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Chief Marketing Officer with experience and expertise scaling high-growth SaaS tech companies. Expertise in B2B tech marketing, brand strategy and leading complete rebrands, evolving and improving demand generation, partnering with sales and channel to drive pipeline and ACV, and leveraging analytics to inform strategy and execution.Currently I am the CMO at CallMiner leading all marketing efforts globally for the company. CallMiner is the leading AI powered conversation intelligence platform for enterprise organizations around the globe. Prior to this I was the VP of Global Marketing at Acquia which was acquired by Vista for $1B.Earlier in my career I worked on the agency side at some of the largest advertising agencies in the industry where I developed my marketing fundamentals by working with a variety of B2B and B2C brands including: GEICO, Walmart, P&G, Microsoft, Hyatt, Acura, Pizza Hut, Norwegian Cruise Line, Discover Card, Mentos, US Cellular, Google, Grey Goose, American Greetings, Intel, Acura, Royal Caribbean.
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Chief Marketing OfficerCallminer Jul 2020 - PresentWaltham, Ma, UsResponsible for marketing and business development (BDR) globally for the industry leader in AI powered conversation intelligence. Our platform makes contact centers more operationally efficient and unlocks the value from them to improve CX and deliver business value across the organization.Working in close partnership with CRO and CCO to drive our new-logo and existing customer pipeline growth and support the selling process to ultimately power our impressive ARR growth. -
Vice President Of Global MarketingAcquia Jul 2017 - Jul 2020Boston, Ma, UsResponsible for global brand and demand generation partnered closely with Sales and Channel and supporting their efforts to drive pipeline and ACV. - Led a total repositioning and rebrand of the company including new website- Evolved demand gen strategy to adopt ABM across marketing and sales (RevGen)- Managed a team of 25 globally (NA, EMEA, APAC)- 30%+ YoY net pipeline growth each year in partnership with sales and channel- ARR growth from $140M to $190M - Acquired by Vista for $1B in 2019 -
Svp/ Director Of Digital MarketingMullen Lowe Group Mar 2012 - Jul 2017London, GbHead of Digital Marketing globally for the agency working closely with creative and media to ensure we were delivering creative advertising experiences that spanned all channels. - Situated between Strategy | Creative | Account to deliver on this role and play a part in each- Launched and evolved the agency's first scalable program for social media marketing for clients- Member of the primary new business team for acquiring new clientsBrands Engaged With: Google, Grey Goose, Acura, Intel, American Greetings, Indeed.com, Mass Mutual, Hyatt, Ulta Beauty, Royal Caribbean. -
Vp/ Digital Marketing DirectorThe Martin Agency Jan 2009 - Mar 2012Richmond, Va, UsHead of Digital Marketing for the agency responsible for helping our agency and ultimately our clients better integrate digital and social into their advertising strategy and execution as digital, eCommerce, and social was rapidly becoming part of everyday consumer life. - Managed a team of 8 embedded within multiple functions of the agency- Worked between account, strategy, and creative to ensure digital and social was integrated- Member of the core new business team to acquire new clientsBrands Engaged With: Microsoft, Walmart, Norwegian Cruise Line, Discover Card, UPS, Manpower, Hanes, Boeing, Rosetta Stone, American Cancer Society, USTA, Pizza Hut, Kraft, FreeCreditReport.com, GEICO -
Account DirectorImc2 Oct 2007 - Jan 2009Account Director in charge of Pizza Hut account.
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Managing DirectorNetsuccess Interactive, Inc Aug 2003 - Sep 2007Dallas, Tx, UsPresident and managing director of an interactive marketing agency.Daisy Brand, Maggiano's, On The Border -
Senior Account ManagerMasterlink Group 2001 - 2003Interactive Marketing Agency. Account manager of existing customer base as well as responsible for expanding our client roster.
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Business Development RepresentativeMerritt, Hawkins & Associates 1998 - 2001BDR for the industry leader in healthcare recruiting.
Eric Williamson Skills
Eric Williamson Education Details
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Texas A&M UniversityPolitical Science -
The University Of Texas At DallasMarketing/ Digital Focus
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Missouri Valley College
Frequently Asked Questions about Eric Williamson
What company does Eric Williamson work for?
Eric Williamson works for Callminer
What is Eric Williamson's role at the current company?
Eric Williamson's current role is Chief Marketing Officer at CallMiner.
What is Eric Williamson's email address?
Eric Williamson's email address is ew****@****ail.com
What is Eric Williamson's direct phone number?
Eric Williamson's direct phone number is +121469*****
What schools did Eric Williamson attend?
Eric Williamson attended Texas A&m University, The University Of Texas At Dallas, Missouri Valley College.
What skills is Eric Williamson known for?
Eric Williamson has skills like Digital Strategy, Digital Marketing, Advertising, Content Strategy, Interactive Advertising, Integrated Marketing, Social Media Marketing, Email Marketing, Digital Media, E Commerce, Online Marketing, Strategy.
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