched two new products which resulted in increased revenue and client retention. Organized company events and conferences including Customer Advisory Board meeting and Chairmans’s Challenge Award. Managed website, including the management of search engine optimization (SEO) and Pay Per Click (PPC). Launched Social Media programs for Facebook, LinkedIn, Twitter, Youtube, and designed company blog. Co- Managed and maintained partner programs that accounted for 85% of revenue. Identified, negotiated and managed relationships with outside vendors for events, printing, PR, and advertising. Designed product marketing collateral and all other graphic design needs. Shot and edited all company videos for use in social media

Dallas, Tx, Us

Responsible for creating a marketing program from the ground up. Responsible for maintaining all partner programs with Cisco, EMC, Juniper, VMWare and may others. Responsible for launching GDT’s new website, including the search engine optimization (SEO) and Pay Per Click (PPC). Responsible for launching GDT’s Social Media program. Responsible for all planning and coordinating of industry trade shows. Responsible for creating and maintaining reports that show revenue generated from various marketing programs. Responsible for all contracts with outside vendors for such products as promotional items, printing, booth material, agent awards, and advertising. Responsible for coordinating press releases and announcements with our PR firm. Responsible for creating and organizing Tech Nights, which over a year brought in $4 million in revenue. Responsible for all marketing and fund raising for Team GDT.As the 2nd largest Cisco reseller in the Southern Area and one of the largest in the US & Canada, GDT has built a solid reputation as the “Go To” Partner for large, complex, and strategic technology engagements. Our experienced, Cisco Certified, engineering staff and our Professional Services team have the real world experience, certifications, and partnerships to deliver a “best-in-class” solution.

Director of Marketing responsible for all marketing communications with independent agents appointed with Hallmark Insurance. This includes maintaining a database of over 3000 active agents and insuring they receive accurate marketing literature for their customers. Responsible for all graphic designs including new logo design, advertising designs, brochures and general communication pieces. Responsible for bringing on new states and ensuring that new agents receive all the communications for their new customers. Responsible for maintaining and attending all trade shows for each of the states we provide insurance to and updating the budgets for each show. Responsible for all contracts with outside vendors for such products as promotional items, printing, booth material, agent awards, and advertising. Increased company exposure by more than 180% and was directly responsible for bringing on more than 300 independent agents in over 18 states.

Marketing Communication Manager responsible for maintaining all partner programs, ensuring timely deliverables for all marketing communications, design, develop and implement affiliate programs. Responsible for all planning and coordinating of industry trade shows. Lead coordinator for the LT PACT conference. Responsible for identifying new markets and industries to promote Layered Technologies and its products. Manage and oversee the design and production of all company literature, magazine articles & advertisements, website redesign and press releases. Responsible for maintaining and updating budgets for various marketing programs. Played a significant role in the implementation of Eloqua for lead generation for inside sales department and enterprise account managers. Responsible for handling all vendor relationships for marketing purposes.

Marketing Manager/Graphic Designer responsible for all aspects of the marketing department; including, but not limited to: update and maintain the marketing budget, design and development of company literature (i.e.; datasheets, industry catalogs, case studies, magazine articles and magazine advertisements); and graphic design work for magazine advertisements, trade show booths, special projects and presentations. Collaborate on the design and updates of the company web site; including the search engine optimization (SEO) and Pay Per Click (PPC). Coordinate and attend over 12 trade shows among several industries, including multiple shows overseas. Responsible for planning and coordinating the annual sales rep meeting. Photograph and edit all images of company products and video used for trainings and presentations. Handle all public relations with media and advertising agencies.

Dallas, Tx, Us

Marketing & Sales Specialist responsible for the design and printing of all tradeshow graphics, logos, datasheets, case studies and all other marketing literature. Worked closely with the VP of Marketing in the design, planning and set-up of all trade shows & company events. Responsible for choosing different potential venues for company’s annual global customer conference, visiting these sites, working out pricing to stay within the budget. For the company’s annual global customer conference, coordinated award dinners, specialty nights (such as a casino night), scheduled all sessions & made sure everything ran smoothly throughout the show. Responsible for design & setup of trade show booths we attended throughout the years. Responsible for scheduling and coordinating all regional sales meetings for North & South America. Responsible for all other graphic needs of the company. Handled all incoming calls regarding sales of “eiStream Imaging for Windows” for North and South America.

Dallas, Texas, Us

Marketing Specialist supporting environmental engineering consultants and the business development marketing department. Provided administrative support to the project teams by developing, formatting, and editing reports, proposals, power point presentations, letters, spreadsheets, timelines, area maps, modeling files, plot plans, and closing project files. Also responsible for working on AutoCAD files and creating process flow diagrams. Design layout for regional newsletter (American Institute of Chemical Engineers). Ordered supplies for the consulting department. Assisted in organizing company activities, including Trinity Consultants Golf Tournaments.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Marketing Strategy Certification, Marketing/Marketing Management, General

Associate’S Degree, Graphic Design & New Media Marketing