Play Sports Network is a division of Warner Bros. Discovery and the world’s largest cycling media company, annually engaging with more than 40M million fans globally across channel portfolio.Responsible for marketing activity to drive subscriber acquisition and retention on GCN+, a paid premium SVOD package of live cycling coverage and documentary content. GCN+ operated across multiple markets and devices, including web, mobile and OTT services and became the world’s largest paid cycling channel.

Sponge is the UK’s largest independent digital eLearning provider, delivering bespoke solutions and platforms to global brands including GSK, AstraZeneca, Tesco, and Google. Responsible for all strategy and execution in developing Sponge’s digital presence to increase lead generation and grow customer retention. Delivered 250% YoY inbound growth.

English Heritage cares for over 400 historic buildings, monuments and sites and annually welcomes 10 visitors to locations as iconic as Stonehenge, Dover Castle and Tintagel.Responsible for content strategy, editorial schedule, content production, digital marketing, social channels, technical development and ownership of web analytics. Notable successes included a Minecraft partnership promoting EH castles to children and the 100th Public Digital Gallery and Skyscape projects at Stonehenge.

Delivering all digital strategy, build, content, marketing and engagement for Bristol’s big year celebrating its prestigious status as the UK’s first European Green Capital. This was a year long, citywide event, analogous to a Capital of Culture, with a complex stakeholder environment, diverse audiences and huge volumes of activities and events all focused on education and positive behaviour change. Over the course of the 12 months generated content and promotion to drive 1m unique visitors, a 5.2m social reach and 500k video views. Promoted 650 events, created a business directory for 250 enterprises and published over 300 items of editorial content to support activity ranging from large commercial sponsors right through to tiny grass roots community organisations.

Group development role working across all HarperCollins UK content divisions to bring class leading marketing campaigns, digital publishing & B2B services to market.

Champion the creative & commercial opportunity afforded by digital platforms across the breadth of HarperCollins IP

Led all digital marketing strategy & delivery for HarperCollins UK. Also headed up the customer insight team. Drove performance by defining a consistent set of company KPI's, growing percentage spend of consumer marketing budget on digital channels & introducing new agencies, analytics, insight, partners & platforms into the mix. Focus on PPC, SEO, Email, social and content.

Manage all digital aspects of the artists marketing, promotion & commerce. Worked with major UK recording artists including Pink Floyd, Robbie Williams, Kate Bush & Iron Maiden alongside a host of development acts.