Partnering with technology, healthcare, mental health, health and wellness, and media organizations to enhance their digital marketing, communications, strategy, branding, event strategy and execution.Client Snapshot: ATCOR, Cardiex, CareerMD, CONNEQT Health, Elevation Health Group, National Community Reinvestment Coalition (NCRC), Spring Health, Studio 26, Time Out New York

INITIATED NEW PRODUCT LAUNCH & PROGRAM DEVELOPMENT - Spearheaded the development, strategy, and successful launch of WellSprings, introducing the company’s first small group virtual session product. Achieved 285 planned sessions in the program's first year and 64% delivery growth in 2023. ELEVATED IMPACTFUL AWARENESS CAMPAIGNS & KPI DELIVERY - Orchestrated Monthly Awareness Campaigns (MAC) that drove 10% of annual budgeted therapy appointments, with 111,390 appointments attributed in 2023. Achieved remarkable lifts in MAC email stats, including a +114% increase in click-through rate and +248% in open rate (excluding automatic opens).REVITALIZATED ON-SITE CUSTOMER EVENTS - Led the reintroduction of on-site events, orchestrating 141 successful events in the first year, marking a significant achievement after two years of virtual-only events due to COVID-19. Established event materials inventory, infrastructure, and a swag warehouse and digital storefront, supporting 20% of customers.DROVE EXPONENTIAL GROWTH IN PROGRAMMING DELIVERABLES - Attained and oversaw a remarkable 1,193% virtual session delivery growth during my two-year tenure. Secured team expansion and contractor approval, facilitating continued success amid dynamic industry shifts.CHAMPIONED TRANSFORMATION & OWNERSHIP OF RAPID RESPONSE - Assumed ownership of the function, refined processes, and ensured a high standard of 80% communications delivery within 24 hours or less. Managed a lean four-person team, responding to high-stakes incidents (e.g., natural disasters, shooting incidents, etc.) with high sensitivity and emotional intelligence through clinically sound content.

Reported directly to the CMO while developing and launching a new small group virtual session product.

Drawn by a new challenge and the opportunity to expand my knowledge of digital audience strategy, I was thrilled to be recruited to join this boutique healthcare marketing firm. They brought me on to add a sales-minded marketer’s perspective to the leadership team and to help them align their marketing and messaging, so the entire company was speaking from the same script.Working in partnership with the EVP, General Manager, and other leadership stakeholders, I addressed several areas:• EVOLVED GO-TO-MARKET STRATEGY – Beginning with the development of a clarified value proposition, I led the implementation of a new communications strategy that covered everything from sales materials and blog posts to thought leadership pieces and PR. • RELAUNCHED DIGITAL PRESENCE – Redesigned and deployed company website, including new positioning, messaging, site taxonomy, functionality, and design. • EXPANDED CONTENT MARKETING – Introducing email marketing achieved an average 64% click-to-open rate. The project encompassed program plan, design, list assembly, content planning and distribution, and ongoing optimization.• DEVELOPED STAFF: Successfully coached a member of my staff through the creation of a plan to transition to a senior marketing manager role. • PARTNERED WITH PRODUCT TEAM: Regularly transformed product outlines and specifications into training documents and client-facing materials for the sales team. • RESOURCEFUL EVENT PRODUCTION – Planned and produced the company’s first-ever corporate sales meeting on a very tight six-week timeline.

My years at Men’s Health were a time of incredible learning, career growth, and accomplishment, which I categorize in three chapters.CHAPTER ONE, REINVIGORATE – A former boss was leading the marketing team at Men’s Health. She and the rest of the executive leadership knew that the brand was strong and could take a leadership position in the market. But they needed to bring in the necessary talent to level up the brand.I was part of that first wave of outside experts who helped start to shift the perception of Men’s Health and Rodale. My role was to raise the standards, invigorate, and grow the team of marketing managers who worked in partnership with the sales team. • Led the development of new lifestyle proposal language and templates that began to move Men’s Health outside the limits of the “health” category. • Introduced new programs including a luxury healthy lifestyle event platform that consistently drove $1.5- $2million in brand revenue each yearCHAPTER TWO, GROW OUR POSITION – As my skills and sphere of influence expanded, my management role grew to cover a fifteen-person team that handled marketing and special events across digital, mobile, print, and emerging platforms for Men’s Health, and two years for Women’s Health, too. • Drove the expansion of my team’s video capabilities and output• Executive produced a three-part television series tied to Men’s Health’s international event platform• Launched brand’s first advertiser-driven custom mobile app• Secured the first national men’s retail program partnership Walgreen’sCHAPTER THREE, TAKE THE LEAD – My third chapter began as I took on the Associate Publisher role, which acknowledged my strategic work, teaching, and team leadership over the years. • Generated $2.8M in first-year incremental revenue by conceiving and assembling the brand’s first influencer network• Founded and spearheaded award-winning, three-city national event platform, the Men’s Health URBANATHLON®, with $2.2M P&L

I was privileged to be approached when the Promotion Director position opened up at Town & Country, one of the country’s longest-standing luxury lifestyle media brands. I managed the department that produced all aspects of marketing and promotional events. Stepping up to a full-fledged management position with a team of four direct reports was an excellent growth opportunity for me. The proposals, events, and promotions that my team and I produced help drive the brand to record advertising sales. I sourced and hired the first dedicated art director for the brand when the company shifted from centralized creative resources. I led initiatives to market, package, and sell Town & Country Travel, the brand’s highly successful quarterly brand extension.

Before, and after I first moved to New York, I told anyone who asked that I wanted to work at GQ. And through skilled networking, and a thoughtful contact who reached out to me when she had the opportunity to add a new person to her team, I did just that. My first role as Retail Merchandising Manager was the ultimate marketing and brand development boot camp. I oversaw all elements of events and promotions for the retail, American fashion, fragrance, grooming, watch, and jewelry categories. I learned to write a compelling proposal and collaborate with my sales rep partners. I developed my abilities to nurture and manage relationships with clients and agency teams and to meld the best parts of the GQ brand with our client’s brands to plan and execute successful retail events and promotions at malls and specialty stores across the country. I developed my traveling skills during challenging times like the summer when I hosted 2-3 events per week in different cities across the country for six weeks in a row. After proving myself and cementing my reputation as both a trusted client resource and a valued colleague and mentor for my junior colleagues, I earned the position of Associate Director, Merchandising. In this role, I honed my skills for multi-advertiser programs that taught me the intricacies of sponsorship packaging and management. I also began developing custom branded content for clients, and I worked in partnership with the editorial fashion team to produce seasonal trend videos that we shot at the men’s fashion shows in Milan.

I will always be grateful to Michael Kaminer, who hired me for my first job in New York City. After several months of online searching and networking, I hadn’t landed the job I wanted in PR or magazine publishing. I could get people to respond to my letters and emails and even had several interviews. But the story always seemed the same. All the potential employes told me the same thing. Give a call when you live in New York, and we can speak further. So, to take charge of my situation, I decided on a mid-June move date, purchased a one-way flight from Cincinnati to New York City, and continued my search. That did it because two-months before my moving date, I received the job offer to join Michael Kaminer as an Account Executive at his boutique PR agency. In my role, I strategized and carried out national publicity campaigns for multiple media, literary, and consumer products clients. I still have the plane ticket with the exact date and time when I landed in New York City written on it – June 14, 1998.