Eric Wichems Email & Phone Number

Aliso Viejo, CA, US

Vertos Medical Inc. is a venture funded medical device company committed to developing innovative, minimally invasive treatments for lumbar spinal stenosis (LSS). Its proprietary technologies include mild®, which offers a safe, outpatient, minimally invasive LSS treatment that requires no general anesthesia, no implants, and no stitches.

Aliso Viejo, CA, US

• Led all sales, marketing, and physician training activities.
• Created and implemented strategy, tactics, compensation programs, and training for the sales force. Achieved a 50% annual revenue growth in reimbursed markets.
• Led the marketing group in the development and launch of key professional, consumer, PR, peer to peer education, web marketing, & sales messaging initiatives.
• Led the physician training team responsible for the development and execution of didactic/cadaveric physician training resulting in over 1,400 physicians trained.

Aliso Viejo, CA, US

Dublin, Coolock, IE

• Led the marketing group for the ~$190M U.S. plastic surgery franchise comprised of 400+ SKUs and four product lines. Marketing initiatives focus on “cash pay” and reimbursed markets.
• Responsible for leading all product launch, professional, consumer, web, social media, practice marketing, advisory boards, key opinion leader management, and professional education activities.
• Grew market share from 42% to 48% in a duopoly market with a 22% operating budget decline
• Exceeded corporate annual revenue goal by 11% in 2010
• Led Allergan’s first device/pharmaceutical consumer co-promotion resulting in a 117% pharmaceutical sales growth and an 18% device sales growth in participating accounts

Dublin, Coolock, IE

• Recruited to develop strategy and tactics to grow the breast reconstruction market segment. Responsibilities included leading a multi-disciplined team in product marketing, R&D portfolio management, reimbursement.
• Achieved 36% revenue growth in 1 year.
• Professional marketing lead responsible for the development and execution of marketing campaigns, product launches, practice building initiatives, and sales support tools for the plastic surgery franchise.
• Built the Natrelle® brand within the surgeon community through a multimedia approach on the web, professional collateral, trade shows, educational initiatives, and practice programs.

New Brunswick, NJ, US

• Member of the Central Nervous System (CNS) franchise commercialization team responsible for the upstream marketing of pipeline products in areas such as Alzheimer’s disease, epilepsy, neuropathic pain, depression, &.
• Accountable for generating revenue and share estimates of pipeline products through competitive analysis and the development of segmentation/positioning strategies.

New Brunswick, NJ, US

• Partnered with multiple J&J medical device operating companies to create viable long-term product development and marketing strategies that anticipate future shifts in the health care market.
• Recruited to manage strategic planning for JJHCS in concert with senior management.
• Co-creator of content and strategic approach for Catalyst 2006, the first JJHCS summit developed to provide J&J leaders with a 360 view of the rapidly changing health care environment and its impact on J&J’s ability.

New Brunswick, NJ, US

• Led JJHCS team effort to win Guidant distribution business. The team won the business, contingent upon successful completion of sale negotiations to J&J.
• Led team developing e-commerce strategy framework for the J&J Medical Device sector. Responsible for analyzing external health care trends and interpreting their impact on J&J services. Received a Standard of.

New Brunswick, NJ, US

• Led a 10 department cross-functional team in the development of a supply chain wide Activity Based Costing (ABC) System, which became a foundation for operating company chargeback.
• Created process that became the standard tool for anticipating headcount required to execute brand growth strategies.

Ludwigshafen, DE

Roles in production engineering, design engineering, process safety engineering, and environmental health & safety managment

Mba, Marketing & Finance

Meng, Environmental Engineering

Bsme, Mechanical Engineering

Education record