Eric Foster Email & Phone Number

BZDev is a business development and marketing consulting firm with a singular focus: to help tech companies, accelerate growth and stand out in an increasingly competitive market.At BZDev, we specialize in developing tailored go-to-market strategies, optimizing digital experiences, and forging strategic partnerships that drive measurable results. With years of experience in scaling B2B companies and leading marketing transformations, I bring a deep understanding of how to navigate the complexities of tech and AI industries.Drawing on my previous roles at Taycor Financial, where I led efforts that drove 5x revenue growth, and Currency, where we transformed a traditional asset finance company into one of the fastest-growing fintechs, BZDev delivers results by:Strategic Market Planning: We craft bespoke strategies that align business objectives with market opportunities, ensuring that your tech or AI solution connects with the right audience at the right time.Customer Experience Optimization: From optimizing user interfaces to creating seamless omnichannel experiences, we focus on increasing user engagement and driving conversions.AI-Driven Marketing Solutions: Leveraging AI tools and data analytics, we help companies streamline customer acquisition, improve retention, and automate marketing processes to boost ROI.Tech Partnerships & Channel Development: With a history of establishing successful partnerships with major platforms like eBay, Liquidity Services, and others, we know how to cultivate high-impact collaborations that propel businesses forward.BZDev can provide the insights, execution, and partnership to help your company thrive in a fast-evolving landscape.

Lima, Lima, Pe

AquaWorks Peru was born as an idea to deliver low cost, high quality, purified water to economically depressed regions of the world. Since then, it has grown to become one of the leading water bottlers in Peru. Much of the success of AquaWorks Peru is a result of regional dominance in digital advertising, and social media promotion.Our clients include some of the biggest brand names in Peru.

El Segundo, Ca, Us

Los Angeles based financial services technology firm which focuses on providing equipment finance solutions to dealers, distributors, manufacturers, online marketplaces and their business customers. With over 100 employees in 4 offices across the country, we develop exceptional finance experiences for our partners and their customers.

Scottsdale, Az, Us

Los Angeles, California, Us

Global Marketing Director 2015 – PresentLed a global team of marketing professionals in planning, creation, and execution of Cloud Backup marketing strategies across B2B and B2C businesses. Key Achievements• Clarified and solidified the KeepItSafe™ value proposition & developed its first ever global media strategy resulting in multi-million-dollar revenue growth. • Revitalized the SugarSync™ media mix and pricing strategy and developed highly successful customer retention initiatives• Strengthened the Livedrive™ strategic partner relationship which resulted in a multi-million-dollar increase in reoccurring revenue • Drove product discussions that have resulted in the development of low-cost market leading feature enhancements and the ability to pivot into new high-growth categories.European Marketing Director 2010 – 2015Led a European team of professionals in the planning, creation, and execution of Cloud Backup and Cloud Communication marketing strategies to meet company growth and ROI goals across Europe. Key Achievements• Increased revenue across Europe by tens of millions through a combination of demand generation, demand capture, customer journey optimization and retention initiatives• Managed a team of marketing, business development and sales professionals • Developed & improved customer support processes, reducing cancellations by 21%• Identified, pursued and acquired several competing services from across EuropeInternational Marketing Manager 2007 – 2010Led a team of two - promoting and growing j2's Cloud Communication business outside of the US.Key Achievements• Successfully grew Europe, Asia, and ANZ then bifurcated International into Europe and ROW.• Localized web properties and overall user experience across multiple countries, accelerating revenue growth & expanding profit margins• Grew sales & revenue through a combination of demand capture, demand generation, and retention initiatives

International Marketing

Bachelor'S Degree, Fine Art-Biology/Pre-Medicine

International Business/Web Marketing