Eric Wichems Email and Phone Number
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Medical device executive with a proven record of driving growth in cash pay and reimbursed markets. Specialized in developing markets for innovative products, particularly with venture funded /startup companies. More than a decade of demonstrated success in strategic and tactical roles spanning the areas of product development, product launch, professional marketing, physician training, consumer marketing, practice marketing, online marketing, sales management, & sales effectiveness.Additional Areas of Expertise* Upstream and downstream product management and product development* Sales and marketing strategy and tactical execution for products in competitive markets* Sales effectiveness and operations including: sales management, messaging, compensation, training, & metrics* Public relations strategy and tactics * Physician didactic & cadaveric training* Physician proctor and preceptor programs* Physician engagement activities such as advisory boards, symposia, speaker programs, on demand physician education, & thought leader (KOL) management.
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President & Chief Executive OfficerVertos Medical Inc May 2014 - PresentAliso Viejo, Ca, UsVertos Medical Inc. is a venture funded medical device company committed to developing innovative, minimally invasive treatments for lumbar spinal stenosis (LSS). Its proprietary technologies include mild®, which offers a safe, outpatient, minimally invasive LSS treatment that requires no general anesthesia, no implants, and no stitches.
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Vp Sales & MarketingVertos Medical Inc Nov 2012 - May 2014Aliso Viejo, Ca, UsLed all sales, marketing, and physician training activities. • Created and implemented strategy, tactics, compensation programs, and training for the sales force. Achieved a 50% annual revenue growth in reimbursed markets.• Led the marketing group in the development and launch of key professional, consumer, PR, peer to peer education, web marketing, & sales messaging initiatives.• Led the physician training team responsible for the development and execution of didactic/cadaveric physician training resulting in over 1,400 physicians trained.
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Vp Of MarketingVertos Medical Inc Oct 2011 - Nov 2012Aliso Viejo, Ca, Us
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Director Of MarketingAllergan Aug 2009 - Sep 2011Dublin, Coolock, IeLed the marketing group for the ~$190M U.S. plastic surgery franchise comprised of 400+ SKUs and four product lines. Marketing initiatives focus on “cash pay” and reimbursed markets. • Responsible for leading all product launch, professional, consumer, web, social media, practice marketing, advisory boards, key opinion leader management, and professional education activities. • Grew market share from 42% to 48% in a duopoly market with a 22% operating budget decline• Exceeded corporate annual revenue goal by 11% in 2010• Led Allergan’s first device/pharmaceutical consumer co-promotion resulting in a 117% pharmaceutical sales growth and an 18% device sales growth in participating accounts -
Senior Product ManagerAllergan 2007 - 2009Dublin, Coolock, IeRecruited to develop strategy and tactics to grow the breast reconstruction market segment. Responsibilities included leading a multi-disciplined team in product marketing, R&D portfolio management, reimbursement planning, and sales training initiatives. • Achieved 36% revenue growth in 1 year.• Professional marketing lead responsible for the development and execution of marketing campaigns, product launches, practice building initiatives, and sales support tools for the plastic surgery franchise. • Built the Natrelle® brand within the surgeon community through a multimedia approach on the web, professional collateral, trade shows, educational initiatives, and practice programs.
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Manager, Global Business AnalyticsJohnson & Johnson 2006 - 2007New Brunswick, Nj, UsMember of the Central Nervous System (CNS) franchise commercialization team responsible for the upstream marketing of pipeline products in areas such as Alzheimer’s disease, epilepsy, neuropathic pain, depression, & anxiety. • Accountable for generating revenue and share estimates of pipeline products through competitive analysis and the development of segmentation/positioning strategies. -
Manager, Health Care StrategyJohnson & Johnson 2005 - 2006New Brunswick, Nj, Us• Partnered with multiple J&J medical device operating companies to create viable long-term product development and marketing strategies that anticipate future shifts in the health care market.• Recruited to manage strategic planning for JJHCS in concert with senior management. • Co-creator of content and strategic approach for Catalyst 2006, the first JJHCS summit developed to provide J&J leaders with a 360 view of the rapidly changing health care environment and its impact on J&J’s ability to sell product. Guest speakers included Newt Gingrich.
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Logistics ManagerJohnson & Johnson 2004 - 2005New Brunswick, Nj, Us• Led JJHCS team effort to win Guidant distribution business. The team won the business, contingent upon successful completion of sale negotiations to J&J. • Led team developing e-commerce strategy framework for the J&J Medical Device sector. Responsible for analyzing external health care trends and interpreting their impact on J&J services. Received a Standard of Leadership Award for this project.
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Specialist, Logistics StrategyJohnson & Johnson 2003 - 2004New Brunswick, Nj, Us• Led a 10 department cross-functional team in the development of a supply chain wide Activity Based Costing (ABC) System, which became a foundation for operating company chargeback.• Created process that became the standard tool for anticipating headcount required to execute brand growth strategies.
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Engineer/Sr. EngineerBasf 1993 - 2001Ludwigshafen, DeRoles in production engineering, design engineering, process safety engineering, and environmental health & safety managment
Eric Wichems Skills
Eric Wichems Education Details
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Duke University - The Fuqua School Of BusinessMarketing & Finance -
North Carolina State UniversityEnvironmental Engineering
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University Of VirginiaMechanical Engineering
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International School Manila
Frequently Asked Questions about Eric Wichems
What company does Eric Wichems work for?
Eric Wichems works for Vertos Medical Inc
What is Eric Wichems's role at the current company?
Eric Wichems's current role is President & Chief Executive Officer at Vertos Medical Inc.
What is Eric Wichems's email address?
Eric Wichems's email address is wi****@****ail.com
What is Eric Wichems's direct phone number?
Eric Wichems's direct phone number is +194934*****
What schools did Eric Wichems attend?
Eric Wichems attended Duke University - The Fuqua School Of Business, North Carolina State University, University Of Virginia, International School Manila.
What skills is Eric Wichems known for?
Eric Wichems has skills like Product Launch, Cross Functional Team Leadership, Medical Devices, Competitive Analysis, Strategy, Strategic Planning, Product Marketing, Marketing Strategy, Commercialization, Start Ups, Product Management, Sales Effectiveness.
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