Business strategy specialist with over 20 years experience localizing products around the world. Currently, drive revenue growth initiatives for Taycor Financial, a fast growing B2B Fintech based in Los Angeles. Prior, for 12 years, I led market expansion for j2 Global, a $4B value-added cloud services for business and digital media company. Specialize in delivering highly profitable online strategies to online and offline businesses around the world. Leveraged these skills to grow a portfolio of cloud services to $75M+ of highly profitable revenue.Developed strategic partnerships with multiple large publicly traded companies and globally recognized brands, leading to millions of dollars in incremental business. Managed >$40M in advertising spend across SEM, display, radio, TV, affiliate, email and content syndication.Overseen over 25 eCommerce sites and optimized them via web analytics, country-specific localization, A/B testing, and SEO. Driven hundreds of thousands of business leads via events, nurturing, video, whitepapers, display and demand capture. Acquired and integrated more than 15 competitors worth >$50M. Retained and monetized over 700K business customers, increasing lifetime values via diverse life cycle management initiatives that include UX optimization, email, SMS, video, payment processing, outbound calling, inbound communications, and special promotions. Started my career at j2 as an entry level marketer & was promoted to new & increasing responsibilities five times in the 12-year span. eCcommerce | Marketing Strategy | Digital Marketing | Online Marketing | Mergers & Acquisitions | Acquisition Integration | Demand Generation | Global | Ecommerce Operations | New Market Development | Strategic Planning | P&L | Budgeting | Brand & Communication Strategy | Marcom | Demand Generation | Digital Media | SEM | SEO | Analytics | Product Positioning | BizDev | Market Planning | Brand Management | Change Management | Market Research | Marketing | Analytics | Channel Strategy | Cloud | SAAS | SMB | B2B & C |0
Listed skills include Online Marketing, Analytics, Marketing, Online Advertising, and 32 others.